Thinkshift Communications

We’ve suspended posting on Facebook because we see this platform continuing to damage democracy and promote hate. We’re working out what we want to do about it for the long term. Learn more about what led us to this in these articles: ... https://www.technologyreview.com//facebook-responsible-ai/ https://chicago.suntimes.com//extremist-groups-thrive-face Meanwhile, please visit us on Twitter @Thinkshift, LinkedIn https://www.linkedin.com/company/thinkshift-communications or https://thinkshiftcom.com/.

Does your company’s stand for truth and justice really matter? Here’s what the range of responses to the US Capitol insurrection tells us. #wordsmatter #PRvalues #authenticity https://thinkshiftcom.com/businesses-weigh-in-on-insurrect/

Thinkshift’s January newsletter kicks off 2021 with both drama and comedy. The serious: a post on why pro forma values statements don’t cut it and how brands can make words matter. The satire: for a laugh or three, we share our go-to humorous news sites. Plus links to our revolutionaries in the media on financing the future, fixing systemic racism, helping underserved communities thrive and more. https://mailchi.mp//make-brand-statements-matter-our-top-n

Congratulations to RSF Social Finance and CNote for being honored by Real Leaders in its 2021 #RealLeadersImpactAwards, which recognizes the leading #socialenterprise & #environmentalimpact businesses worldwide! View the full rankings here: https://real-leaders.com/impact-awards-2021

This is a great job, if we do say so ourselves, for someone who loves storytelling and wants to make a difference in the world. It's varied, creative work with inspiring clients who are tackling big environmental and social problems. This is a full-time staff position focused on media outreach and thought leadership, with a healthy side of social media. https://thinkshiftcom.com/seeking-lover-of-storytelling-to/

A powerful new article in Stanford Social Innovation Review from Toniic and The 22 Fund upends 5 structural barriers that #foundation investors and #investment committees must stop to improve outcomes for people of colorespecially underrepresented Black, Indigenous, and Latinx peopleand women. https://ssir.org//how_foundations_fail_diverse_fund_manage #impactinvesting #investindiversity #foundationinvesting

What will we see when we look back at how the tides of justice shifted after 2020? The handprints of a network of #financialactivists focusing on grassroots #systemschange. Deb Nelson of RSF Social Finance wrote for Worth Media about the work of the #IntegratedCapital Institute, which helps fellows shift the flow of capital to build #economic and #racialjustice: https://www.worth.com/growing-network-financial-activists-/

We stand with you! http://twitter.com/CeresNews/status/1337126621715853316

A strong #brandstory is not a set-it-and-forget-it asset, though: because it's always being told, companies must constantly reinforce it through action and communication. Sandra's latest post has 3 strategies for building your #brand through whatever happens next. https://thinkshiftcom.com/3-ways-to-build-your-brand-story/ #communication #leadership #brandstorytelling

Your #brand storya combination of what your enterprise says about itself and what others say, experience and observeis always at work. In our latest Fast Thinking #newsletter, Thinkshifter Sandra has 3 crucial #brandbuilding strategies for whatever comes next. We also feature visionary solutions for 2021 and the chill sounds of Krill Waves Radio (trust us on this.) https://bit.ly/3ltSwmK

Each of us has the power to shape the future we want through our #vote. When #BCorps stand together, we can create change. 1. Make a Plan. Vote and vote early. Find all the facts and deadlines you need at votebcorp.com. 2. Share Your Plan. Slack a coworker. Tell a friend. Post on social.... 3. Vote! #BCorpsVote

One third of U.S. counties are experiencing high economic vulnerability because of the pandemic; 20% of those are predominantly Black. CNote's new #map helps #investors ID where there's the greatest need for capital. Check it out (results will be eye-opening): https://www.mycnote.com/map/ Oh, and no big deal, but Mastercard just made a $20 million deposit with CNote to boost the lending power of #CDFIs: https://impactalpha.com/mastercard-deposits-20-million-thr/ ImpactAlpha

We're honored to work with powerful #women leaders in #philanthropy and #SocialEnterprises. Learn from their wisdom, experience, and vision in Philanthropy Women's wonderful #FeministGiving IRL interview series Deb Nelson of RSF Social Finance on activating #moneyforgood: https://philanthropywomen.org//deb-nelson-of-rsf-social-f/ Cat Berman of CNote on moving mountains to support #genderequity: https://philanthropywomen.org//catherine-berman-together-/... Kris Kepler of LavaMae on #radicalhospitality and supporting unexpected leaders: https://philanthropywomen.org//kris-kepler-on-radical-hos/

#Businesses must speak louder on #climate, and to do more, #brands need to collaborate. This month's #newsletter shows 5 ways we can stand together. And inspired by Kamala's history-making run for the vice presidencyand the race and gender minefields of the #VPdebatewe focus on women: news that's good, bad and infuriating. https://mailchi.mp//5-ways-to-speak-louder-fixing-food-fin

