XVA Labs

Couple of players they're forgetting about...

Our Managing Partner Matt Ridings asked 13 CMO's & 47 VP's of other depts "WHO are you" & "WHY do you exist" (as companies) at the Oracle #MME17 #ModernCX event. Number who easily answered? ... ZERO. Sadly, this isn't unusual. It's one of the first things we ask orgs when we engage in a relationship with them. How can you align a culture, your content, your purpose, your communications, without knowing these answers? You can't. And you REALLY don't want to see the financial ...impact those simple questions have on employee engagement & satisfaction, churn rates, quality of work, inconsistencies in messaging, etc. Could you answer them off the top of your head? Are you sure they'd be the same as others in your org? Give it a shot.

Are you ready for Oracle Modern Marketing Experience in Vegas? We are! #MME17 #ModernCX

Going to be a lot of fun digging in at Oracle's Modern Marketing Experience event next week. It's not too late to register, get 50% off with the posted code. #MME17 #ModernCX

I'm working with the team at Microsoft to promote a web series aimed providing resources, training, and education for small businesses. Tomorrow's Small Busines...s Academy is focused on productivity and how an increase in productivity can lead to an increase in profitability. The webinar is tomorrow, 3/28 9am PT/12Noon ET. If this is a topic you want to know more about, register to attend and let me know what you think if you do. See more

How #AI startups and tech giants collaborate to do good deeds

Step 1 has arrived. Apple will obviously block any direct integration so as to maintain Siri primacy on iPhone but these add-ons to existing apps (expect Google to do the same) and their additional 'skills' will make a dent.

Facebook’s #AI Is Learning to Predict and Prevent Suicide