The Graphic Element

We're so excited to be working on the redesign of the American Association of Candy Technologist's website. It's the best excuse to really get into candy research. (Like we needed an excuse.) Did you know there is a position called Chief Halloween Officer at Mars-Wrigley? So... what's your favorite Halloween Candy? https://www.smartbrief.com//candy-makers-create-celebratio

Creative ways to support the hard hit hospitality sector: How a side of Invisible Chips is supporting the hospitality industry https://www.creativereview.co.uk/invisible-chips-hospitali/

Back in May, these 6 restaurants around the world have found creative ways to enforce social distancing. What's happening in your neighborhood? https://www.washingtonpost.com//these-6-restaurants-aroun/

More beer infusions... in Donuts?? Harpoon partners on Dunkin’ donut-infused beer https://www.foodbusinessnews.net//16699-harpoon-partners-o

Who doesn't love Cinnamon Toast Crunch? #brandmarketing #socialmediamarketing #tiktokchallenge https://www.mobilemarketer.com//cinnamon-toast-cru/586364/

It's no secret that we love Halloween...and candy! 'Tis the season, and with no trick or treating or Halloween parties in some areas, you'll have to get creative! Check out this fun interactive map to see the most popular Halloween candy state-by-state. https://www.candystore.com//f/halloween-candy-map-popular/

We worked with Gelson's on this #TBT event marketing campaign. Whether you call it event marketing, experiential marketing, or any flavor of brand marketing, the goal is the same, to increase customer engagement with your brand. How will things change post-pandemic? Executing a Successful Co-Branded Community Event https://www.thegraphicelement.com//3-principles-to-execut/

Coca-Cola brand Peace Tea is encouraging its fanbase to Speak Your Peace in the upcoming election through a partnership with Vote.org. To help spread the word about the campaign, the brand is distributing a limited run of commemorative Peace Tea Just Peachy cans to influencers and journalists. We love the promo packaging....please consider it for wider retail release! https://cstoredecisions.com//coca-colas-peace-tea-encoura/

B&G Foods to remove Cream of Wheat Black chef image from packaging https://thehill.com//518615-cream-of-wheat-removing-black-

We are so sad to see one of our favorite holidays be yet another Covid casualty. But like Halloween itself, it's time to get creative! The National Confectionery Association created a website to give you some inspiration. https://alwaysatreat.com/candy-moments/halloween-central/

Uncle Ben’s changes name to Ben's Original amid criticism over racist imagery: ‘We listened. And we learned’ https://www.yahoo.com//uncle-bens-changes-name-to-bens-ori

While we really want to believe it's true, that the Whopper is 85% free of artificial preservatives, this new wrapper helps to communicate the message and we love it! Now what about all of their other offerings? Burger King Lists The Whopper's Ingredients Right On The Wrapper, Highlighting The Lack Of Artificial Preservatives #packaging #burgerwars #labeling https://thedieline.com//burger-king-lists-the-whoppers-ing?