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BRAND FLEXIBILITY ... for a good cause. Is flexibility built into your brand? #LacosteSaveOurSpecies

Animal Crackers are free to roam! Finally. Smart (really smart) packaging update. But did this really need a push from PETA?

This is such a sweet ad for Tile - a mini tracker you can attach to objects, enabling you to find the again. As I watched this, what I truly recognized is that the creative director had to have a good understanding of what a child imagines (and worries about) when a plush toy, doll, or pet goes missing. Children are incredibly empathetic ... it is much harder for them to "let go" of something lost and "move on." In fact, it is because of their high degree of empathy that they... can experience trauma. Do we shut off empathy in a child when we expect them to "grow up and get over it?" Tile is a great product - not only for things belonging to children but also for seniors who lose purses and mobile phones.

The picture on the left was the original stock image. In under an hour it became the photo you see on the right. Can you see all the changes that were made? What are your thoughts?