Radd Interactive, Inc.

Due to the versatility and reach, Amazon Display Ads are one of the best places to advertise your products online. Sponsored Display Ads show an ad for one of your Amazon products to consumers as they browse Amazon and other websites, targeting people who previously viewed similar products, use similar search terms, and many other metrics. Follow this guide to learn what you need to know about Amazon Sponsored Display Ads, how it works, and how to get it started for your business. https://raddinteractive.com/amazon-sponsored-display-ads-f/

From finding queries that drive traffic for specific pages to showing if your site has been hacked, Google Search Console helps you monitor, maintain, and optimize your website's organic search presence. Follow this user-friendly guide to set up Search Console today! https://raddinteractive.com/how-to-set-up-google-search-co/

Amazon has become such an essential retail marketplace making it impossible for businesses to ignore. Amazon BSR (Best Sellers Rank) is the metric that helps companies understand how their products perform on the platform. Taking advantage of this tool is critical to online success and long-term revenue growth. Learn more about Amazon BSR and how you can use it to increase sales and CTR. https://raddinteractive.com/what-is-amazons-bsr-what-does-/

In today's world of internet first business and eCommerce, email marketing offers tons of opportunities to grow traffic, target high-value audiences, boost revenue, and many more. Learn more about the benefits of email marketing - why it's one of the biggest ROI driving strategies and how your business can take advantage of it! https://raddinteractive.com/the-benefits-of-email-marketin/

Google recently released the "Product Reviews" algorithm update, which has some significant implications for a particular type of content. The new update addresses the specific world of online product reviews. The motivation behind the update is for search engines to make sure they're showing the best, most accurate, and high quality content to help users navigate through eCommerce decisions. Read more about Google's product reviews update, what it means for SEO, and how it c...an affect your business! https://raddinteractive.com/what-is-googles-product-review/

Thank you to everyone who came out to walk or run the 5k for #RaddGivesBack with us! We had a blast being able to raise awareness for food insecurity and everything Feeding San Diego is doing for our community. Plus, getting to see your coworkers during this time is extra special. Happy walking, and enjoy your Halloween weekends! #sandiegomarketingagency #raddlife #coworkerlove

Google can now understand relevant subtopics, and then populate the SERP with results that try to cover these topics and more. One example from Google is for an "exercise equipment" search, where the SERP can then show results for subtopics like: -"cheap home exercise," ... -"home exercise equipment for small spaces, " -"high-quality," "portable exercise equipment," and other modifiers. This means that the importance of searcher intent is growing, & your content should include useful, quality information that answers a question, or fills a need. https://raddinteractive.com/the-google-subtopics-algorithm/

It’s important for small-and-medium-sized enterprises to face SEO or PPC differently. Especially now, enterprises might be stuck with a lower budget or fewer resources for campaign management. Compare the strategies discussed here with the article we wrote on SMB marketing earlier this year!... https://raddinteractive.com/sme-digital-marketing-with-seo/

Today's #FridayFacts is special because we're discussing the new Google #Analytics 4 on our blog. Learn what this means for you as a marketer and or a business owner. Some highlights: "the new Analytics can fill out data for website traffic and user behavior without relying on having hits come from every page." "its main goal is to shift the way data is shown to focus on users mainly the user journey from first visit to final conversion."... "machine-learning processing in this new Analytics means that it can fill in gaps where businesses aren’t able to understand their complete customer base because of users that opt out of cookie usage and data collection." https://raddinteractive.com/what-is-the-new-google-analyti/

Just like advertising for Google, your business needs strategic planning for Amazon marketplace. With professional help and long term goals, you can increase your visibility on both platforms. https://raddinteractive.com/increase-your-amazon-sales-ran/

You can't spell DuckDuck Goose without DuckDuckGo SEO. So should you utilize #DuckDuckGo SEO marketing? DuckDuckGo sources some of its search results (in part) from Google and Bing. This means that if you’re already doing search optimization for these engines, then DuckDuckGo marketing and SEO might be worthwhile.... https://raddinteractive.com/the-basics-of-duckduckgo-seo-m/

Need more incentive to advertise on Facebook? - It has the highest retail ROAS for any social platform - #Ads can be affordable & specific - Access to one of the largest audiences in the world... - Easy to set up - YOU set your budget - And more... https://raddinteractive.com/16-benefits-of-advertising-on-/

#SEA in digital marketing stands for Search Engine Advertising, and, as the name suggests, has a lot to do with #PPC. The interesting thing about SEA is that these types of PPC strategies show up not just in search engines, but in popular social media platforms as well (ad partner websites, pinterest, etc!). Let's learn together. https://raddinteractive.com/sea-marketing-what-is-it/

Want to increase your sales & visibility online? Here's 20, no-nonsense ways you can do just that. Intro. Push versus pull in digital marketing... 1. Short-term and long-term strategies 2. On-page SEO 3. Search engine PPC 4. Social media advertising 5. Social media organic traffic 6. Blogging and content marketing 7. Intent marketing and keyword research 8. Schema markup 9. Mobile friendliness for search optimization 10. Sitemap submission and indexing 11. Email marketing 12. Creating and optimizing landing pages 13. Backlinks for off-page SEO and referral traffic 14. Paid ads remarketing 15. Guest blogging 16. Open-graph page settings 17. Search engine shopping results 18. Image search optimization 19. User-experience search marketing 20. Page title optimization If you have questions about any of the 20 strategies, give us a shout-out! (each strategy is explored in-depth here): https://raddinteractive.com/20-of-the-best-ways-to-drive-t/

I already have SEO. So why do I need PPC, too? An investment in marketing has always been a balancing act between deciding which services can best promote your brand. PPC is one of the best ways to add an element of control to the mix.... The main difference from SEO with PPC is that you get immediate, consistent results. However, the two are not mutually exclusive. PPC efforts can also boost the success of SEO. Use this guide to learn more about if PPC is right for you. https://raddinteractive.com/why-ppc-marketing-is-important/

Let's say you went on a blind date, and it went super well. Now what? Would you still continue to see this person? ... Maybe, but most of us looking for something a little more long term would like to know more about this person up front. That's why we tend to look to apps, or a long phone call -- these activities tell us more about a person's likes, tastes, and expectations. Wouldn't you like the same level of trust for your business relationships? You hire an SEO agency, and things are looking great. But what if you had an #SEO roadmap that set some expectations for the long-term? That sounds like starting off on the right foot to us. Take a look at our guide to see how setting up site structure, optimizable content, and site improvements ahead of time can make any SEO relationship better. https://raddinteractive.com/seo-before-a-website-launch-ou/

Did you know that, on average, it takes about 5-7 impressions for someone to remember your brand? What do you hope they remember? Let's look at #branding from an SEO and #contentmarketing perspective together.... https://raddinteractive.com/using-content-marketing-to-inc/

Does your company have common interests between #SaaS and #SEO? Even if you are just somewhat interested in digital marketing, this guide is a great place to start. Start #Learning with us!... https://raddinteractive.com/seo-for-saas-companies-advance/