Playbook Media

Expanding product lines is vital to any growing business. For Chobani, people can only buy so much Greek yogurt. But be smart about the new products you launch. For newer brands, new products must be complimentary to your existing lines. In Chobani's case, they want to own your fridge so coffee creamer is a logical PLE. Imperfect Foods wants to be the one shop stop for home essentials. Grove Collaborative expands it's eco-friendly mission with creating its own line. . . . .... . #marketingdigital #business #advertisingagency #marketingstrategy #contentmarketing #marketingagency #onlinemarketing #branding #facebookadvertising #facebookmarketing #socialmediastrategy #digitalmarketing #imperfectfoods #socialmediaagency #instagrammarketing #facebook #socialmediamarketing #digitalmarketingexpert #chobani #socialmedia #advertising #marketingtips #digitaladvertising #onlineadvertising #entrepreneur #grovecollaborative #marketing #digitalmarketingagency See more

Valentine's Day is associated with love and romance, but a look at these ads makes us wonder what is romantic and lovely about them? . . .... . . #marketing #mcdonalds #love #bigmac #socialmedia #love #branding #romance #bronxzoo #food #holiday #valentinesdaygiftideas #hooters #wings #holidays #valentines #socialmediamanagement See more

Two brands taking current events and social media holidays to another level. What are you doing to capitalize on these moments? . . .... . . #marketing #dunkindonuts #love #dunkindonuts #socialmedia #kraftbox #branding #kraftmacncheese #doughnuts #food #holiday #valentinesdaygiftideas #macandcheese #donut #holidays #valentines #socialmediamanagement See more

Reusing and repurposing ads is something we do for our clients. We call this creative hacking, a new iteration of an effective ad. Oatly did this exact thing buy reusing an ad that featured it's CEO singing in a field and was run only in Sweden in 2014 and immediately banned. Making it's U.S. debut during the Super Bowl, 7 years later, it looked out of place with the extremely high-budget commercials that also aired. But it got people talking about the brand and commercial. I...t grabbed attention, so did that make it an effective piece of marketing? . . . . . #superbowlparty #advertising #advertisingagency #superbowl #superbowlchamps #superbowlcommercials #marketing #superbowlsunday #socialmediamarketing #marketingagency #branding #oatly #superbowllv #oatmilk #dairyfree #facebookadvertising #vegetarian #veganfood #oatlymilk #digitaladvertising #plantbased

Papa John’s launches a new Epic Stuffed Crust and asks fans to show off their #EpicStuffs. The winner of the best stuff wins this epically stuffed chair for the ultimate sports watching experience. Super Bowl is tomorrow and Papa John's uses this event to build awareness on social media. How many Super Bowl watchers will now order Papa John's pizza after watching this?

New 2021 Super Bowl ads are out! The use of humor, nostalgia, inspiration and celebrity are all techniques used to boost brand awareness and loyalty. Can’t wait to see how these brands cut down these ads for social. Which one is your favorite? https://hubs.li/H0G3sP_0 https://hubs.li/H0G3sMv0 https://hubs.li/H0G3sX60... https://hubs.li/H0G3sPf0 https://hubs.li/H0G3sPg0 See more