ZAP Creative Group

By now you know I am no longer in this location. Hard to take this shot down - you know how long it took us to paint? It's truly a visual of how I think and feel - creative and happy.

Proud to have been recognized by my peers...

Stephen Hawking: how brands harnessed the genius physicist's star power Read more at https://www.campaignlive.com//stephen-hawking-dies/1459445

DTC Advertising Deductibility May be Threatened While overall advertising deductibility seems to be safe for the moment, deductibility for direct-to-consumer advertising of pharmaceuticals may still be vulnerable. A recent report by the National Academies of Sciences included a finding that DTC advertising costs should no longer be tax deductible. The Senate Health, Education, Labor and Pensions Committee conducted a December hearing on the report. The deductibility recommend...ation was received sympathetically by some Senators who acknowledged that the First Amendment would not allow banning DTC advertising. Going unrecognized was the fact that the proposal would still discriminate on the basis of content and thus still violate the Amendment’s protection of commercial speech. Some Senators and witnesses made the erroneous assumption that reducing or eliminating advertising would lower the cost of medications. Also unacknowledged was the benefits that advertising brings though consumer education and the prompting of countless conversations between patients and their doctors. In his State of the Union address, President Trump promised to bring down the cost of prescription medications. The administration has not released any specifics on how it will propose to reduce the cost of pharmaceuticals. AAF will closely scrutinize the proposal and subsequent debate for any effort to unfairly target DTC advertising.

Tax Bill Leaves Advertising Alone In December, Congressional Republicans were ultimately successful in passing comprehensive tax legislation which was signed into law by President Trump. The law permanently lowers the top corporate tax rate from 35% to 21%. Individual tax rates are also lowered, although not as dramatically and on a temporary basis. Most individual tax cuts will expire on December 31, 2025. The new law does not make any changes to the tax status of advertisin...g, meaning that advertising will continue to be fully deductible as a normal and necessary business expense in the year in which it was incurred. We know that during the writing of the new law limiting the advertising deduction was considered as a way to offset some the revenue lost from lowering tax rates. AAF worked very hard to educate lawmakers about the economic importance of maintaining advertising as a fully deductible business expense. See more

More Transparency Please! http://thehill.com//363299-biden-hits-social-media-firms-o

http://thehill.com//354627-strong-copyright-protections-in

Thanks to Unsplash, and websites like it, the value of every professional photographer’s work is in free fall. https://www.creativefuture.org/dearest-unsplash-your-photo/ It's called intellectual property people!

So proud to have been a sponsor for Sax on the River https://www.youtube.com/watch?v=Rjh2mQnYT08

Copyright Regulations - sign the petition if you want to protect intellectual property rights for all creative minds! http://www.thepetitionsite.com/takeaction/579/460/050/

Check out this article - I'm not in it, but happy to be part of the movement! http://www.adweek.com//advertising-may-have-a-gender-prob/

Sacramento Shines - we have our own Walk of Fame! https://vimeo.com/213913010

Had a blast at the Addy's Awards - my friends JC and Samuel stepped in for this 3 photo op which was given as a film printout and created this animated gif. ZAP was a sponsor of course!