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Great article. I hate the word "consultant." I have seen more than a fair share of consultants who come in, assess and leave the business with a long action list of to do items that rarely get implemented. And rarely equips the business to sustain the changes without further services. I love his concept of what a "business coach" does. On point! Why Is Business Coaching Different? July 14, 2015 ... People often ask what makes business coaching different from business management consulting. In a word, it’s accountability Whereas a consultant comes in, assesses the situation and makes recommendations (which are left to the business owner to implement), coaching goes much further because it’s an ongoing relationship. It’s not a once-off exercise. That’s what makes it effective the accountability keeps people moving forwards and ensures they make steady progress towards their business goals. A good business coach will hold an owner accountable to goals and results. In fact, that’s why some people don’t want to try business coaching. They say it will cramp their style because they don’t want to have to change their behaviour or take responsibility, even if it means they’ll lose out on business results because of their unwillingness to change. Many business owners also think ownership means not having to be accountable to anyone. The reality is that even if you don’t have a boss, you need to be accountable to the market and your customers. Being willing to be accountable to a coach can help to avoid costly mistakes and fast track business growth, even if it means humbling yourself and having to do things differently. Written by George Clarke Business Growth Coach

http://ggbmagazine.com//vol-14-no-/article/tribal-lifeline