KNOREX

Get insights into your creatives linked to your ad groups by simply embedding your UTM into the URLs of your creatives! Here’s how: https://lnkd.in/gh4vjcEQ

XPO allows you to easily curate, sync, clone, or archive your campaign budgets! Have the freedom to configure your campaign budget cap to the budget that works best for you. Find out how you can set your desired overall campaign budget cap and daily budget cap or clone and archive campaigns with campaign budget configurations here: https://lnkd.in/gvaTp_r4

With a new year approaching, may you be filled with new adventures and good fortunes. Wishing you a happy, healthy new year. #universaladvertising #goxpo #NewYearsEve2022 #newyear2022

Warmest thoughts and best wishes for a wonderful Christmas. May peace, love, prosperity follow you always. Happy Christmas! #universaladvertising #goxpo #merrychristmas

Dynamic ads are banners that automatically adapt to each user. They provide marketers with multiple benefits like superb flexibility when it comes to precision targeting. Explore the unique features of Dynamic Ads and find out how to propel your marketing campaigns further with Dynamic Creative Optimization (DCO): https://lnkd.in/exGQEcN9 #goXPO #Knorex #Adtech #marketingtips #addesign #Adtech #marketingtips #aiforbusiness #personalizedad #dynamicads #creative #marketing

Our goal to make XPO a universal, open ad platform, is made possible through partnering with industry-leading solution providers. In today’s XPO Spotlight, we highlight a unique integration partner of ours and how their sophisticated technology enables XPO to provide you with enhanced offerings! XPO is integrated with LiveRamp identifiers to enable the resolution of identifiers across devices and platforms. This lets marketers obtain a unified omnichannel view in a privacy-co...mpliant manner. Enrich your first-party data with LiveRamp’s ethically-sourced third-party data to have a better understanding of your audience with enhanced audience intelligence and improve your campaign performances! Here’s how to create audiences from LiveRamp Data Marketplace: https://lnkd.in/gn5_ZxyV #goXPO #Knorex #Adtech #marketingtips #targeting #Adtech #marketingtips #aiforbusiness #ethicalai

Contextual targeting is getting increasingly popular as an alternative targeting option that marketers turn to in view of the cookie-pocalypse. Gain insights into how keyword contextual targeting works, unravel misconceptions and myths, and find out 6 important tips all effective marketers use in a contextual keyword-targeted campaign here: https://lnkd.in/gvixCMza

May this year be full of hopes and faith for you. Wishing you blessed times with your family and friends. Wishing you a very Happy Thanksgiving. #universaladvertising #goxpo #thanksgiving2021

XPO Spotlight: KAIROS - ‘What exactly are the benefits?’ Time saved! KAIROS can help to generate the ads in several variations. This frees up time for me to iterate and experiment and allows me to focus on higher-value, strategic work which well, KAIROS is not as advanced in processing just yet! Even so, we digital marketers can always use some help to streamline our duties! #goXPO #Knorex #Adtech #marketingtips #addesign #Adtech #marketingtips #aiforbusiness

XPO Spotlight: KAIROS - ‘Me vs. KAIROS' Our KAIROS AI engine took 1.35 minutes to generate 5 variations while it took me 20 minutes to do it on my own! Here's why I have to first think of how to write a compelling headline and fit it into the 25-word limit, then craft a copy for the sub-header. Then, I had to comb through images to find an appropriate stock photo to use. Thank goodness I only needed to create one ad.... How much time do you usually take to create an ad? How would you have done it differently? Share with us some of your tips here! #goXPO #Knorex #Adtech #marketingtips #addesign #Adtech #marketingtips #aiforbusiness

Join today's expert panel session at 11:30AM (IST/ GMT +5:30) where Abhishek Kumar (KNOREX), Aveekshith Bushan (Aerospike, Inc.) and George Irwin (Amazon Web Services (AWS)) share and discuss on how AI and data analytics can help to transform your advertising and drive efficiency. Register Now - https://bit.ly/30vC7tl

XPO Spotlight: KAIROS - ‘Make an AI Guess’ We created an ad and compared it against KAIROS. Can you guess which ad is generated by our AI engine - KAIROS and which is manually created, A or B? #goXPO #Knorex #Adtech #marketingtips #addesign #aiforbusiness

XPO Spotlight: KAIROS - 'The Digital Brain Behind XPO' We are introducing a brand new series, XPO Spotlight where we will zoom in on XPO’s features and show you how it works! This week, the spotlight is on Knorex KAIROS, the AI brain behind XPO. Did you know besides cross-channel optimization, smart recommendation, pre-bid filtering, KAIROS can now automate native ads designs including headlines, copies, and images? #goXPO #Knorex #Adtech #marketingtips #addesign #aiforbusiness

Ad fatigue occurs when your viewers become too familiar with your ad that they completely ignore them. Even the most successful Facebook campaigns are not immune to this! Beat ad fatigue by setting a frequency cap for your Facebook Ad Groups. Find out how you can set a Frequency Cap in XPO here: https://lnkd.in/ggRbiTF3... #goxpo #KNOREX #advertising #frequencycap #facebookadstips #facebookadvertising #facebookadscampaign #programmatic