Kruse Control Inc

88% of consumers say online reviews play a part in deciding which local businesses to choose and visit. And 83% of consumers say that customer reviews must be recent and relevant in order to care about them. So what does this mean for automotive reputation management? And more importantly, what do car dealerships need to do to manage their online reputation in a sustainable way? https://www.krusecontrolinc.com/ultimate-guide-for-automot/

The Marketing Rule of 7 states that a prospect needs to hear the advertiser’s message at least 7 times before they’ll take action to buy that product or service. Today, without a clearly-defined marketing strategy to map out how you’ll touch that prospect at least 7 times, your odds of success are pretty slim. https://www.krusecontrolinc.com/rule-of-7-how-social-media/

Some savvy salespeople have seized the opportunity to use social media to their advantage. But it’s difficult to know for sure what works. Here are my tips!

In today’s fact based world of non-facts, providing reliable, trustworthy information is the difference between closing the sale or losing it to your competitor. These 8 steps are a roadmap to a great business blog.

"The greatest privilege that comes with free speech is the right to use your voice for those who don’t have one." When you work with Kruse Control, 10% of your purchase goes to help animals in need.

There are many components to a blog that make it successful and with so much content being published daily online, your content must be memorable or people simply won’t engage.

Social media marketing is a delicate balance of well-conceived content, interaction with your intended audience, clear objectives and careful measurement, all of which ultimately produce leads for your business. Check out my post about balancing your own social media!

If I told you there was a simple and cost-effective way to make your business more discoverable both online and in real life, would you like to know about it? Well there is! It’s called Google My Business.

Luckily, there’s a way to continue marketing efforts without being blocked by the people you’re trying to reach. The secret is content.

We live in a connected world and social selling has become aligned with general sales best practices.

Every single person at every dealership is having to adapt to the new reality. Remaining inactive in the face of significant change is a sure path to distress. As margins decline, inventories shrink and markets soften, it’s even more crucial to scrutinize digital dealership performance more closely.

Hey friends, I wrote a free guide on how to shift your social media strategy during the coronavirus. The authorities have mandated social distancing and while it’s required in real life, it’s not required on social media. I know it sounds crazy but opportunities abound. In extraordinary times, social media can do magical things. Grab it here: https://www.krusecontrolinc.com/social-media-strategy-duri/

Every day it seems there’s another threat to business-as-usual. One of the most profound changes for business operations in the last ten years is that nearly every customer now uses digital technology. This shift has influenced consumer behavior and expectations. Taking a hard copy approach to business today can be hazardous to your health. A bold digital strategy can mitigate threats and improve customer experience.