Nimbus Marketing

Live web page optimization with Conversion Rate Optimization Master, Flint McGlaughlin 10.15.21 @ 11 am PST- submit your pages for a chance at a live review with specific recommendations on how to increase your conversions. Send your webpages to [email protected] for a chance to get live optimization advice both what works and what can be improved from Flint McGlaughlin and the attendees of Customer First Marketing: 3 ways to align your web page objective with your customer's mental model Join us Wednesday December 15th at 11 am PST for this not-to-be-missed event. https://bit.ly/LiveStreamS3

Get a chance to have your web page optimized in Real Time by "The Oracle of Conversion Rate Optimization - Dr. Flint McGlaughlin of MECLABS. Additionally, Flint will be introducing his brand new, free CRO Course to the world for the first time! Everybody's welcome, even if you don't submit a page to be optimized. Please join MECLABS and Conversion Rate Optimization Junkies Facebook Group for:... Join us for Live optimization with Flint McGlaughlin - Thursday, October 21st, 1 pm EDT - 10 am PDT https://bit.ly/LiveOpWithFlint Any of you who need help with your web pages, please submit your page URL so he can optimize it in real time with the group. Pages will be selected at random and Flint will optimize as many pages as time permits. Please send your page here: https://bit.ly/liveopinfo

Spectacular Development Confirmed: The live optimization event with Flint McGlaughlin for members of this group has been confirmed. Get a chance to have your page optimized in Real Time by "The Oracle of CRO". And Flint will be introducing his brand new, free CRO Course to the world for the first time! Everybody's welcome, even if you don't submit a page to be optimized. Please join MECLABS and Conversion Rate Optimization Junkies Facebook Group for: Live optimization with Fl...int McGlaughlin - Thursday, October 21st, 1 pm EDT - 10 am PDT https://bit.ly/LiveOpWithFlint Flint would like any of you who need help with your web pages to submit your page URL so he can optimize it in real time with the group. Pages are selected at random and Flint will optimize as many pages as time permits. Please send your page here: https://bit.ly/liveopinfo

Have you ever wanted to subscribe to a newsletter but had trouble? It seems to me that if you want to get every possible subscriber to your newsletter/email list, you should include a subscribe link right next to the unsubscribe link. That way if somebody forwards the newsletter to you, which is what happened in my case, they can easily subscribe. I saw this on the Burning Man newsletter and wondered why I hadn't seen any other organization do this.

Rage clicking: Rage clicks are repeated clicks/taps in a specific area of a webpage in a short amount of time that does not result in any change on the page. This repeated clicking could signal that the user is frustrated or an element in your site may be broken! https://clarity.microsoft.com/.../rage-clicks-user-behavior/

**CTA button text test results: **Why do you think "Get Started Now" won this test?

CRO Quick Win: You should almost never write long paragraphs of copy. The general rule of thumb is to only write 3 - 5 sentences per paragraph before breaking the text up with bullet points, numbered lists, quotes or one-liners. This is especially true at the beginning of sales copy. Nobody wants to be inundated with a "book" when they first start to read.

https://local.google.com/place

**Brilliance is brevity: **One of the most difficult things to do is write a powerful message with as few words as possible. My mentor, a retired television commercial producer, taught me the value of "wordsmithing". He showed me how to critically analyze and remove all extraneous words until the remaining copy was as succinct and powerful as possible. That's how you create a powerful message. The fewer the words, the more power each word packs. More importantly, the more likely the words are to be read. Its one of the greatest challenges in all of marketing. I absolutely love this: "The mathematician and philosopher Blaise Pascal is often credited for sending a long letter stating he simply didn't have time to write a short one." - Building a Storybrand https://local.google.com/place

Point First, Point Middle, Point Last (something I learned from Flint McGlaughlin) When writing copy to improve conversions, you usually want to make your point first. This seems logical right? Who wants to read 5 paragraphs or listen to a long-winded speech before somebody finally gets to their point. The interesting thing is that this applies in micro form as well. Take a look at this product description from an actual client: Our products are great choices because (our com...pany) has been around for over 50 years and they all come with a lifetime warranty. Notice something fishy? They are making the most important point last. The description would be more customer-centric, read better, and contribute to higher conversions like this: Get a lifetime warranty on all products backed by over 50 years of quality manufacturing experience at (our company). Besides the obviously higher converting "Get" leading the statement, the order in which the content is structure is way more optimized. This is easily one of the most common problems I see on websites and all sales copy. There is no care put into the order of the content. The way you frame information and the order its in matters, and it matters A LOT. People's attention spans are thin. Tell them what's in it for them first. Think about this the next time you write an meta description. I see poorly optimized meta descriptions making their point last all of the time. Its almost like a global pandemic. https://local.google.com/place

