Launch Source SEO

Have a brick-and-mortar? Local marketing strategies can be more effective (and cheaper!) Here's what you need to know.

'Imagine a world where you could sell a product to a consumer who’s looking to buy exactly what you sell. 'Instead of spending money on expensive advertising campaigns, marketers would simply find who needs what they have to sell, and they would sell it to them. 'Unfortunately, such a world doesn’t exist. But there’s a marketing technique that has allowed marketers to create better targeted, more effective messages that are very likely to resonate with prospects and customers.'

What does managing an editorial calendar entail? Often, the same components as managing a large projectyou'll need to think about timelines, budgets, contracts, and briefs. Here's a list of the top tools used by Quietly.

A key rule of content marketing is don't talk about yourself, so how do you go about writing an About Us page? Find out in this article.

11 Podcast Setups to Improve Your Content Marketing - Vincent Orleck https://buff.ly/2n90FUJ

"When I first began digital marketing years ago, perhaps I was one of the 'rare lucky' ones, or at least when it comes to most companies & businesses. I came from the world where my marketing funnel went from Top of Funnel (TOFU), Middle of Funnel (MOFU), to Bottom of Funnel (BOFU). At which point if the potential lead was considered a true lead, at the 'BOFU' they were passed on to the dedicated sales person. Otherwise, as a marketer, it was my job to continue to nurture and work with them through the process to make them become a 'BOFU' worthy lead. Keep Reading: https://buff.ly/2AapyVl

Having a fancy website isn't enough to drive your business. Learn how to be successful using your SEO and search traffic to drive more conversions.

'Small businesses have two marketing options to choose from: inbound or outbound. Here we examine which marketing strategy works best for small businesses.' https://buff.ly/2BluCny

Do you curate content, as well as create it? Here's how sharing other peoples' content can grow your own following:

Perhaps you’ve heard the phrase, put your best foot forward. Building cornerstone content is putting your best article forward... Aside from impressing site visitors, cornerstone content can also play a highly effective role in SEO. Learn more here >>> https://buff.ly/2B4QIK3

A well-organized and resourceful business blog will help your business attract more customers. Extend your knowledge of business blogging with five practical strategies. https://buff.ly/2B4tyU4

The new ways established brands do battle with startups. Tales from a veteran marketer via Adweek:

TNW (The Next Web) says that speed is a defining factor for mobile happiness and impacts more than just conversion. Optimizing for page speed even if you change nothing else will immediately have an impact on your customer’s happiness level, explains Sadan. Faster speed means higher engagement and a better user experience and that will mean everything to your bottom line. ... Stay up-to-date with this marketing metric. Read the full article here https://buff.ly/2AlxJyH