MobSoc Media

Clear Channel Canada makes its case...

Coca-Cola's new Christmas campaign in the U.K. includes "bow bottles"1.75-liter containers with a label that transforms into a bow.

Procter & Gamble, the biggest advertiser in the world, is moving the bulk of its North American media buying and planning business to Omnicom from Publicis Groupe, in a sweeping change that underscores the broader upheaval in the ad industry.

Here’s a taxonomy...

A simple guide for nonprofits using YouTube to spread their message.

Mobile devices have become the go-to platform for consuming digital media. In June, mobile accounted for two out of every three minutes spent consuming digital media in the US.

Britain was the country that turned Christmas into an advertising showcase. But this year, a Spanish ad from Leo Burnett Madrid might just beat anything the U.K. turns out.

Sephora’s new in-store retail model puts a real-life spin on makeup tutorial videos, which have grown massively popular on YouTube.

Meet the "Artisanal Hipster Pilgrim." Yes, really.

After Coca-Cola, and most recently Dove and the Indian government, automaker Toyota is the latest brand looking to get in on the emoji craze on Twitter.

Hyatt is one of the first brands to start using Facebook Messenger to help guests with their customer service needs.

If someone asked you to rattle off the big buzzwords in media, it's a pretty good bet mobile, native ads and programmatic would be somewhere near the top of your list.