Unlike SEO, when optimizing for conversions, we're not optimizing for algorithms, we're optimizing for humans. Humans are flawed, irrational and emotional. And its emotions that drive purchase decisions. People make purchases based on emotions and justify those purchases with logic. Optimizing for emotions is a powerful way to increase conversions. https://local.google.com/place

Instead of making BIG proclamations to the visitors of your website, give them something snackably conceivable to consider. Be smart about the things you claim and present them in a way that visitors can make inferences and form their own conclusions. These conclusions are everything to many service providers. They’re critically important because conclusions precede decisions. If your prospects form a negative conclusion about your offering, either consciously or subconscious...ly, you’re going to create doubt and anxiety and conversions will suffer. Bad: Our plumbers are the best plumbers in the world. Why? It's a massive claim. It's too big of a leap to believe. It’s merely HYPE and there is no way to prove or disprove. Even if they were hired, and did an outstanding job, there would be no way to prove they’re the best in the world. Furthermore: What’s the assumption? It's likely to be I don’t believe you, and that leads to reduced trust. Reduced trust leads to reduced conversions. Good: Our plumbers are always on time, they’re clean, they’re fast, and they’ll never charge you if they don’t fix your problem. Why? These are small claims that are entirely possible and believable. They’re bite-sized facts research can relatively prove or disprove by researching reviews or by personal experience. Furthermore: What’s the assumption? It’s likely to be The plumbers are outstanding, considerate and honest. And this builds trust. And higher trust equates to increased conversions. Don’t tell people what they should think, tell them something that makes them think, and gets them to form a conclusion. Note: This differs from making prospects think too much for obvious answers or things that should be simple. Don’t make people think too much about things that should be obvious. P.S. Any coders out there, please don't laugh at my basic coding attempt. https://local.google.com/place

Does your agency make the mistake of having the good intentions of outlining your technical process on your home page, but forget that very few people are going to understand what seems so basic to you? When you do this, you make your website visitors feel dumb. And people don't remember what you say, they remember how you make them feel. If you make your website visitors feel dumb, they're probably not going to convert. https://local.google.com/place

Punctuation and Grammar Get it perfect, or lose trust in your customers. It only takes one misspelled word or improperly punctuated sentence to scare astute readers away. I know plenty of people, including me, that cringe the moment they see a grammar-school error. With the conversion rate process so precarious, you can't afford to make simple mistakes when free useful tools like www.typosaur.us are available.

Get "The Psychology of Design" Cheat Sheet by clicking on the link below. This is a great resource on cognitive biases and more on how psychology affects conversions. Great CRO professionals should have all of these memorized. My least favorite is "confirmation bias". https://cdn.growth.design//04/Cheatsheet-Bias-Cheatsheet.p (Courtesy of growth.design) https://local.google.com/place

One of the simplest CRO hacks. Remember, a technique like this only works if there's nothing else on the page that is red.

If you have not worked on creating value propositions before, here is some sound advice from the experts at Marketing Experiments: Define the value proposition as an answer Essentially, your value proposition is the answer to a single question in the mind of every visitor that lands on your website: If I am your ideal prospect, why should I buy from you rather than your competitors? ... Your answer to this question is at the heart of all your online marketing campaigns. However, marketers often let intuition alone dictate this key piece of their marketing efforts. A value proposition is not something that you dictate; it is something that you discover. No matter how intuitive your marketing senses, or how many other teammates agree with you, a value proposition cannot be solely a declaration from Marketing. It must be formed based on analysis of customer actions and feedback, and then tested. https://nimbusmarketinggroup.com/

Which headline performed best and what is your guess as to how much of a conversion lift it delivered? (bonus question: why did it perform better?) 1. Mayor Menino declares flu health emergency in Boston 2. Health emergency declared in Boston after hundreds fall ill... #2 resulted in a 46% increase in conversions. The concept is called "Point First". And the point is the health emergency, not the mayor. It's actually really common to see advertisements were the point is made last, and many people don't read it to the end. General speaking, it's best to make your most powerful selling point first.

