Mogo Interactive

WE'RE HIRING! Come join our team of innovative, collaborative and fun digital marketing experts. Visit our site for the newest job openings! https://mogointeractive.com/careers/

Join us in welcoming the newest team members to our MogoSME Village! We're so lucky to have you!

Today we celebrate Women! We're so proud that Mogo's Senior Leadership includes a majority of female voices. Happy International Women's Day!

Read our latest blog for everything you need to know about Apple’s iOS 14 policy updates and its impact to Facebook Advertising. Click the link below to read up! https://mogointeractive.com/apple-ios-14-update-and-impact/

HAPPY BLACK HISTORY MONTH. We ARE committed to unifying ALL voices within the Learfield IMG College family. Celebrating diversity AND a collective commitment to inclusivity, TOGETHER we will build our teams, cultivate leaders and establish a company that recognizes individual uniqueness as the forefront of innovation. https://www.learfield.com//learfield-img-college-statemen/

"We now need to ask: What did a campaign do for people, for humanity?" - Our audiences are now demanding human responses from brands. According to CEO of Digitas, Jodi Robinson, the three human metrics that should be taken into account are: Inclusivity, Experience, and Authenticity. Read more here: https://bit.ly/3mvexTH

Are you rocking your college colors today? Come join our Mogo friends and family and help us celebrate #CollegeColorsDay with our partner and sister agency CLC! #WithU https://www.collegecolorsday.com/

Google shares 5 changes that must be made to address race and equity. Including embracing the advantages, inhabiting the audiences world, active collaboration, augmenting data with empathy and adding accountability https://bit.ly/2DmsOQY

Today we celebrate #womensequalityday. We are so honored to have a company led by and powered by strong women. We are committed to empowering the women in our organization. "Here's to strong women. May we know them, may we be them, may we raise them."

A study done by Deloitte has found mobile page speed has a positive effect on metrics such as conversion rates, average order values, etc. Google has compiled a few tips to ensure your mobile page is optimized: 1. Understand your site speed with tools like Test My Site 2. Establish a strategy to improve site speed that also includes KPIs to work towards 3. Don't just stop at site speed - the User Experience is equally as important to ensure a smooth consumer experience... https://bit.ly/32QrjVt See more

Now, more than ever, it's clear that having a digital-focused mindset allows brands to respond quickly to ever-changing trends. It's also crucial in building long-term strategies. Google encourages these three tips for a digital-first formula: 1. Stay agile to be relevant in the moment 2. Value relationships over sales 3. Get comfortable with change and how new strategies may replace the old https://bit.ly/3fTObHk

As many companies continue revising policies to protect consumer information, Google has announced further limitations of DV360 reporting capabilities, including the ability to report on audiences by geography effective now. We recommend using alternative platforms such as Google Analytics as a directional tool for your audiences’ geographic data. https://bit.ly/30oPx6G

65% of people believe brands should commit to making society better. Google proposes three mantras to follow as we look forward into the future and continue navigating the unknown: Be visible, be relevant and be disruptive. Learn more about their strategies and beliefs here: https://bit.ly/2NsvJch

It’s OK if your numbers are down that won’t come as a surprise. What will be a surprise is your process... to monitor how well content marketing has been delivering... Metrics are used as a baseline to see how successful a company has been, but now is a good time to rethink that measurement strategy. Start by reviewing metrics a few weeks before COVID-19 impacted your organization to build a baseline. Consider switching to a week-over-week analysis to track any consumer behavior changes. This may unlock some new opportunities and help you decide which efforts to focus on. https://bit.ly/2M1H6HB

84% of U.S. consumers say that how brands act during the current market is important to their loyalty moving forward. -Benenson Strategy Group, 2020 Google has found 5 search trends that brands can use to be supportive of their consumers during these times. The best advice is to help your consumer adjust to their new routines. Find out how: https://bit.ly/2Xc9f5f

Mark Cuban, popular investor and entrepreneur, sat down with Salesforce to discuss advice he has for small businesses. Here are our takeaways: 1. Ask your team what they think. 2. Now is the time to connect, not sell. 3. Gain inspirations from connecting with others and finding ways to help. https://sforce.co/3ejS7js

Check out Google’s take on the 5 principles guiding their digital marketing teams right now. https://bit.ly/2zBspIz Companies must maintain a consumer-first mentality to be a leader and grow their relationship with their partners, especially during challenging times and we can’t agree more.

Our hearts break with the ever-present systemic injustice occurring in our world today. We believe that #blacklivesmatter. We resist racism. We are dedicated to being a part of the solution and we support all those fighting for change. In our blog, you’ll find resources for education, donations, and petitions that you can engage in. https://bit.ly/2AQsqbU

#BlackLivesMatter For far too long, it has been time to stand up and speak out against racism and the structures that support it in our society. The events of the past couple of weeks are just the most recent examples of the systemic oppression of the black community that has been foundational to the creation of our America, and everyone (including the Corporations that keep our economy’s gears turning) is responsible for participating in the revolutions that will enact change. James Baldwin once said that not everything that is faced can be changed, but nothing can be changed until it is faced. At Mogo Interactive, we are facing racism and oppression head-on. We believe that black lives matter. We resist racism. We are dedicated to being a part of the solution and we support all those fighting for change.

Google is committing $800M for organizations impacted by COVID-19 ($340M of it is dedicated to Google Ads credit for small/medium-sized businesses!) shorturl.at/hwAB9 Here's three things you need to know:... 1. Small and medium-sized businesses who have spent with a Google Ads account in 10 out of 12 months of 2019, and in January and/or February of this year are eligible 2. The credit is for future Google Ads spend applicable across specific Google Ads platforms (Search, Display and YouTube). It won't be applicable to past/current ad spend or invoices. 3. The credit amount will vary based on past Google Ads spend, the country and currency where the business and Google Ads account is set up. The credit must be used by 31st Dec 2020, after this the ad credit expires and any unused portion will be removed.