Consumers are fatigued by companies that aren't acting on #climatechange. That means those committed to being part of the solution must speak louder and stand together. Here's a shortlist of #climate networks that use the power of collaboration and accountability to accelerate #climateaction: https://thinkshiftcom.com/5-ways-businesses-can-amplify-th/ American Sustainable Business Council B Corporation Ceres #TheClimateCollaborative #WeMeanBusiness

We're inspired by Javier's story about working for LavaMae in Voyagela. They named him one of DTLA's most inspiring people, and we think you'll agree after you read his interview: http://voyagela.com//meet-javier-de-leon-lavamaex-downtow/ BTW, they just hit a huge milestone of providing over 1 Million handwashes in 12 communities! https://lavamaex.org/clean-hands-for-all #cleanhandsforall #radicalhospitality #nonprofitinnovation

As a women-owned businessand as Americanswe mourn the passing of the great Justice Ruth Bader Ginsburg. The #NotoriousRBG was a warrior and an inspiration. Here are just a few ways that she upheld women’s rights and those of the downtrodden in her nearly 30-year tenure on the Supreme Court: She wrote the majority opinion that struck down a university’s male-only admission policy (1996, U.S. v. Virginia). She asserted that people with mental disabilities have the right t...o community housing under the ADA (1999, Olmstead v L.T.). Writing for the majority, she argued for people’s right to sue corporations for damage done by industrial pollution (2000, Friends of the Earth vs. Laidlaw Environmental Services). She wrote the dissenting opinion in 2007, Ledbetter v. Goodyear Tire & Rubber Co., which put a time stamp on when employees can sue employers for gender-based pay discrimination. Later, Congress passed and signed the Lilly Ledbetter Fair Pay Act, which rules that women can make a claim against pay discrimination outside a 180-day statute of limitations. RBG was on the right side of history. The best thing we can do to honor her memory is to continue her fight for civil rights for all. We call on you to VOTE. (Start by registering: https://votesaveamerica.com/).

Between the pandemic, the protests, the fires, and the election, if you (like us) are wondering which stories are really trending in the media, this post is for you. We ran keywords through MuckRack's Trends research tool, which lets us track the volume of coverage containing those terms over time. Here’s what we found, and how that can shape your #PR plan: https://thinkshiftcom.com/media-trends-reveal-covid-domina/

Many of us West Coasters love #seafood, and want it with a stamp of #sustainability, but the fresh, lean protein can also support local #economies while feeding hungry communities. We're proud that funding from our client Multiplier allowed #local fishers to purchase fish, supported #smallbusiness, and helped food insecure communities in WA and OR. Great story in Civil Eats: https://civileats.com//connecting-fishermen-with-hungry-c/

It’s noisier than ever out there, but you can be heard. Our lead newsletter article has #thoughtleadership tactics that, backed by perseverance and grit, have delivered for our clients. Read on to break through the noise and cool #science news like moon rust, Goldilocks black holes, and robot dog nurses: https://mailchi.mp//how-to-be-heard-above-the-noise-weapon #publicrelations #PRtips

During this uncertain and taxing time when #nonprofits are being asked to do much more with less, it’s still possible to embrace an approach that treats every person as a welcome guest. The founder of our client LavaMae shares the 3 practices can help an organization build a culture of authentic connection: https://www.philanthropy.com//During-This-Time-of-D/249317 #nonprofitleadership #thoughtleader #radicalhospitality The Chronicle of Philanthropy

Finding this month's edition particularly hilarious. To our PR colleagues pushing products: stop with the holiday pitching already. There's still time. Thx @muckrack https://muckrack.com//08/24/this-month-in-bad-pr-pitches-33

There’s often of a whiff of pretension emanating from work tagged with "thought leadership" because there are many bad examples. But writing or speaking that hits this mark can be a powerful #brand builder. Learn the 4 qualities of a true #thoughtleader and whether you have what it takes. Then, see the value it brought to an #impact pioneer's #PRstrategy: https://thinkshiftcom.com/real-thought-leadership-has-thes/... https://thinkshiftcom.com/do-you-have-what-it-takes-to-be-/ https://thinkshiftcom.com/pr-thought-leadership-storytelli/ #thoughtleadershipThursday #PRtip #leadership

#DIY #design projects take on a new significance by increasing #handwashing access in Navajo and Hopi tribes. "We have the vision that if we can provide hands-up to communities, instead of handouts, and build local #resilience, it's a stronger way to develop programs versus doing the work ourselves," said Joe Seidenberg of Red Feather Development Group about offering workshops that teach community members to build LavaMae designed handwashing stations. https://www.daily-times.com//red-feather-teach/3405967001/

Our friends at CNote pioneered an #investment vehicle that opens up investment in #CDFIs to anyone, anywhere. What's their secret? "Question what others deem impossible." Lovely interview with co-founder Cat Berman in Philanthropy Women: https://philanthropywomen.org//catherine-berman-together-/... And another great piece from ForbesWomen's Ventureneer: https://www.forbes.com//a-risk-free-way-you-can-invest-i/ #CDFI #EconomicEmpowerment #financialequity