Mindgruve

According to this article from Social Media Today, there are currently 36 social audio apps available. Consolidation is inevitable, but brands shouldn't overlook the opportunities for #customerengagement and #storytelling that the space will continue to offer. https://bit.ly/39LPwza

Do you love interior design? So do we. Hughes Marino took a tour of our historic headquarters and gave kudos for our eclectic tastes. https://bit.ly/3vaAzOR

Apple recently unveiled its App Tracking Transparency feature, which will allow users to control whether their #data is shared for ad-targeting purposes on an app-by-app level. This article from TechCrunch has even more details, offering a clearer picture of what this means moving forward. https://tcrn.ch/3gyj5bl

Endemic partners rarely come up these days when fleshing out a strategic media plan. This article takes a look at the trend and outlines a number of reasons why some brands should rethink their approach. https://bit.ly/3vcrHJC #EndemicAdvertising

The social media giant is making headlines again, this time for launching #Hotline into public beta testing. Many are describing the web-based application "as a mashup of Instagram Live and Clubhouse." Check out this article from TechCrunch for more information. https://tcrn.ch/2PcfLrd

Apple’s iOS 14 policy update started rolling out globally in January 2021. What impact will it have on consumer privacy? What will change with regard to Facebook and Instagram advertising? How can brands prepare? Get the answers. https://bit.ly/30tqT5a #iOS14

Beyond YouTube, Instagram and other mainstream social media platforms, podcasts may be a wise addition to your #InfluencerMarketingStrategy. Check out this article from Ad Age for more information. https://bit.ly/3wHBdp9

We’re on the lookout for A players to fill a variety of positions across our creative, design, project management, technology, client service, media and analytics departments. Check out our job descriptions and apply here: https://mindgruve.com/careers #SanDiegoJobs #Hiring

Mindgruve is hiring! We're looking for interns to join our team of A players across media, social, paid search and more. Think you’ve got what it takes? Send your resume to [email protected]. #MarketingJobs #SanDiegoJobs

The pandemic forced retailers to adapt or close their doors. The most successful were quick to focus on customer interaction, evolving their delivery services, product lineups and more. According to this article from Ad Age, four of those trends are here to stay. #retailtrends https://bit.ly/3tDcIHw

Social Media Today reporting on the search giant's recent announcement that it's adding a new video experiments element in #GoogleAds. The update will enable brands to test and compare different approaches to refine their #VideoMarketing approach. https://bit.ly/3fTBcIN

Be sure to check out this timely report from Search Engine Journal, covering Microsoft Advertising's rollout of some notable new features. Among others, they include API support for Google Import, Customer Match and countdown customizers in responsive search ads. https://bit.ly/3en7skY

Google is rolling out a redesigned version of its #MobileSearchResults. The edge-to-edge design is more modern, removing excess visual clutter and making it easier for users to find what they're looking for. See for yourself with an analysis by Search Engine Journal. https://bit.ly/3sWeDao

With Apple's imminent changes to the IDFA and Google's phasing out of third-party cookies on Chrome by early 2022, marketers are preparing for major changes to digital advertising and #programmatic buying. Get the full breakdown from eMarketer. https://bit.ly/39Mna8m

LinkedIn has unveiled on-demand video courses that aim to teach advertisers how to use its ad tools. Among other topics, the courses include an introduction to LinkedIn Ads, how to leverage their targeting capabilities and the available analytics features. Check out Search Engine Land for more information. #LinkedInMarketing https://bit.ly/39Mmhg2

We’re on the lookout for A players to fill a variety of positions across our project management, technology, client service and media departments. Do you have what it takes? Check out the job descriptions and apply. #MarketingJobs https://mindgruve.com/careers

How did the events of 2020 impact the payment methods, channels and transaction types that consumers and businesses use to transfer money? What are three key trends to watch in the year to come? Get the answers to these questions and more in this timely article from eMarketer. #PaymentTrends https://bit.ly/2MtTUtW

Marketing executives from Uber Eats, TikTok, Bank of America and others shared a virtual stage at #CES2021 to discuss the short- and long-term effects of the pandemic. Read what they believe is next for the industry. https://bit.ly/35KUjyx

