SPYDER web marketing

#seo #socialmediamarketing #socialmedia #smallbusinessmarketing #socialmediaagency #socialmediamanagement #internetmarketing #digitalmarketing #facebookmarketing #twittermarketing #marketing #seoagency

Google Confirms Two Indexing Outages credit: Roger Montti Google confirmed two indexing outages affecting search results. One issue affects mobile indexing. The second one affects canonicalization.... Google’s Danny Sullivan announced via Twitter that Google Search has been impacted by two kinds of outages. The first outage affects mobile indexing. The second outage involves canonicalization which affected how duplicate content was being handled and shown in the search results, including syndicated content. The announcement follows a week of anecdotal reports from the SEO community of dropped URLs. Search Engine Journal today experienced multiple dropped URLs. Submitting the URLs back via Google Search Console seemed to get them back into Google’s index. Indexing Issues Have Been Going on For a Week There have been multiple reports on Twitter about web pages dropped by Google. When web pages drop that means they’re no longer in the search results. There were many other reports of home pages being dropped from Google’s index. Canonicalization Indexing Issue The canonicalization issue appears to be an issue with how Google was handling web pages that were cited or copied by other pages. This resulted in the original web page not showing in the search results. Earlier in the day, someone who said they were from The Daily Caller Reported issues with pages that weren’t showing for searches. They reported that web pages that were citing their articles were showing but that The Daily Caller was not. The Daily Caller tweeted to Danny how Bing and DuckDuckGo got it right but Google did not. Later in the day when it was apparent that there was also a canonicalization issue, Danny Sullivan tweeted that Google had discovered what was the problem Good News It’s been days that publishers and SEOs have been discussing indexing issues. The problems appeared to be worsening over the weekend, becoming more widespread today. It’s good news that Google has identified the problems and is working to solve them. If you need any help with your SEO, please contact the exterps at SPYDERwebmarketing.com at 833 377 9337 x 701 or [email protected] #seo #socialmediamarketing #socialmedia #smallbusinessmarketing #socialmediaagency #socialmediamanagement #internetmarketing #digitalmarketing #facebookmarketing #twittermarketing #marketing #seoagency

Google Search adds flight, hotel search features around COVID-19 Hotels should be aware of the new search filters and features from Google Travel. credit: Barry Schwartz... After a few weeks of testing, Google has officially launched new flight search and travel search features to help those who are traveling during the pandemic. Google said these updates are important because the impact of COVID-19 on destinations can vary, it’s important to stay up to date on the latest travel-related information for places you may want to visit. Travel trends and advisories. Google is showing travel trends and travel advisory notices in specific regions that people are searching for. So if searchers are looking for a hotel in a location, Google will show the percentage of hotels with availability in that region and the percentage of flights that are operating to that destination. Google said, As restrictions and advisories begin to lift, we’re adding information about travel resuming in a specific destination on Google Search. This data is based on Google Flights and Hotels data from the previous week., Google said. Filter by cancellations. The update also allows people to search for hotels that offer free cancellation quickly, with filters in search. Why we care. The travel industry has been hit very hard during the pandemic. These features might make traveling a bit less worrisome and attractive to consumers and regain business for hotels and airlines. Free cancellation policies are likely to become the norm as the industry looks to assure customers. Hotel chains should make sure they are working with Google to pass along the free cancellations information and any other information that their customers care about today that they may not have cared about prior to the pandemic. If you need any help with your Google rankings please contact the experts at SPYDERwebmarketing.com at 833 377 9337 x 701 or [email protected] #seo #socialmediamarketing #socialmedia #smallbusinessmarketing #socialmediaagency #socialmediamanagement #internetmarketing #digitalmarketing #facebookmarketing #twittermarketing #marketing

Google updates Search Console API infrastructure credit: Barry Schwartz Google announced it has been working on upgrading the API for Google Search Console. Although Google said the API is backward compatible and there are currently no changes in scope or functionality, there are some changes you should be aware of.... The changes. Google said that some may have already noticed some minor changes, but in general, our goal was to make the migration as invisible as possible. But here are the three changes to note: (1) Cloud Platform dashboard. Google said there are some changes on Google Cloud Platform dashboard where you should see is a drop in the old API usage report and an increase in the new one. Here is a screen shot of what that might look like: (2) API key restriction changes: If you previously set API key restrictions, you might need to change them with this update, Google said. Again, you only need to make these changes if you set a API key restriction previously. Here is what you need to do if you did this: To check if you have an API restriction active on your API key, follow these steps in the credentials page and make sure the Search Console API is not restricted. If you have added an API restriction for your API keys you will need to take action by August 31. In order to allow your API calls to be migrated automatically to the new API infrastructure, you need to make sure the Google Search Console API is not restricted. If your API restrictions are set to Don’t restrict key you’re all set. If your API restrictions are set to Restrict key, the Search Console API should be checked as shown in the image below. (3) Discovery document changes: If the software service you are using or your service you built is querying the API using a third-party API library or querying the Webmasters Discovery Document directly, you will need to update it by the end of the year, Google said. Google will be dropping support in the Webmasters discovery document. Google said its current plan is to support it until December 31, 2020 but promises to provide more guidance in the coming months. If you want help with this, call the experts at SPYDERwebmarketing.com at 877 377 9337 x 701, or email us at [email protected] #seo #socialmediamarketing #socialmedia #smallbusinessmarketing #socialmediaagency #socialmediamanagement #internetmarketing #digitalmarketing #facebookmarketing #twittermarketing #marketing

Microsoft launched revamped Bing Webmaster Tools credit: Barry Schwartz With this launch, Bing added a URL inspection tool with some exciting features....Continue reading

