Nativo Platform

[Podcast] How to Optimize Creative Storytelling Heidi Browning, CMO of the National Hockey League (NHL), talks industry insights and how COVID-19 turbocharged the league's creative revolution. Listen here: https://bit.ly/3h6pGKG #advertising #digitalmarketing #branding #contentmarketing

Not all publishers have an army of data scientists and technical specialists to develop and deploy their own proprietary first-party audience segments, but that doesn’t mean there aren’t other opportunities. The often overlooked strategy to consider is demand path optimization (DPO). Nativo’s Eddie Lee outlines a few reasons why DPO is an optimal solution for publishers like Chegg and other Nativo Enterprise Ad Platform customers: https://bit.ly/3odp07L

In a world of consumer choice, brands will need to nurture these relationships with non-interruptive and relevant content. In her AiThority article, Nativo’s Sarah Dale details the new value exchange of digital advertising and explains why branded content that is informative, compelling, and entertaining will help advertising regain its place in the exchange: https://bit.ly/3fcXrHp

[Podcast] How to Optimize Creative Storytelling Andy Wiedlin and Heidi Browning (CMO of NHL) discuss the way the NHL is creating genuine, digital interactions with fans due to COVID-19. Listen here: https://bit.ly/3uBkvWX

4 Examples of World-Class Brand Advertising [Listen] Andrew Strickman shares three decade's insight into the art and science of branded content. Listen here: https://bit.ly/2QUU2EN #advertising #digitalmarketing #branding #contentmarketing

The Nativo Enterprise Ad Platform features an improved campaign management hub, streamlined creative workflows and more. See what’s new: https://bit.ly/3gPRums

Last week Nativo VP of global client innovation, Michael Riley, moderated a panel with USAA, Intel and Ford on the Future of Sports Marketing. Catch it on demand now: https://bit.ly/3jGFgf9 #sportsmarketing #marketing #advertising

All of your Ad Tech questions, answered - and in one place. Introducing Nativo’s new YouTube channel, featuring our Natively Speaking series, webinars and more: https://bit.ly/3cse81X

Nativo VP of Platform Operations Casey Wuestefeld discusses his biggest dos + donts of native advertising with our client, ddm marketing + communications. Read on the ddm blog: https://bit.ly/3j4HDbz

We're thrilled to announce that Nativo officially won a Silver Native Advertising Award in the category of Native Advertising Platform/Network of the Year! Learn why the Nativo Self-Service Platform and our work with ddm marketing + communications is in a league of its own: https://bit.ly/3pqLG4e

By streamlining the content approval process, Nativo was able to quickly distribute time-sensitive Hewlett Packard Enterprise content across premium publications on the open web. Learn why our work together won a 2020 Content Marketing Award for Best Content Distribution Strategy on Content Marketing Institute: https://bit.ly/2LWS8Bz

If 2020 taught us anything, it's that there's only one certainty: uncertainty. Learn how to prepare for the unexpected from Lauren Castro, director of platform operations at Nativo, in MarTech Cube: https://bit.ly/39jlPp8