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What Is a Target Cash Balance? A target cash balance describes the ideal level of cash that a company seeks to hold in reserve at any given point in time. This figure is optimized to strike a balance between the opportunity costs of holding too much cash and the balance sheet costs of holding too little. Companies with excess cash on hand may be missing out on investment opportunities and experience cash drag, while companies that are cash poor can often be forced to make oth...erwise undesirable transactions to free up more operating capital and may not have cash on hand should a good opportunity arise. https://www.investopedia.com/terms/t/target_cash_balance.asp