Zbra Studios

"If you don't know exactly how much money is returned for every dollar you invest in your strategy; it's impossible to decide which channels in your marketing strategy are performing best and which should be scaled up. These are the metrics that your board will want to see. After all, those at the top want to know what the money that they put into your strategy is delivering in terms of cash in the bank. When you're able to demonstrate a positive ROI, you're showing success and generating buy-in to the channel from stakeholders right across the business."

"Working with entomologists around the globe, the French street artist known as Mantra (previously) transforms brick facades and concrete walls into massive studies of local butterfly specimens. With framed outer edges that mimic a wooden box, the trompe l’oeil murals render the winged insects in detail, depicting their richly hued scales and delicate antennae. Each artwork features species native to the area, making it possible that a live specimen might flutter by its enormous counterpart."

"The new Google Analytics 4 property provides a more complete cross-channel view of the customer lifecycle and puts that information to use with predictive marketing features, providing marketers with more information and efficient ways to act on those insights."

"It’s well-documented that music moves us, and an advertisement for BBC Sounds takes that research literally."

"A lot of SEO activity is based on trial and error, experience, and statements from search engine representatives. Due to this, there are often assertions made like 'SEO activity X has a positive effect on your webpage rankings.' For example: 'links from authoritative websites will improve your website’s SERP rankings.'... Sometimes, these will be accurate the stated activity will be what has caused the ranking increase. Other times, it is purely coincidental."

"Vaporwave flourished, in both its sound and design, because it’s one of the few aesthetics that so succinctly sums up the rapid and terrifying pace of change we face today. Change, especially with such rapaciousness, is frightening: vaporwave’s sonic and aesthetic amalgamation of nostalgia and the utopian/dystopian future summed up this fear perfectly. Vaporwave fetishizes both analog technologies and the new, ever-evolving online platforms that allow it to be disseminated."

"The newly published article explains the role of time and place (geographic location) as signals that could trigger featured snippets. The article was limited to two factors, time and geographic location (Danny used the word, space). He then used the phrase critical context to describe the importance of those two signals."

"There was a time when advertisers were prohibited from using more than 20-percent text in images. Then, in 2016, Facebook went to a convoluted OK/Low/Medium/High scale that throttled distribution based on the amount of text. And now, all enforcement appears to be dead."

"Googlers can’t answer DMs, but that doesn’t mean they can’t answer questions at all. In fact, Google’s Search Relations team is quite active on Twitter answering questions that are asked publicly. Providing answers that everyone can see helps keep the playing field equal for all SEOs and site owners."

"The point of Prop. 24 is to patch the holes currently making the CCPA such a leaky privacy vessel. If approved by California voters, the initiative would change the law’s 'Do not sell' provision to 'Do not sell or share' to eliminate any wiggle room for unremunerated data transfers, and it clarifies that targeted advertising does not count as a 'business purpose' that exempts companies from complying with user opt-outs. It also aims to beef up enforcement by requiring the legislature to appropriate $10 million in annual spending for an entire new privacy protection agency. And unlike the 2018 ballot initiative, Prop. 24 allows the legislature to make future changes with a simple majority votebut only if those changes enhance, rather than weaken, the purposes of the law."

"Today, search engines are indexing PDFs and even including them as featured snippets: This opens up a growing opportunity to increase traffic with existing and new PDF content across your site. But, you’ll need to follow these 13 SEO optimization tips for PDF files to have the best chance of ranking."

"Sisters was conceived as a custom lettering projectin this case, crafted for the identity of Trans_Documentar, an exhibition at the La Panera Art Center in Lleida, Spain. The designer initially drew only the limited character set the show required, but from the outset saw great potential for a fully developed typeface. 'We designed Sisters as an homage to all the creative women in this world,' Meseguer says. 'For our type specimen and social media, the graphics by Gerard Joan use lyrics from female musicians such as P.J. Harvey, Bjork, and Nina Simone, and quotes from female authors including Margaret Atwood and Isabel Allende.'"

"...Google has notified advertisers the search terms report will 'only include terms that were searched by a significant number of users.' It has given no details about what 'significant' means. The company told us the reason for the change is 'to maintain our standards of privacy and strengthen our protections around user data.' Unsurprisingly, the move has angered advertisers."