Online Advantages

Honoring our nation's heroes on Memorial Day... Have a great weekend everyone!

Google call history report begins to show data in Google My Business Several months after showing a "preview call history" feature, Google is now showing some data in this report.

Google announces additional travel advisory notices in search and updates to its trip planning tools The user-oriented feature updates will help Google maintain an edge over competitors in the online travel sector.

Our next Google workshop is: Thursday April 8th 2021 1pm-2pm Workshop topic: Get Your Local Business on Google Search and Maps - FREE Virtual event/webinar Hosted by: Online Advantages Thursday, April 8th 2021 1:00 PM-2:00 PM... Sign up here, Limited spots available..... https://community.grow.google//a0r1E0000/workshop-20210408 In this session we’ll show you how to: Create or claim your Business Profile on Google Manage your business info across Google Search and Maps Use Google My Business to connect with potential customers Create a free website using the info from your Business Profile Also - there will be a 45 minute period open to general internet marketing questions that Digital Marketing Expert Matt Maglodi will be available to address and answer. Google partner hosting this event: Matt Maglodi of Online Advantages LLC [email protected] 704-235-1635 https://onlineadvantages.net See you then!

Happy Easter from all of us at Online Advantages!

Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief...

Fun Fact: In 1978, President Carter oversaw the installation of new computer technologies in the West Wing. This included a Hewlett-Packard HP 3000, as well as a whopping 8 x 10 x 3 feet water-cooled IBM laser printer. What’s more, Carter also acquired a Xerox Alto desktop computer for the Oval Office.

Question of the week: If my ORM is poor, how long do I have to correct it? When an online reputation crisis begins, it needs to be dealt with immediately before it has a chance to get out of hand. Sometimes rectifying an ORM problem is as simple as reaching out to the complaining party and offering to correct the problem. In other cases, especially where ORM has been mismanaged or ignored for an extended period, a complete overhaul of your online reputation might be necessar...y to retool your image and give you a chance to win back your existing and possible client base. Contact us for more information on how Online Advantages can help your business! https://onlineadvantages.net #BestSEOCompanyUSA #OnlineAdvantagesNetLLC #ORMMarketing See more

Here at Online Advantages we have developed an approach to shaping digital strategies for our clients that result in defining prioritized, cost-effective solutions that deliver a measurable Return on Investment (ROI). Digital Consultancy aims to define a tight, digital strategy that focuses on driving your key commercial goals. Raising your profile, boosting revenue, increasing efficiency, reducing cost, training your staff and communicating better with your customers are only a few of the business priorities vital to any company’s success. In order to avoid spending extra money for little return, you need a complex yet effective strategy and Online Advantages can help you do that! Contact us today... https://onlineadvantages.net/services-digital-consultancy/

Google Search launches updated mobile design and interface With a new, modern experience, Google says the redesign is easier to read and use.

At Online Advantages we are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We tailor a bespoke content marketing strategy for each of our clients. We provide content that will convince web users to click through to your website for special offers, to purchase your products or contact you about your services, because our experienced copywriters know exact...ly how to make words sell. For more information on how we can help your company succeed contact us today! https://onlineadvantages.net/contact-us/

Google tests local ads in Maps auto-suggest results A local ads shows up as you start typing....

What is Conversion Rate Optimization? Conversion Rate Optimization (CRO) supports site performance by improving the ratio of site visitors converted into actual customers. CRO also assists in increasing sales, Click-through rates and other undefined goals without having to increase the amount of traffic coming to your website. CRO improves nearly every other aspect of digital marketing by increasing the value of your website to each visitor. The continuous change is due to pe...rmanent improvements within your CRO and it lasts long after testing is complete. This way, even if you decided to build a whole new website four years from today, you would still retain and be able to use the results from all tests that were run now. The information would still be a knowledge bank of optimal practices useful for your next venture. For more information on CRO please visit us: https://onlineadvantages.net/services-conversion-rate-opti/

Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10 The social media marketing week in review: A round up of news and announcements you may have missed.

Google testing new ‘call history’ feature for Google My Business The missed call log will remain available to businesses for 45 days...

Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more.

YouTube Live Streaming For Your Business YouTube is frequently overlooked as a marketing channel, especially by small businesses. However, a well-conceived and -executed video really is worth a thousand words, and these days, video marketing is a great way to get your message in front of a lot of at-home workers and people who, for whatever reason, cannot leave their homes. Better still, you can download the raw video clip from YouTube and reuse it on your Facebook business p...age, giving you a huge reach advantage and broader access to customers than ever before. As businesses struggle to remain viable in an increasingly uncertain global economy, using every tool at your disposal to stay one step ahead of your competition becomes more crucial than ever before. If you’re not sure how these things work or need more information, Online Advantages is here to help with information and SEO services and tools designed specifically to benefit your business. By using these tools wisely, you can help make sure that when the all-clear is given and the dust settles, customers are beating a path to your door instead of your competitors.

Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year....

Happy Friday from Penny at Online Advantages!

Confused by Facebook’s Limited Data Use for CCPA? You’re not alone How to respect user choice and still market in California effectively.

Happy Labor Day from all of us at Online Advantages. We hope you have a happy and safe holiday weekend!

Google Merchant Promotions will be approved faster this holiday, Google says Google also announced pre-holiday updates for Local campaigns...

Strategic Use of Images in Search Engine Optimization... When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s) Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for the term Las Vegas hotel. Suppose that you also want to include an enticin...g marketing message such as Book now and save 20%!. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency. In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

E-commerce explodes: 45% growth in Q2 While many retailers flounder, some omnichannel merchants are killing it online.