Local Motion Marketing

COVID-19 has not only disrupted our lives and businesses, but also national holidays like #MothersDay. During this pandemic it is important to recognize how to modify your business to adapt to these disruptions and take advantage of marketing opportunities. Lowe's has taken the opportunity to partner with Uber and local small business growers to celebrate mothers in long-term care and senior living facilities and remind them that they are appreciated and not forgotten. This creativity in a time of chaos will not only benefit the moms and increase brand loyalty but is also supporting local nurseries, growers and, Uber drivers who have taken a hit in this current business climate. https://www.facebook.com/lowes/videos/236612994299987/

Here are great examples of how 30 brands are giving back during COVID-19 through donations and/or including relief contributions with purchases. For example, MAC is donating $10 million to support vulnerable communities. And Boll & Branch sheets is giving 10% off of all purchases with a special promo code. Those proceeds are then used to fund supplies for emergency medical workers. Take note from these brands to see how your company can incorporate sales and giving back to the community at the same time! https://www.fastcompany.com//shop-these-32-brands-to-suppo

With most of the world currently inside, brands turn to virtual marketing campaigns to educate and inspire change for Earth Day. #EarthDay2020 https://adage.com//earth-day-campaigns-go-virtual-/2251291

Be sure to checkout this article from MarketingWeek that discusses what consumers want to hear from their local businesses and why going completely dark right now can hurt your brand in the future. https://www.marketingweek.com/brands-advertising-coronavir/

There are small things we can all do that can support local businesses during this difficult time. Check out this great article to see what you can do! Small things can have a big impact! https://www.myasbn.com//how-to-support-your-local-small-b/ #GoLocal #SupportLocal