Pro Media

Quite likely, CTV platforms will dominate not just the world of ad inserted into streamed content on TVs, but ads inserted into all TV content.

Interesting strategies on presidential ads on Facebook.

65% of U.S. consumers are actively seeking ad-supported, free streaming services, while 35% are not. We can help you reach this growing audience with brand-safe Connected TV campaigns.

News consumption is up 100% on many media outlets, including local TV news. If you have a business still serving customers, we can help you take advantage of this additional exposure opportunity. People generally watch local TV news "live," not skipping through commercials. Rates are very negotiable because many advertisers have canceled schedules. We are media buying and broadcast media production experts. Contact me to find out how you can benefit. #traditionalmedia #tvadvertising

People are glued to their TV - great benefit to local TV news advertisers with campaigns on the air now.

TV viewership is likely to increase across the board -- from networks to streaming services to YouTube -- as people stay home due to the Coronavirus pandemic. Sports TV will be down but news likely will be up.

Interesting chart on Advertising revenue changes and projections. TV, radio and outdoor fairly even, with print bearing most of the decline. Internet advertising is a great boon to local businesses, which can pinpoint coverage of ads and track results. However, research shows digital advertising performs better when combined with offline media. #outdooradvertising #advertisingagency #onlineadvertising #digitaladvertising #advertising

NBC campaign reminds streaming viewers on Peacock just where the programs first started - on air!

Magnificent use of outdoor advertising!

Consumer trust in what influencers have to say sits at just 4% according to UM, and advertising has a trust level of 37%. But if you are diving in to influencer marketing, here are 4 valuable tips.

OTT (Smart TV) viewing continues to rise. Comscore’s definition of OTT: Any Internet-based video content streamed on a device that can connect to a TV or via functionality within the TV itself, i.e., smart TVs. It can include programming from subscription video-on-demand (VOD) services, ad-supported services, free VOD, and transactional VOD such as iTunes.)

There's good and bad to ads on social media. Even though 75% of consumers think there are too many ads on social media, 70% will click on ads and purchase products.

Paid campaigns allow you to cherry-pick your best content, including the most popular or highest converting, and then keep them in front of new visitors 24/7. Then, you can turn these content pieces into evergreen, retargeting ad campaigns that will constantly nurture people at each stage of your funnel.

Proud to have NV5 (#4 on this list) as a Pro Media client, providing media planning and buying for public sector clients like the City of Chula Vista. Great team at NV5 - love working with them.