RICH LTD.

In our series on sunglass displays, we’ve been reviewing various merchandising approaches. In Part II of the series, we discussed the first 5 of 10 different approaches to displaying sunglasses. We began that post with some pictures that will blow you away. If you missed it, you can check out our post here. You might also be interested in checking out... http://blog.richltd.com/sunglass-display-cases-designing-f/

A few years ago, we made some sunglass displays for one of our customers that were placed in this $10 Boutique store in a charming section of downtown Nashville, Tennessee. The $10 Boutique was located adjacent to another boutique store called Ensemble. Both stores benefitted from the old-world charm and heavy foot traffic of this quaint section of Nashville. On December 25, Christmas Day, 2020, Anthony Quinn Warner detonated a recreational vehicle bomb in downtown Nashville killing himself, injuring eight people and damaging dozens of buildings in the surrounding area.... http://blog.richltd.com/sunglass-displays-designing-for-me/

As with many other personal accessory items, sunglass sales are highly dependent on having well merchandised and effective sunglass displays. In today’s post, we’ll be discussing some of the keys to success in creating effective sunglass display programs as well as a number of design considerations. Sunglasses are a perceived value item. That is important to understand because what it means is that it is very difficult for shoppers to discern the cost or price of a pair of sunglasses.... http://blog.richltd.com/sunglass-displays-designing-for-me/

Meet Nick Vujicic. Originally from Australia, Nick is a college graduate, international motivational speaker, inspirational evangelist, serial author, founder of multiple companies, and Best Short Film Actor Award Winner. Married to a beautiful wife and father of 4 kids, Nick loves to paint, swim, surf and skydive. What you might find surprising about Nick, is that he has no arms or legs.... http://blog.richltd.com/pop-displays-doing-more-with-less/

In 2020, consumers spent more than $861 billion online with U.S. merchants- up an astounding 44% over 2019. That’s nearly triple the online sales growth rate from prior year. With ecommerce sales representing an estimated 21.3% of total retail sales, it has never been more important for brick-and-mortar retailers to create store designs that offer compelling, inspirational experiences that offer greater value to consumers than the convenience of online shopping.... http://blog.richltd.com/retail-store-design-an-inside-look/

Skin cancer is the most common cancer in the U.S. One in five Americans will develop skin cancer by the age of 70. In the last decade alone, the rate of new invasive melanoma cases increased by 44%. It’s no wonder that suncare and skincare products are booming. However, as with other large and growing markets, the rate of product proliferation is high, and competition is fierce.... http://blog.richltd.com/20-suncare-and-skincare-display-id/

Over the past several years, there has been a growing global awareness of the impact and damage that the sun can have on unprotected skin. In addition to sun protection products, the market for skincare products is also exploding as consumers increasingly turn to health and beauty products that can help them look and feel younger. Point-of-purchase displays play an incredibly important role in triggering purchase decisions for suncare and skincare products just as they do with virtually all personal care products.... http://blog.richltd.com/3807-2/

In our last blog we introduced you to one of many new products that have been brought to market during the pandemic. GuardMe is an all-in-one, travel-size personal protection kit that includes everything you need to keep safe during the pandemic- triple-layer washable masks with melt-blown filters, hand sanitizer, alcohol disinfecting wipes and nitrile gloves. All of these items are contained in a compact, durable carrying case that easily fits in your glove compartment or carry-on bag.... http://blog.richltd.com/how-to-create-a-pop-display-progra/

The world was more than ready to turn the page on 2020. Now, having turned the page, what we have discovered is we are still on the same page. The pandemic continues to rage across the globe with unrelenting infection rates, new variants, and tragic loss of life. On the bright side, many useful products have been developed during the pandemic.... http://blog.richltd.com/guardme-all-in-one-personal-protec/

The year 2020 is often described as historic or a year like no other. Everyone, it seems, is happy to turn the page on 2020 and put this extraordinarily difficult year behind us. Most of us are optimistic about 2021, a year we hope will get back to normal. But, as we enter 2021, we remain stubbornly gripped by a global pandemic that continues to wreak havoc on international supply... http://blog.richltd.com/what-lies-ahead-for-the-pop-displa/

The food and beverage category is crowded and highly competitive. Traditional CPG brands have seen growth stagnate amid challenges by upstart brands. The battle among brands is being waged on social media as well as at the point of sale. Effective merchandising continues to be a critically important success factor for companies trying to maximize sales and build their brand. Today we will [ 570 more words ] https://blog.richltd.com/10-food-and-beverage-displays-tha/

