Yellow Line Digital

Our DC office is currently located inside Amazon's new neighborhood, so we're following this closely!

Here's a smart piece about Facebook and similar companies, and what really threatens it (not regulation):

YLD partners Matt and Joe and Joe's wife, Kym, enjoyed dinner with Archbishop Auza, the Vatican's representative to the United Nations, last night. The archbishop spoke about food security and chronic hunger at a CAPP-USA conference earlier in the day. He has a tremendous depth of knowledge regarding international human rights, with hard-won experience working on the ground in poor countries after natural disasters. We look forward to helping CAPP-USA tell its story in the months ahead.

How brands measure the success of influencer programs.

YLD partner Matt Salisbury on social media's ability to incite violence, and what we can do

Facebook is the top social platform among every age group but teens.

If your campaign success indicators are exclusively vanity metrics like views, you'll probably fail to prove meaningful results.

"It’s less important what color you choose and more important that you choose colors that highlight or accentuate the personality of your brand and products." https://www.adweek.com//colors-resonate-with-consumers-on/

We welcomed the whole team down to San Diego this week for a great dinner with choice California wines, some training, and some celebrating!

If comms results don’t link back to business results, it’s a no-go area."

Holy Toledo, what a view! Yellow Line has a team in Glass City this week to help a fantastic international NGO workshop its storytelling and communications strategy.

Amazon's ad business is growing fast, but it's somewhat off the radar. If you sell consumer products, give it some thought!

Congrats to the National Sikh Campaign for winning the PRWeek award for Best Cause last month! We're proud our video production capabilities and social media strategy, content, and promotion team helped drive a successful overall campaign! We enjoyed working with leading agencies from across the political spectrum on behalf of the National Sikh Campaign.