Sound Advice

Lakers ! 17 ! Don't feel so special now do ya Celtics.

When we were fresh out of UCLA, Lou Schwing and I thought it would be fun to start a radio production company, so we did, on March 4, 1985. Today, 35 years, 10,...000 spots, and three studio facilities later, we're thriving. It turned out to be just as much fun as we'd hoped, and we have these people and many others to thank for changing our lives. Without them, we would always have wondered, what if? Bill Wolfe, Lou Schwing Sr., Pat Wolfe, Joan Schwing, Jenny Schwing, Marianne Wright, George Wright, Barbara Wright, Chris Wright, Jeff Wright, Hank Wright, Lenore Bart, William Schwing, Patrick Schwing, Emily Wright, Jim and Nancy Kearney, Tim Safford, Katy Hees, Gary Wheatcroft, Linda and Carol Pollard, Paul Cohen, Bonnie Powell Goodman, Alan Elias, Daria Martel, Bob Bronow, Wes Dooley, Zenobia Millet, Rick Fennelli, Bill Costello, Larry Mantle, Joe Coulombe, Pat St. John, Paul Holman, Brent Tufeld, Bud Tufeld, Dick Tufeld, Max Tufeld, Terry Wright, Malcolm Cassell, Steve Tisherman, Vanessa Gilbert, Mary Ellen Lord, John Leader Alfenito, Al Chalk, Katie Safford, Richard Perlmutter, Rene Engel, Mia Karnatz, Ellen Klarman Ackerman, Don and Dee at The Recycler, Connie Red, Michael Aldridge, Marc Cashman, Lola Rodriguez Cashman, F. Alton Everest, Jan Orgen, Julie Priest, Jeff Danis, David Schneiderman, Gordon Weaver, Don La Fontaine, Andy Geller, George del Hoyo, Howard Parker, Michael McColl, Gene McGarr, Mary Kay Bergman, Ronnie Schell, Lorenzo Music, Vic Perrin, Noelle North, Avery Schreiber, Jack Roth, Chick Hearn, Anna Vocino, Tami Masuda, David Forbes, Dave Jacobson, Treslyn Williams, Donna Bilotti, Dale Spina, Chris Pula, Aimee Pitta, Kate Threshie Jasko, Amanda Levin, Jeff Elefterion, Ashton Smith, Miguel Ferrer, Jim Gallagher, Dan Wolfe, Pam Postrel, Nick Wakefield, David Singh, Oren Aviv, Todd Johnson, Joyce Barnett, Pam Elliott, Judy Blackwell, Tucker Parsons, Adam Fogelson, Marc Shmuger, Dave Manning, Jason Marks, Paul "Have-You-Heard-Don-Morrow" Wintner, Roland Mesa, Kenji Thielstrom, Tina Rabe, Doug Free, Mike Murphy, Debbie Colton, Sylvia Kerkorian, Dave Szpak, Carl Yancher, Charlie Bolois, Melly Lindsay, Marilyn Redfearn, Tony Gronroos, Samantha Wright, Brian Roth, Dora Morse, Michael Samulon, Cindy Ossello, Stephan Robley, Tony Pepper, Richard Frank, Tara Miller, Heather Foreman, Mike Soliday, Jonn Wasser, Jim Gorton, Shawn Kelly, Curt Doty, Ed Roth, Marla Provencio, Darren Schillace, Yujin Chi, Dianne Howes, Robert Owen, Louise Botto Dumont, Lisa Solana, Rebecca Esposito Daugherty, Jill Gershman, Charlie Bowyer, Brian Gawronski, Lisa Solana, Mary Jo Smith, Melissa King, Keith Grant, Ron Buse, Andy Munsey, Scott Edwards, Aaron Goldman, Karen McAllister, Jules Grossman, Kama Nist, Trisha Esposito-Ryan, Mike Shallbetter, Robyn Stecher, Gary Owens, Dick Orkin, Alan Barzman, and Stan Freberg. Thank you all. We'd be nothing without you.

It's not radio, it's the best way to put your message where people listen - podcasts, Alexa, Google Home, streaming platforms, satellite, and, yes, FM and AM, too.

Today, Sound Advice is building an ASMR spot for an undisclosed premiere. (Hint: it’s not a comedy.) Come by this afternoon for free watermelon!

Our colleague and massive talent Melissa Disney is announcing the CMA's tonight! Check them out on ABC at 8/7c. Here's a blast from the past that we worked with Melissa on!... https://youtu.be/qIhN3IbymnA

In Hollywood it is very unusual to admit how long you have been working. Partly because we are all eternally young. Yet milestones occur and today, after 20 years on the job, Lou, Matt and the rest of the gang here surprised me with a cake and a gift that brought a smile and a little bit of moisture to my eyes. Luckily, I am on The Khloe K. Diet of unicorn flesh and seal tears, so I was able to hold back the flood. Thanks to everyone for everything!... Stephan See more

How we spent our summer vacation... After an extended Happy Hour, we ripped out our trusty but aging Pro Tools systems from all three studios, and replaced them with Pro Tools new, state-of-the-art, Utimate (don't you love branding hype) systems. So the next time you hear our work on radio, satellite, social media, or Alexa, you'll say, "Hey, Sound Advice must have done that. It has that 'new spot smell!'"

Slow Summer Day... Let's watch pilots!

Could you use a good laugh today? CNN gave us plenty to chuckle about. And we returned the favor with a really fun radio campaign!

https://youtu.be/8ufrzfBWsBs It seems early to be looking back on the 2000s, but CNN knows what they're doing. The show is a hit - #1 on Cable this week - and we are proud to have created the radio campaign that helped drive tune-in. Thanks to Promax's marketing team of the year for a great project to work on!

Great news from New York! Sound Advice sweeps the PROMAX radio promo categories with our spot for CNN's "The Nineties!" Big thanks to everyone at CNN for choosing us to play on their team.

How do you magnify the impact of your messaging? Audio promos multiply digital messages up to 27%. Yes, really. Consider multi-platform audio. We can make the message for any platform. Edison Research tells us that 9 in 10 commuters still listen to traditional AM/FM in their car. Drive time still rules the road. Add in digital platforms and you come away a winner!