Midesign & Marketing Consultancy

Happy Mother's Day xo

Never a dull moment LEAP Yoga :)

MiDesign on behalf of The Placerville CO OP is delighted to have just been awarded an international creative MUSE award for its new logo and corporate identity. A little about the thinking that went behind it .... located in the heart of the town of Placeville, an early gold mining settlement formerly known as Hangtown and Old Dry Diggins. Once known for its notorious reputation for vigilante justice carried out by hangings. Old Dry Diggins was a gold mining camp on Hangtow...n Creek established in 1848. The store rebranding brief was simple, to redesign the 2011 existing corporate identity properly portraying core values of local, freshness and accessibility while enticing larger membership and visitor traffic! The challenge was to design a friendly inviting logo configuration that differentiated itself from the competing big box supermarkets and convey the freshness, farm to fork, local essence of the CO OP as a primary fresh produce outlet within the local community. This in a distinctive, artisanal way, in an inviting, local, almost 'welcome home feeling' for its members and client base. The integrating of the unglamorous and often overlooked beet, within the heart of the logo was to highlight the importance of freshness and local nature as the core value and very essence of not only the store produce but of the CO OP as a whole. A little like the town of Placerville itself, not necessarily glamorous, but distinctive, unpretentious, good & honest. The beet also provided a distinctive symbol to allow maximum flexibility, but integrated within the very fabric of the configuration, so as to ensure consistency, with the tag line further reinforcing messaging. Color selection and typeface usage have been chosen to further champion this philosophy, creating an air of provincial freshness, but with a tinge of individuality accurately reflecting the culture of the store. The logo was launched but a few months ago and we are currently in the process of rolling out the entire corporate identity, starting with in-store promotional material, following onto digital, signage and store make over ....... We are delighted to have won the award and bring a little recognition for Placerville and our local community. #placervillefoodcoop #museaward #buylocal #midesignandmarketing #placerville

Happy Easter! www.midesign.org #easter #branding #marketing #design

My Person of the Year, heartfelt thoughts and thanks go to the healthcare workers and support staff currently battling COVID-19. With patient deaths rising to u...nprecedented levels and little or no sign of abatement, they desperately need our help. Help that we can easily give by simply wearing a mask, hand washing, distancing and avoiding unnecessary groups. Yes vaccines are coming, but we need to effectively navigate and survive the present if we all want us and our loved ones to have a future. www.ruthhaskinsmd.com #obgyn #ruthhaskinsmd #ladydocfolsom

The Holiday season is here!

These are first production labels designed for Shayan sanitizers. We are now working on website and marketing.

Happy Thanksgiving, best wishes for a wonderful day. www.midesign.org

With COVID-19 exploding Leap Yoga & Wellness is taking amazing steps to keep it's Yogis safe. With such a dynamic situation, it is a challenge to keep their marketing and web aligned with current events. Changes in opening, classes, virtual offerings, meditation workshops, outside yoga ........ it is always a pleasure to work with such a resourceful and proactive business always striving to ensure their schedule is the best that it can be, regardless of the situation. www.leapyoga.net

Congrats to the Gallery for winning Style Magazine's Readers Choice award! I am delighted to permanently exhibit my art at the Gold Country Artist's Gallery in Placerville. www.artbyippaso.com