General Diamonds

All brides deserve unique rings to match their personalities. We come from three generations of artisan jewelers. Bring in a photo of what inspires you and we can make it a reality. . . Buy direct. We're located downtown LA in the Jewelry District. .... #customjewelry #shesaidyes #engagementrings #love #diamondsareforever #uniqueengagementring #engagementringinspiration #engagementringideas #stunning #myengagementring #myweddingring #isaidyes #bride2be #realweddings #futuremrs #jewelryoftheday #customengagementring #engagements #engaged #engagedlife #engagedcouple #ringshot #gorgeous #hepoppedthequestion #heproposed #heasked See more

I would travel to the ends of the earth for you . . Beautiful #ringshot by @laura.alfaridzi . .... Come meet with our artisan jeweler and bring what inspires you. We want to make your dream ring a reality. Over 30 years in downtown LA See more

We love this gorgeous ring set beautifully shot by @jessicamangia_photography . . Bring in what inspires you, and our jeweler can make your dream ring. Always below retail, and conveniently located in Downtown Los Angeles

I still get butterflies when I think of you . . Beautiful shot by @katinapatriquinphoto . .... We love designing rings as unique as your love story. Bring in your ideas and our artisan jeweler can make it happen. Over 30 years in downtown LA. See more

"Love doesn’t make the world go round; love is what makes the ride worthwhile. . . Lovely photo by @laurendamariephotography .... . We love making unique rings like this. Come visit with our artisan jeweler and bring in what inspires you. Over 30 years in downtown LA See more

In your light I learn how to love . . Photo by @andre_teixeira for BrancoPrata .... . Come in today and meet with our artisan jeweler. Bring whatever designs inspire you and we will make your dream ring a reality. Conveniently located in the jewelry district in Downtown LA See more

"A happy marriage is a long conversation which always seems too short. Andre Marois . . Stunning photo by @jmgantphotography .... . Come in to consult with our diamond expert and artisan jeweler for your bride's custom engagement ring. We're conveniently located in downtown LA See more

We loved designing this ring and seeing it photographed so beautifully !

"There is no remedy for love but to love more. - Henry David Thoreau . . Photo by @thepennington.co .... . We've been at our location for 30 years. Our jeweler can meet with you and make your dream ring a reality. Call us today to make an appointment See more

The beauty is in the details .. . . Lovely photo by @mariagracephotography . .... We love designing beautiful rings and pieces of jewelry that will be worn for life. Come meet with our artisan jeweler today and bring in what inspires you. We are a husband and wife team with over 30 years of experience. Visit us in the Jewelry District in downtown LA See more

"If I had a flower for every time thought of you I could walk through my garden forever. -Alfred Tennyson . . Photo by the lovely @lisamimsphoto . .... Come meet with our artisan jeweler and make your dream ring a reality. 3rd generation family of jewelers. Over 30 years in our same location in downtown LA, come visit us soon! . See more

"Where there is love, there is life." . . Photo by @third_floor_north . .... Come in and meet with our expert jeweler today to design the ring of your dreams. Bring in whatever inspires you and we will make it happen. Over 30 years in the jewelry district. Call us to schedule an appointment today (link in the bio) See more

Radiant brides deserve unique rings to match their personalities. . . Photo by the lovely @bdembowskiphoto . .... We come from three generations of artisan jewelers. Bring in a photo of what inspires you and we can make it a reality. Customized jewelry directly bought from us is going to be less than a commercial jewelry store. . Buy direct. Call us to make an appointment. We're located downtown LA in the Jewelry District. See more