Trade Show Gurus

Congratulations. You made it through booth hours at another trade show. It wasn't easy, but you can now stare pridefully at the large list of gathered leads. Celebration and decompression are in order. However, you might be surprised at how often companies act as if completing the show is the finish line. It's more like completing one of the middle stages of the Tour de France. There's still a LOT left to do.

Wednesday February 26th, 11:00am Pacific/2:00pm Eastern Some of the topics covered: How many is too many?... How many is not enough? How do you select the right employees to attend? When is it appropriate to hire temporary booth help? Who’s turn is it to go to the show What positions are people playing How to handle large volume of traffic What to say to get people to stop Elevator Pitch See more

Re-watch TSG webinar from last week - "Traffic Jam"

The Booth: What type of booth structure to purchase is a topic worthy of it’s own webinar.* But for now, keep in mind that the # of shows per year, how often your company changes it’s messaging, and the average price of a show you attend are all significant variables that should influence how much you spend on your booth (and what kind it is). When done right, an inexpensive booth can run...

Today, during the Super Bowl, many companies will be vying for your attention among a sea of worthy opponents. Those who advertise during the Super Bowl do so to "announce their presence with authority". Or to show viability (we can afford the most expensive advertising slot). They do so to announce a new product or service, or even just to stay "we still exist". Similarly, companies go to trade shows for many...