Stanford Professional Publishing Courses

John Owen, Chairman & Group Publisher of Bonnier Publishing, explains how he mitigates publishing risks, and why he believes emerging markets will play a greater role in his business strategies.

Jeremy LaCroix, who was Art Director at Wired magazine before moving into Web design at CNET/CBS, explains how to use the 12-part grid to design a web page, and surveys sites that use the 12-part grid. This presentation took place at the '08 Stanford Professional Publishing Course.

Bob Miller, President of HarperCollins' new Harper Studio imprint, describes his plans to use new digital tools to market books.

The design team of Will Hopkins and Mary K. Baumann, who have redesigned some of the top publications in the U.S., explain "the 12-part grid" as an essential organizational element in magazine design.

Molly Wood, who anchors the Buzz Report for CNet, describes how organizations can look within to find talent that will engage their audience in a genuine way.

Consumer Reports VP Kevin McKean describes five ways that sites are making money beyond advertising.

Razorfish VP RJ Hilgers identifies and describes four major online marketing trends: the proliferation of content, consumer expectations of control, distribution and accountability.

Shari Cleary, Director of Digital Entertainment & Games Research, MTVN Networks, explains how to use web analytics strategically.

Stanford Publishing on the Web Workshop, Part 2.

A Stanford Workshop for Magazine, Book, Association and Corporate Publishing Professionals

Stanford Professional Publishing Course 2008, Part 2.

An intensive 7-day program for established book and magazine publishing professionals who are re-inventing media in a digital world.