The Hybrid Creative

As some of you may have heard, KushCo acquired The Hybrid Creative over a year ago and recently we have decided to move operations down to their corporate headquarters in Southern California. The Hybrid will be pivoting its focus toward retail and other marketing services going forward. I’m incredibly proud of the team we built and the powerful work we created over the last 10 years. I feel deeply honored to have worked with so many brilliant, talented and caring individuals.... I’m also eternally grateful for our devoted clients and supporters. Thank you all. I’m excited for the next chapter of Hybrid’s development. Currently, we are in the process of closing down our Santa Rosa office and am looking for a new tenant to take over our lease. It’s a beautiful space and I’d be happy to show it to you. Please pass this link along to anyone that might be interested. If you have any questions or would like to reach out to me personally, feel free to message me. ~Zack Darling

This week the SAFE Banking Act passed in the House! This is a great step forward in the fight for banking access for the cannabis industry, but it still needs to go thru the Senate...

Despite widespread legalization, tens of thousands of individuals remain incarcerated in the US for victimless cannabis offenses, while countless others languish in prisons worldwide. The Last Prisoner Project is a non-profit dedicated to bringing restorative justice to the cannabis industry through clemency, expungement, and reentry work. We are honored to support this worthy cause and to give a voice to those cannabis prisoners who are still suffering unjustly. Support them at http://bit.ly/2nlhmgd

This touching piece was created in 2014, as the tides of legalization began turning in Colorado, and was nominated for a Pulitzer Prize. It's a stunning reminder of why we continue to fight the stigma and the damage caused by the war on drugs and champion for the amazing healing power of cannabis. Definitely worth the long read...

"A lot of people get honed in on 'Let's Sell, Sell, Sell!' No, No, No. That's not what social media is for!" Wise words from Natalie Nicosia, aka GanjapreneurGal, in this article from MG Magazine.

On October 4th in Denver, you'll have the chance to hear all about the latest developments in sustainability from leaders across the cannabis industry at the Cannabis Sustainability Symposium. Our CEO, Zack Darling, will be speaking on a panel called 'Positioning Your Marketing to Demonstrate Sustainability' at 10:30am that Friday. Don't miss it! http://bit.ly/32BQBn0

Packaging cannabis products with hemp paper seems like a no-brainer! How can we make this sustainable dream a reality? This article from MG Magazine explores the possibilities...

When Will SAFE Banking Get A Vote? Good question, and this article from the National Cannabis Industry Association gives a recap of where banking access initiatives have been so far and what's ahead.

Team Hybrid is excited to participate in New West Summit next month in San Francisco. Our CEO Zack Darling will be presenting alongside Steve DeAngelo on Disruptive Innovation in the Cannabis Industry, and we're bringing out The Hybrid Creative booth for the occasion. See you there October 10-11! Get more info & tickets at http://bit.ly/34wgQwS

Who else is super excited to visit the new Lowell Herb Co Cafe opening next week in West Hollywood?

The National Cannabis Industry Association called on Congress to Regulate Cannabis in response to recent reports of vaping-related illnesses. This outbreak demonstrates the importance of testing and consistency to public safety.

As the cannabis industry matures, it's great to see more talk and action around sustainability. Adding to the conversation is our CEO Zack Darling's article 'Save the Planet with Proper Packaging' in the latest issue of MG Magazine Check it out in print & let us know what you think in the comments...

Recent outbreaks of lung diseases related to vaping have brought up the importance of making sure your vape products are licensed and tested. Kush Supply Co. CEO Nick Kovacevich warns against black market vaping products and speaks to the legal industry's commitment to safety.

We love seeing the creative ways that cannabis brands are engaging at events. A great example is the gorgeous healing space that our clients Care By Design created last month at OM Rising festival. The space offered a lounge, workshops, CBD education and more. Weaving creative experiential and educational elements into your #marketing is a great way to reach and engage with consumers.