The average conversion rate for all business websites combined is approximately 2%. That means 98% of visitors leave before making contact. The best companies are getting 5%, 10% or even higher conversion rates. They are doing this by making their website more about their customers, and less about their own companies.

The top 5 CRO tips 1.Always start any kind of marketing, especially a website, with a hypothesis. Simply put, that means what makes the business unique, where are they going to be positioned? Are they the least expensive? Fastest? The most personalized service? The highest end product? Whatever it is, the entire form of marketing, needs to resonate with this hypothesis. You don't go jumping around every section on the website, for example, with different messages. All element...s center around the hypothesis. This is easily the most profound, deepest, and most damaging mistake that marketing companies and website designers make. They try to be all things to all people instead of just targeting a specific sector of their Market. 2. Create great headlines. The purpose of a headline is to get people's attention. Without their attention, all other marketing efforts are wasted. Creating good headlines is perhaps the most important part of every marketers job. 3. Create fully-formed value propositions. A fully-formed value proposition is a fantastic, attention-getting headline, a sub-headline that builds upon the interest that the headline got, and amazing, powerful, unique and attractive offer, and a powerful and clear call-to-action. 4. Be clear with your language. Don't use vague copy. Be very specific in what you were offering. So instead of saying we're going to get you top rankings, you would say, we're going to get you number one rankings on Google in 6 months or less, for example. 5. Avoid proclamations. People don't come to websites for proclamations they come for education and information in the form of a presentation of value.

The goal of great conversion rate optimization, and of all marketing, is to produce a stimulus in the brain of the consumer with prompts them to take action.

Hey people, here is a list of 11 top split testing tools. https://www.alexbirkett.com/best-ab-testing-tools

Don't say "Welcome" on your website. Just don't do it. Its so "GeoCities Home Page Circa 1995 - Welcome to my Home Page". Instead, say something that actually has meaning for your prospects. Present value everywhere you can. Eliminate filler words and get to the point. What's the point? Time, Money and Hassle.

21.5% increase in conversions by eliminating unimportant words and increasing the focus on customer service. Isn't it crazy that such little changes can make such significant improvements in conversions? https://www.marketingsherpa.com/.../ecommerce-10-mini...

CRO hack for GMB: Make sure your GMB thumbnail on the SERP page is a good one. Below is an example of the thumbnail I'm talking about. I had a client who had a terrible picture showing on their GMB in the SERPs (the example below is not my client). So I deleted it from their GMB profile and the one that popped up in its place was way better. Google seems to prefer the "outside" pictures on a GMB and seems to always pick the first one. By having a great thumbnail, you may increase click throughs and conversions. It'd be interesting to play with these pictures too. You could do a text overlay Headline, coupon, or CTA to get people to click through.

You might thing that this topic is unrelated to CRO, but it is. Having an ADA compliant website increases conversions. Not to mention that if a company gets sued and ends up failing, they're not going to be doing much converting. I wrote an article about it if any of you are interested in the TL:DR and quick fix guide. https://nimbusmarketinggroup.com/ada-compliance-for.../

I thought this was interesting data about GMB conversion factors from a recent survey. Why are so few businesses seeding their own Q & A section? I'm betting this will gain in popularity and importance over time. https://searchengineland.com/google-my-business-and...

Most savvy SEO pros know that sentiment words like "Best" & "Top" are SEO ranking factors. But they are also overused and hurt conversions. Because any entity can claim to be the best, and so many do, consumers mistrust companies that use them haphazardly. If a company was voted "The Best", and the source is cited, that is marketing gold. But when a company claims to be the best, and doesn't reference it, it comes across as dishonest. In the CRO world, this is called "an unsubstantiated claim" and it is proven to hurt conversions. So choose your sentiment wording wisely. #CRO #conversionrateoptimization

Does your website or your client's website have a clear eye path? Or are there multiple columns with no logical path for the eyes to follow? This is an important consideration if you're looking to engage visitors and convert them into potential customers.

Should website headlines have punctuation? Or Not? Lose 20 Pounds in 30 Days or Lose 20 pounds in 30 days. Newspapers and Magazines never have periods, but you'll often see question marks, exclamation points, colons and semicolons. Or do you think this is completely irrelevant and doesn't matter?

What's better, showing total reviews with a numerical value and a visual representation of average rating using stars or just the average rating represented by the number of stars and a digit with one decimal place? Why both, of course https://goodui.org/.../bol-replicates-airbnbs-experiment.../