Ozone

The best or worst day of the year for internet shenanigans? Check out the Buzzfeed definitive guide to #AprilFools internet pranks http://bzfd.it/1mxsZ8q

Is Google+ a dark horse in the social media game? Forrester reports it’s neck-and-neck with Twitter http://bit.ly/1jRHbM2

Will listeners talk back to their NPR apps? NPR jumps on the tech train with voice recognition-enabled ads http://bit.ly/1gIgvdC

Gmail tests Pinterest-style grids and could change the email marketing game http://mklnd.com/1iBeBeg

25 things you might not know about the Internet on its 25th birthday. Happy birthday, Internet! http://bit.ly/1kiDA6A

We love Lupita Nyong'o as much as the next guy, but was the real winner of the Oscars Twitter? Ellen tweeted a front row selfie that literally broke Twitter http://on.mash.to/1hDbCC4

All hail Helvetica: Mike Parker, the godfather of Helvetica, one of the most ubiquitous typefaces ever, died last weekend. http://cnn.it/1lpBZP3

Separating the wheat from the chaff or bullying #marketers out of the inbox? What do you think of Gmail's new unsubscribe button? http://bzfd.it/1fuxniy

Cheers to Hub Strategy for their feature in this week’s Adweek print edition. We love seeing local shops getting some love from the big guns, and good old Presidio Bowl providing a gloriously retro backdrop. Congrats!

From flying BBQ food trucks to near-field communication-enabled watches and rings, SXSW is open season for marketers to strut their stuff. Courtesy of Adweek http://bit.ly/1mDuXrD

Feline headliners under attack thanks to Facebook Paper, delivering "more substantive articles and fewer cat videos http://nyti.ms/1atwhru

Joe Buck and Troy Aikman may have the game commentary covered, but check out Ozone's sizing up of the ads with the most yardage from last weekend’s Big Game http://goo.gl/PqMxMd

Esurance delivers a clever (and quite lucrative, for some lucky viewer) spin on Super Bowl ad extravagance, and brings brand voice Jon Krasinski out from behind the curtain http://bit.ly/1k5bNZy