There are a few things a designer can do in the early stages of the POP display design process that are more important than expertly selecting the materials that will be used to manufacture a display. Settling on the best material choices early on is a bit like laying the foundation before starting to build a house. Welcome to Part III of our blog series on the importance of material selection [ 588 more words ] https://blog.richltd.com/pop-display-design-and-the-import/

Material selection is fundamental to the POP display design process. Material options should be carefully considered at the very beginning of the design process because of the downstream implications that materials have on display economics, visual impact, functionality, manufacturability, and a variety of other factors. Welcome to Part II of our blog series on the most common materials used in making POP displays. [ 648 more words ] https://blog.richltd.com/pop-display-design-and-the-import/

Achieving excellence in POP display design involves the right blend of art and engineering. Material selection is integral to the design process since it impacts display aesthetics, economics, brand perceptions, and the environment, as well as many other factors such as strength, weight, durability, packing requirements, and much more. In today’s post we’ll take a look at two of the [ 604 more words ] https://blog.richltd.com/pop-display-design-and-the-import/

Welcome to Part II of our 2-part series on the 10 things to consider before buying a stock retail displays. In Part I, we pointed out that more companies are opting for stock retail display programs since lead times are getting shorter and forecasting in the current environment continues to be difficult. In the first part of our series we covered the first 5 factors to consider: product fit, capacity, foot print, customization options, and configurability. [ 759 more words ] https://blog.richltd.com/10-things-to-consider-before-buyi/

As planning horizons in the retail industry continue to shrink while forecasting becomes increasingly uncertain and less reliable, brands and retailers alike face tighter lead times for implementing new retail programs. Choosing to go with a stock retail display can be an excellent strategy for dealing with shorter lead times. However, selecting the right stock display requires careful consideration of 10 important factors. [ 550 more words ] https://blog.richltd.com/10-things-to-consider-before-buyi/

As tensions rise between the U.S. and China governments, there is a lot of talk about reshoring or bringing back manufacturing operations to the U.S. that have previously moved overseas. The argument for reshoring is that it is the fastest and most efficient way to strengthen the U.S. economy because it helps balance the trade and budget deficits, reduces domestic unemployment by creating [ 542 more words ] https://blog.richltd.com/reshoring-whats-so-great-about-ma/

7 Things You Can Do to Make Your Display Stand Out It is becoming increasingly challenging to make your product stand out in a busy retail environment. Creating a custom POP display is a good first step, but in so many cases POP displays remain hidden in plain sight. Here are 7 ideas that will help your display and your product stand out at retail. [ 389 more words ] https://blog.richltd.com/is-your-custom-pop-display-hidden/

How to Save Money on Your Next POP Display American poet Robert Frost once wrote: The afternoon knows what the morning never suspected. Frost was suggesting that while it is often impossible to know what lies ahead, we can know more, have greater certainty, and plan better with the benefit of hindsight and experience. That is true in life and also with custom POP [ 952 more words ] https://blog.richltd.com/when-it-comes-to-custom-pop-displ/

Today we wrap up our blog series on POP counter displays, a series in which we have been focusing on examples of counter displays that share 3 attributes- simplicity, practicality, and affordability. We are always extremely mindful of the fact that any POP display has to make economic sense. A display is an investment, not a cost. It needs to generate a positive and attractive return on [ 788 more words ] https://blog.richltd.com/simple-practical-and-affordable-p/

POP counter displays can be effective for merchandising products that are typically sold as impulse items, but they can also help to sell destination items. Irrespective of the type of product being sold, having an attractive point-of-purchase display that captures shopper attention is key to maximizing sales. Welcome to Part II of our blog series on counter displays. Our focus for the series is to [ 851 more words ] https://blog.richltd.com/simple-practical-and-affordable-p/

POP counter displays can be a great way to introduce or build your brand. Counter space is often more difficult to get in a retail store simply because there is less of it. However, counter displays offer a number of advantages over floor displays, namely: Counter displays are generally more affordable because they use less materials. Because they are smaller, they cost less to ship. [ 642 more words ] https://blog.richltd.com/simple-practical-and-affordable-p/

There are a lot of factors that contribute to the success of a retail display program. First and foremost, the economics have to work. That is, the display must generate an attractive return on investment since, after all, a POP display is an investment that should generate a positive return. But beyond economics, a successful display must be visually attractive. It must capture the attention of [ 1,503 more word ] https://blog.richltd.com/do-this-one-thing-to-ensure-the-s/