ROI Media Solutions

"The Great Outlier of the the 2016 Campaign" - It appears that the USC/ LATimes Daypbreak poll got it right: http://www.latimes.com//la-na-pol-usc-latimes-poll-2016110

Arbitron invited me to be this week's guest columnist for the "Not Your Average Quarter Hour" programmers' blog. Here's a link to Part 2. "The latter may be the most important because the loss of a tenth of a rating point in a major daypart will cost your station revenue quickly. Just ask your sales manager. "

"The most important metric, in my opinion, is still the humble Average Quarter-Hour (AQH) Rating because it’s the measure that drives station revenue. The larger the market, the more revenue it drives. Here’s why:" http://roi.ms/TIIWgX