WineGlass Marketing

13% of emails sent are club related and mostly administrative: That’s a lot! It would likely be worth your time to design these emails the best they can be and include some up-sell or cross-sell messaging.

Frequency due to the shift to at-home occasions more than compensated for the loss of on-premise occasions. However, did this increase carryover email results? Click here to learn more! https://www.wineglassmarketing.com/2020_emails

Our benchmarks indicate that an emoji or two helps but an exclamation point (!) or a high character count hinders Open Rates. (Perhaps this emphasis telegraphed our anxiety in 2020).

The number of email campaigns doubled from the reporting of 2017-2019 to this study of 2019-2020 indicating a heightened reliance on this communication channel Follow the link to download our 2020 Email Benchmark Results and gain more insight going into 2021! https://www.wineglassmarketing.com/2020_emails

What does it take for a winery to compete in today’s hyper-competitive landscape? Strategy, messaging, and planning is needed versus a quick-pivot reaction in 2021. Check out our 2020 Wine Industry Email Benchmarks Report and prepare your marketing campaign for 2021 https://www.wineglassmarketing.com/2020_emails