Our Media Director, Haley Feazell, spoke at Sprout Social Agency Month this week in a social strategy jam session discussing centering social in marketing strategy and leveraging data to drive results. Check it out! #socialmedia #AgencyLife https://bit.ly/3jo51iq

Mindgruve lands on Adweek’s Fastest Growing list, reporting an 81% growth rate. The 2020 honorees come from around the world, span nearly every imaginable category and clearly demonstrate why brands rely on their expertise and resourcefulness to ensure success. Read more about it. #AdWeek #fastesgrowingcompany https://bit.ly/31zwJ5M

With retail closures, tighter budgets and shifts in #consumerbehavior, the fast-approaching #holidayseason will be unlike any other in recent past. According to this article from Adweek, the most successful brands will be willing to pivot, flex their creative muscles and empathize with customers. #creativeadvertising https://bit.ly/3cP1SXm

Video is by far the most engaging content on social platforms, Twitter included. In fact, research suggests that Tweets with video see 10x more #engagement than those without and #PromotedTweets with video save more than 50% on cost-per-engagement. Check out Social Media Today for the full story. https://bit.ly/354VMR3

The pandemic has reestablished the unparalleled importance of #brandbuilding and #relationshipbuilding while the economic downturn has deepened the need for sales-oriented #influencermarketing. This article discusses how the industry is evolving at a rapid rate and how marketers must respond. https://bit.ly/30mYGxm

How is COVID-19 changing #consumerbehavior? It's the question that's been weighing on the minds of marketers for months. CMO.com addresses the hot-button issue, quoting research from McKinsey. While most of the typical discretionary spending categories like travel and apparel are down, others like home entertainment are up. As one partner at McKinsey stated, [Consumers] are using new products and services that they haven't before. https://adobe.ly/3cPmSxg

Critical news from Google. Its search terms report will only include those that were searched by a significant number of users. According to the article from Search Engine Land, significant was not clearly defined in the announcement. Further, Google said the reason for the change is to maintain "standards of privacy and strengthen... protections around user data. #searchtermsreport #paidsearch #adspend https://bit.ly/3lamqwF

The popular social platform, which reports more than 400 million visits a month, has introduced a revised system to improve the relevance of recommendations and listings. Ultimately, this has resulted in significant improvements in #engagement. Social Media Today examines the changes more closely and what they might mean in terms of #marketingROI. https://bit.ly/2DFeRh9

Companies that embrace #designthinking for customer experience innovation are garnering positive engagement. In short, they're developing more unique and creative solutions to people’s needs. CMO.com shares five impressive case studies. #consumerbehavior https://adobe.ly/2YAwQMU

It's understandable that you might be considering cutting costs on #advertising, #searchengineoptimization and other tactics that don't bring immediate relief. But as case study after case study has shown, it can be difficult to be heard again tomorrow if you go silent today. Check out this article from business.com on how SEO can help mitigate the impact of the current pandemic on your business. https://bit.ly/2YCbsqQ

The power of predictive analytics, natural language processing and computer vision is immense. Especially as it relates to #marketing. Companies can leverage AI to better understand their customers and drive ROI, but have barely scratched the surface. Check out this interview between CMO.com and a research director with IDC to read about the current state of the technology, how it can best be applied and what's to come. #FutureOfAI https://adobe.ly/3hsFzZ4

For better or worse, social media platforms are now widely considered a source of news updates. This trend is shining a bright light on digital literacy and the importance of educating people on what to look out for when consuming content online. Check out this article from Social Media Today for details. #socialnews #factchecking https://bit.ly/3g8aJnN

What makes a marketing agency special? This article from Ad Age has dubbed it a "superpower." The one thing it does especially well that its competitors simply can't. The trick is discovering it. #marketingsecrets #marketingagency https://bit.ly/2EnxOpc

If generating new leads is a struggle, you're not alone. According to one survey, 63% of business owners agree. Check out this article from business.com, which outlines how developing blog content can help you overcome this common issue. https://bit.ly/3guBcLF