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Video For Business You've probably noticed that media sites are becoming more and more popular these days; you could probably count on one hand the number of people you know who have not watched a YouTube video at some point. With that said, using video to promote your business or service should be something to consider. 1. Using video marketing means that you're showing potential customers how modern you are. A lot of businesses can be stubborn, sticking to old-fashioned i...deals and strategies as though they would explode by doing otherwise. To them, meshing with the times means failure, and this isn't true. Show the world you aren't afraid of change and can adapt to new customer expectations. If you do, people will respond positively, and as a result you can receive more business, if not simply more attention. So really, it would be crazy of you not to use video for business. 2. Using video marketing also means people will be able to better understand what you have to offer. If you have a special computer program up for sale, for example, and some people tend to find it confusing, you could take this fact and work with it. Instead of leaving them to figure it out alone, post a tutorial of how to use it. Many people are visual learners, and unless they find something with picture or video instructions, they will get frustrated. Frustration means lack of future sales or even returns of the program, and that should be avoided. 3. Finally, when you use a video for business purposes, you're able to get creative. If you've carried dreams of producing something, even if it was a toilet paper commercial, this is your chance. Make it into something really fun, something that showcases the talent of any employees you may have. If one of them has written a song, include it in the video. If one of them is good at standing on their head, be sure to put that in, as well. Making it fun and interactive leads to a positive work environment, and the people who watch the video will see that you have a great personality.