Lockedown Design & SEO

Be careful about using a plethora of tags for blog posts and products. They DO NOT function as "keywords", telling Google what you want to rank for. They almost always create new archive pages of pages with those tags. These can be "thin content". Too many of these pages in the Google index, and Google may see your site as having lots of thin pages. https://www.youtube.com/watch?v=8zYXfdHKK40

If you're trying to optimize your web page for Search Engine snippets or other special features, Databox put together a comprehensive roundup here: https://databox.com/serp-features

If you never makes improvements to a page, it's rankings can drop. Rankings aren't permanent, and your competitors are all trying to rank too. https://www.youtube.com/watch?v=5gVT-J6RYhw

Why do Google rankings fluctuate? And how do you explain this to clients? Some thoughts here: https://www.youtube.com/watch?v=AhdE0Px3XTA

If you're looking to improve your Page Speed Insights score, every bit helps. One notice you may have seen is about "non-composited animations". Any animation or transition (excluding CSS properties opacity and transform) cause the browser to go back through the process of laying out the page before rendering. We look at how to get around this. https://www.youtube.com/watch?v=YZQbFyqnUHg

Recognize if a piece of content is top-of-funnel or bottom-of-funnel and plan accordingly for SEO. https://www.youtube.com/watch?v=Zvf8TKTGjrQ

Great write up in Startup Info about leveraging SEO during COVID. https://startup.info/john-locke-lockedown-design-seo

Sometimes it's necessary to spend - invest - in SEO in certain ways if competitors that are beating you are doing certain things that require money. https://www.youtube.com/watch?v=gVJodSwTUxU

We discuss this week’s best WordPress & internet news stories. We also have a great panel of WordPress community and marketing internet junkies. This Week Show...'s Sponsors Kinsta: https://kinsta.com/ GroundHogg: https://www.groundhogg.io/ #1 - WordPress 5.6 Release Team Pulls the Plug on Block-Based Widgets https://wptavern.com/wordpress-5-6-release-team-pulls-the-p #2 - Justice Department Sues Google For Search Anticompetitive Business Practices https://www.mediapost.com//justice-department-sues-google- # 3 - Stripe Acquires Paystack for $200M+ https://wptavern.com/stripe-acquires-paystack-for-200m #4 - Biggest Y Combinator Failed Startups https://www.failory.com/blog/y-combinator-failures #5 - The Grumpy Designer’s WordPress Plugin Pet Peeves https://speckyboy.com/the-grumpy-designers-wordpress-plugi/ #6 - Welcome PushEngage to the WPBeginner Family of Products https://www.wpbeginner.com//welcome-pushengage-to-the-wpb/

Going back to content and re-assessing, editing and improving sometimes means trying to focus on a different keyword. Sometimes it works! #seo https://www.youtube.com/watch?v=Xl867Lz4xI0

If you have seen Google organic traffic dropoff, it's less likely to be a sitewide fix than individual pages. Look at each page's traffic, last 6 months vs previous six. Work on the pages that lost traffic. https://www.youtube.com/watch?v=-glasOKjYfI

The Google Index will be mobile-only as of March 2021. https://www.youtube.com/watch?v=x0oGBflcffw For those who don't know, the index is the set of pages that appear in the search results.

When there's a discrepancy in numbers with Google Analytics and Search Console, which set of numbers should you trust? https://www.youtube.com/watch?v=vL7I5rHnw8Y

Large or publicly held companies usually have a Knowledge Panel that is not the Google My Business KP. The GMB still exists, but Google figures more people want the investor information. https://www.youtube.com/watch?v=x909vLq-rvM

Yelp has a new Consumer Alert for businesses that have been in the news for Racist Behavior. These are confirmed, and a link to a credible news story is included. https://www.youtube.com/watch?v=ELNLHOrUEhQ #yelp #racism

Add, Don't Subtract from High Ranking Pages in a Website Redesign https://www.youtube.com/watch?v=U08ZjzA_w40

If you're wondering how to find the Largest Contentful Paint (LCP) element in a web page, we show you how. https://www.youtube.com/watch?v=31f7iUpH9lA

Google pushes updates to their ranking algorithm several times per day. If you see minor fluctuations, that's why. It's not just the quarterly updates. https://www.youtube.com/watch?v=jgNxr43RQSc

If you have two or more articles that cover the same topic and one far outranks the others, what should you do with the others? Delete? 301 Redirect? Leverage for internal links? Here's my 2 cents. https://www.youtube.com/watch?v=hUjbWKms1Lc