What content survives Google algorithm updates? credit: Barry Schwartz Be able to anticipate your target audience’s needs. We are too accustomed to reacting to Google changes; especially Google algorithm updates. But what if you can build a site with content that you are confident won’t take a rankings hit after Google releases a new update?... A high bar You cannot get away with just producing good content because everyone’s content has gotten good and that is not enough, said Todd Friesen, director of digital strategy & SEO at Salesforce. When it comes to content that Google wants to rank, the bar has been set. I also work for a company that is known for its quality of product, its quality of marketing, he said. This kind of saves us from even going down that road of pumping out thin or poorly written content, he added. Anticipate what the user wants Great content is easy to digest. You need to anticipate what it is they want, Carolyn Shelby, manager of SEO at ESPN said. If you can produce content that the user wants, even before they know they want it, then you have something Google will be more likely to rank. This means that the content, user experience, the performance of the page and so on all meet and exceed what the users want. The trick is just to make sure that you know what your users, your target audience, wants and hand it to Google on a silver platter, Shelby said. Make it easy for Google to ingest it and dice it up and do what they want with it and maybe if you’re lucky they will send people to your website so that the user can continue to experience that thing that they want, she said. Understand your audience Content that ranks well on Google is written in a way that indicates that you understand your audience and the audience that you want to go after. He said, don’t try to reach everybody. Instead, build a really good user experience for the people are really going to generate me in the most revenue. Write for users Build the best type of content for your audience. The best type of content depends on who your audience is, how they get to your content, and what query they used to find you. If you can give them the answer they are looking for, even if they don’t really fully know their question, then your content will be more likely to rank and stay ranking in Google search results. If you need any help ranking your website, please contact the experts at SPYDERwebmarketing.com, 833 377 9337 or [email protected] #seo #socialmediamarketing #socialmedia #smallbusinessmarketing #socialmediaagency #socialmediamanagement #internetmarketing #digitalmarketing #facebookmarketing #twittermarketing #marketing #seoagency

Over 25% of People Click the First Google Search Result credit: Matt Southern Over 25% of People Click the First Google Search Result...Continue reading

Google Rich Results Test tool now out of beta credit: Barry Schwartz Google announced that it has removed the beta label from the Rich Results Test tool. The tool now fully supports all Google Search rich result features.... Deprecating Structured Data Testing Tool. With that, Google said it will begin to deprecate the Structured Data Testing Tool. Google said the old Structured Data Testing Tool will still be available for the time being. It does plan to go away at some point in the future, so Google strongly recommends that you use the Rich Results Test to test and validate your structured data. Some history. The Rich Results Test launched in December 2017 as an upgrade for the Structured Data Testing tool, which launched in 2015. The Structured Data Testing Tool is still available over here. Rich results test. Google said these are some of the reasons to use the Rich Results Test over the Structured Data Testing tool: It shows which Search feature enhancements are valid for the markup you are providing. It handles dynamically loaded structured data markup more effectively. It renders both mobile and desktop versions of a result. It is fully aligned with Search Console reports. Why we care. If you are using the old Structured Data Testing tool, you will need to prepare for that tool to go away. Get accustomed to the Rich Results test tool instead. If you need any help with your Google rankings please contact the experts at SPYDERwebmarketing.com at 833 377 9337 x 701, [email protected]

What GoogleBot is Doing to Shopping Carts and Why GoogleBot can add products to shopping carts. But it’s only happening to these specific merchants. credit: Roger Montti...Continue reading

Hackers are using Google Analytics to steal credit cards, passwords, IP addresses... basically everything shared with a hacked site. credit: Roger Montti Hackers Use Google Analytics to Steal Credit Cards...Continue reading

Users Now Able to Block Political Ads on Facebook and Instagram credit: Susan Wenograd Facebook has announced users can now block political ads, along with increasing transparency around ads, and a spend tracker for political advertisers....Continue reading

Google Banning Certain Categories for Employment, Housing and Credit Ads credit: Susan Wenograd Google Ads announced they are updating their ad policies this week, specifically as it relates to employment, housing, and credit. While the announcement is short on overly specific detail, here are the initial things we know.... Affected Categories Citing its already-existing ad policies that prohibit targeting and excluding based on sensitive categories, Google will now be adding the following categories to the list. This will impact advertisers in the housing, employment, and credit sectors: gender age parental status marital status zip code The existing categories that were already globally disallowed from targeting include (but aren’t limited to): religion ethnicity race sexual orientation personal hardships The announcement simply states it will affect certain types of ads, but no specifics are named. Timing of Policy Change The change will be rolling out in the US and Canada as soon as possible, with a commitment to a full implementation by end of year. Google goes on to say these changes have been in development for some time, in partnership with the U.S. Department of Housing and Urban Development (H.U.D.). They will also be working to provide advertisers with information about fair housing practices to help them ensure they’re supporting access to housing opportunities. Google Isn’t the First This change is probably not surprising to housing, employment, and credit advertisers. Facebook created similar policies a little over a year ago, when their ad targeting changed for the financial sector. Their new rules meant housing, employment, and credit-related ads could no longer leverage targeting for age, race, or gender. It came about via settlements with NFHA, ACLU, CWA, and a few others, and included specifically: Housing, employment or credit ads can no longer be targeted by age, gender or zip code Advertisers offering these services will have limited targeting categories to use Facebook would build a tool that will allow users to search for and view all current housing ads in the US Google notes there will be additional information in the coming weeks. We will update as it becomes available. If you have any questions please contact the experts at SPYDERwebmarketing.com, 833 377 SPYDER< 833 377 9337 or [email protected] #seo #socialmediamarketing #socialmedia #smallbusinessmarketing #socialmediaagency #socialmediamanagement #internetmarketing #digitalmarketing #facebookmarketing #twittermarketing #marketing #seoagency