InfoScout

We have some exciting news! InfoScout has joined forces with Market Track to form one brand. At Numerator, we are uniquely able to link what people buy to the reasons and influences behind their purchases, combining the power of the InfoScout OmniPanel, and the advertising, promotion, ecommerce pricing and digital shelf messaging that influence the path to purchase. Be sure to like and follow us over at Numerator for future company insights and updates.

It’s been a year since Amazon purchased America’s best-known organic grocer, Whole Foods Market. Take a look at our blog post to understand how last year’s acquisition has changed Whole Foods, its long term shoppers, and Amazon Prime members’ shopping behavior in-store: http://bit.ly/2NUEAoS

At InfoScout, our exciting, impactful client-focused work places us at the forefront of the market research industry. Know someone who would be a great fit? By referring a Sales Director or Account Executive candidate, you will be eligible for an up to $2,500 fee - no strings attached! Follow this link to start: http://bit.ly/2wkggD2

Do you want to have the chance to earn an up to $2,500 fee and help us grow? Refer someone to our InfoScout sales team. We have an easy, less than 1 minute referrer sign-up process which will help you create a unique link to refer candidates. Follow this link to get started: https://lnkd.in/dpBAkHd

CPGs should consider overinvesting in panels that better measure consumers across all today’s consumer channels from traditional bricks and mortar to eCommerce, - Paul Hunter, the Markley Visting Professor at Miami University, former global CIO at dunnhumby and VP at IRI. As America’s largest purchase panel and trusted partner for omnichannel insights, we're thrilled to be spotlighted in his article: https://lnkd.in/g3ZgQvH

Retailers such as Amazon, Aldi, Lidl, Trader Joe's and others are gaining share at a rapid pace, and Private Label products now account for 20% of annual consumer spending. Find out what's really happening with sales in these "blind spot" channels - register here for our webinar, presented with Retail Leader, at 2:00 PM EDT on Tuesday, July 31st: https://bit.ly/2v3o6QL

Over a week after Amazon Prime Day, we took a further look at actual purchase data from real Amazon shoppers to understand how they shopped and what they purchased. Check out our blog post here: https://blog.infoscout.co/amazon-prime-day-2018-recap/

We surveyed 1,000+ shoppers who made a purchase on Amazon in the first 24 hours of Prime Day. Here's what we found: https://lnkd.in/dVp6cTb

Click and Collect is on the rise! 51% of Click and Collect users tried the service for the first time in the past 12 months. http://ow.ly/xLns306DQk7

59% of Amazon Prime members shopped in stores this Black Friday, but that's down 9.2% from Black Friday 2015. Find out why: http://ow.ly/iVqZ306BToE

Why did some 2015 Black Friday shoppers opt out of 2016 Black Friday? And which retailers were most affected by that decision? http://ow.ly/sDiN306zxGE