Leadfiniti

Is your business missing the "Wow Factor"? Lack of one could end up killing your business. Take Sears for example.... The delivery guys were great. But Sears really failed to wow me in terms of customer experience during the fridge delivery today. Sears *could* have gone above and beyond. They *could* have had a "WOW" process in place. Sadly, they chose not to implement one. What do I mean? Check this out... The fridge has an ice-maker. But when the fridge was purchased locally, the salesman failed to mention that the ice-maker supply line was not included. I even asked if ice-maker hookup was included with the extra delivery fee. He said YES. Never mentioned the "batteries that weren't included". But he sure was eager to sell me on the service contract (focusing on the things that matter to the company, but not on the things that matter to the customer)! So when I asked the delivery guys if they were hooking up the ice-maker, they looked at the paperwork and said, "It doesn't say that here. Did you buy the hookup kit?" Well, uh, no. "The salesman told me it would be hooked up," I replied. "Sorry, we don't have an extra kit with us," the delivery guy said. This is what I mean by the "Wow Factor". Sears could have had extra kits on the truck in preparation for experiences like this. Did they? No. Would installing the kit for no extra charge have "Wowed" me? You bet. Would that have shaved just a bit off their front end profit? You bet. But would that "Wow Factor" have contributed to the long term value that Sears could have extracted from me over the next 30 or 40 years? You bet. The miniscule price of the kit and install pales in comparison to the massive long term value Sears could have gotten from me over the next 30 years. But they decided to play it cheap and be unprepared to wow the customer. And that's just the first issue. The handles didn't get put on the way I wanted them, and some of the shelf tape, padding, and surface film wasn't removed completely. As a result, I probably won't go back. And this is why Sears is going out of business. They don't have a "Wow Factor". If your business doesn't have a "Wow Factor", it could end up in the circular file of retail stores like Sears. Don't be like Sears. Get your "Wow Factor" in place and implement it ASAP. ALWAYS under-promise and over-deliver -- not the other way around! Your long term bottom line will thank you for it.

You have to admit... it catches your attention and makes you stop and think. ;)

A law firm should know better. Don't be cheap like these guys. License your images.

Things just got tougher for REAs and LOs. But not impossible. This is why Messenger Bots and landing page surveys are going to be even more critical components in lead gen campaigns for these verticals. https://marketingland.com/facebook-removes-age-gender-and-z

Thanks to Sierra Commons, Robert X Trent and Harry Jupiter for setting me up!

It's bad enough that local small businesses are targeting audiences well outside their service area. But when a public agency does it using tax dollars, there's really no excuse for it. Target wisely folks! #facebookads

Most business owners who say they're using Facebook Ads are really just Boosting Posts. But it's important to know the difference between a "Boosted Post" and a Facebook Ad. Boosted Posts don't allow you to: Choose different ad placements Use specific ad objectives... Maintain creative control Use advance targeting capabilities Have any questions? Don't hesitate to reach out . Just click the 'Send Message' button at the top! https://www.facebook.com/business/help/317083072148603

BUSINESS OWNERS... What could you do with 30 extra leads and customer opportunities each and every month? Would you...... Hire more staff? Expand your service area? Grow your vehicle fleet? Dominate your market? Invest in better equipment? Retain your best employees? Take your family on an extended luxury vacation each year? How would you like to be able to directly advertise to hundreds of the top 25% income households within 25 miles of your business for just $5-10 per day? Are you frustrated with the slow, tedious and unpredictable lead flow of AdWords, SEO and search engine marketing? Are you tired of paying from print advertising that doesn't generate enough leads and that you can't measure the ROI on? Are you burned out on attending & staffing conferences and events that don't deliver a consistent monthly flow of new customers throughout the year? Would you like a fully-trackable and measurable lead generation system that brings a constant flow of high-quality leads to you month in and month out on auto-pilot? What if you could deliver attractive, eye-catching offers to ideal prospects *before* they're even aware they need a service exactly like yours? If you're serious about growing your business, Facebook Ads are THE #1 WAY to QUICKLY reach your IDEAL target audience in your service area. Build your brand. Increase awareness of your company, offers & services. Command local mind share as the "go-to" expert. Generate more qualified leads. Scale up your business. Track and measure your advertising ROI Get past customers coming back for more. Build your reviews and social proof. Would this make a significant difference for your business? Ready to start generating more leads and sales for your business? Book a FREE 30-minute Strategy Call to find out how Facebook Ads can grow your business and if they’re right for you. Schedule your call now at https://leadfiniti.com/strategy-call

Want to grow your business with Facebook Ads? Find out how with a FREE 30-minute Strategy Call. Click here to book now https://leadfiniti.com/strategy-call

Blinded by Messenger? Dark Mode may help, but it's not available everywhere... yet. https://www.androidpolice.com//facebook-messenger-is-test/

Thought chatbots were just a fad? A new report by Grand View Research says chatbot growth is on tap to reach $1.25B in by 2025. The bigger question for business owners is: will your competitors start leveraging the power of chatbots before you do?... https://www.grandviewresearch.com/industry-a/chatbot-market