Online Presence

You might know that HTTPS is the protocol that your browser and your bank, for example, use to secure communications between the two. And you may think that your own website doesn't need that kind of security; after allyou sayyou and your clients and prospects aren't entrusting any private information to the site when they visit. However, Google last week began using your site's use of HTTPS as a ranking signalif it uses the secure protocol, it could add to your overall page rank.You definitely should be concentrating on providing high-quality content, but every little bit counts when it comes to making your site visible in search engine results. If you want that edge, I can install and configure an SSL certificate for your domain in a short period of time.

I guess you can't please everyone.

I had the honor of being the featured speaker for BNI San Bernardino Business Elite (https://www.facebook.com/groups/251898298208696/) this morning and share with them the importance of developing an online presence beyond just their website. Twitter, LinkedIn, Facebook (and, for BNI, BNI Connect) and other networks provide opportunities for you to reach your prospects and customers where they like to "congregate." Don't rely on them to stop by your websiteget out there and mingle.

Did you know that the UN Convention on the Rights of Persons with Disabilities recognizes access to information and communications technologies, including the Web, as a basic human right? Crazy as that may sound, your website *does* need to be accessible to people with disabilities. Case studies show that accessible websites have better search results, reduced maintenance costs, and increased audience reach, among other benefits.

Google is starting to indicate in search results when your website may not display on a user's device. You don't want users to see this message and decide not to click through. Get rid of Flash and update your site for modern browser technologies. http://googlewebmastercentral.blogspot.com//promoting-mode