MarketerHire

Calling all #ecommerce operators and marketers! Our Director of Marketing, Tracey Wallace, goes live with ShipBob CMO Casey Armstrong and BigCommerce general manager of shipping Matt Crawford tomorrow, Wednesday, April 14, at 1 PM CT. Along with leading our #marketing team here at MarketerHire, Tracey founded Doris Sleep, an American-made #DTC business that creates luxury pillows from landfill waste.... In tomorrow's episode of Shipbob's Operator Series, Tracey explains how she transformed a third-generation family business into an eco-friendly direct-to-consumer brand. Register today to save your seat (it's free!): https://operators.shipbob.com/marketerhire/ See ya there!

Hire people who know their domain. That's how Miki Agrawal says employees get into their "zones of genius." 1. Leave ego behind admit what you don't know. 2. Let go of anything outside your "zone of genius." 3. Hire egoless experts to fill in the gaps.... Knowing what you don't know -- and trusting other to fill in the gaps -- will change the trajectory of your business for the better. It allows you to work smarter, not harder. And, as Agrawal says, it often comes with time. Tune into Nik "The #DTC guy" Sharma's Live tomorrow at 2 PM EST for more marketing ops insights. Link to register is in the comments.

We are going LIVE today at 2 PM EST with Miki Agrawal, founder of TUSHY and Thinx! She'll be talking about how she builds teams and disrupts industries. You'll even get a chance to ask questions! Register before it's too late: https://live.marketerhire.com/sessions/miki-agrawal

Amanda Goetz knows a thing or two about community marketing. From hopping as the VP of marketing at The Knot to the founder’s seat at CBD startup House Of Wise, we chatted about her career, microdosing and more.

"I’ve seen marketers lose money that they never earned back on digital advertising campaigns by forgetting to treat profitability like the important metric it is." Maurice Rahmey, co-founder of Disruptive Digital Check out this step-by-step guide to know what you don't know about your ad spend.