HessConnect

One of the most beneficial tools LinkedIn rolled out last year was EVENTS. This feature provides members with an easy way to create and join professional Events that interest them, such as meetups, online workshops, seminars, and more... How? Click the HOME icon at the top of your LI homepage, ... From the panel on left, click the ADD icon next to EVENTS In Create event window, follow instructions for each field. Add logo/banner if you like to make a stronger impression of what the event is about.. (If you are selling tickets to your event, LI also allows you to add a link to your paid tickets portal (just be sure to make clear it is a ticketed event/paid.) Click create button and you’re done! Now, you can promote your LinkedIn event to your network... #hessconnect #connectinglawyers #tipseetuesday #lawyersonline #onlinemarketingforlawyers

As we enter Q2, the theme for April is "New Beginnings & New Updates to Leverage Your Business Goals"

Happy Easter, Spring and new fresh beginnings... Anyone hitting a business refresh for Q2?

Quick reminder We're going LIVE here on LinkedIn FEBRUARY 17, 2021, 12 with show Lawyers who Lunch & Launch Head over to my profile - Viveca Hess, J.D. (and click anywhere on the screen to get sound!) TOPIC ?! For today's show I'll discuss one of the TOP reasons lawyers under-utilize their online presence and activity... How do I set it up? What are best practices for setup? or... Where do I even begin? it's easier than you think! Hope to see you here on my LinkedIn profile at 12p PST later today! Remember to ENGAGE ask questions, comments, intros. #linkedinlive #lawyerslunchlaunch #vivecahess #hessconnect #onlinelawyermarketing #onlinelawyerbizdev #yawnworthytotrustworthy

No need for sweat, no need for hustle. Have a plan, be productive. #hessconnect #planproductively #planahead #planfan #sweatless

Quick reminder We're going LIVE here on LinkedIn TODAY 30, 12 with show Lawyers who Lunch & Launch Head over to my profile - Viveca Hess, J.D. (and click anywhere on the screen to get sound!) TOPIC I'll discuss the three main reasons you are not consistently booking clients on LinkedIn, and how to fix this. Hope to see you here on my LinkedIn profile at 12p PST! Remember to ENGAGE ask questions, comments, intros.

#FeelGoodFriday This one continues to remind us how to be "be a good neighbor" and the importance of open and real communications (via his testimony before the Senate Subcommittee on Communications, (anno 1969.) https://loom.ly/9GgIEgI #hessconnect #humanconnections #lawyersconnecting #engagedlawyers #entrepreneuriallawyers #visionarylawyers #yawnworthytotrustworthy

This morning my gadgets spoke to me... #anthropomorphism #justanothermorning

Wishing you a very happy and safe holiday!

It's been a rough year. And, as most, attorneys realized that their online presence matters. This year especially online is often the first touch-point and introduction to who you are, what you offer, and how you serve. If you're still not sure whether your online presence reflects the caliber of your offline, in real life quality - we should talk. I have 3 spots available for a one-one consultation that can include a quick audit, evaluation, and actionable feedback to help ...you step up your online presence. This will get you moving in the right direction for 2021! In the spirit of I am holding 3 spots open and available for a 45 minute consultation at a favorable holiday rate until they're booked or through tomorrow, Tuesday Dec 22, 6pm pst - whichever comes first. So, if you'd like some actionable pointers to step up and stand out online,

Quick reminder We're going LIVE here on LinkedIn FEBRUARY 10, 2021, 12 with show Lawyers who Lunch & Launch Head over to my profile - Viveca Hess, J.D. (and click anywhere on the screen to get sound!) TOPIC - ? For today's show I'll discuss one of the TOP reasons lawyers under-utilize their online presence and activity. the complaint is "lack of time" and the real reason(s)? Something entirely different! ... Hope to see you here on my LinkedIn profile at 12p PST later today! Remember to ENGAGE ask questions, comments, intros. #linkedinlive #lawyerslunchlaunch #vivecahess #hessconnect #onlinelawyermarketing #onlinelawyerbizdev #yawnworthytotrustworthy

We felt that face - it captured the sentiment of this past year. It's been rough, but also shown us so many cases of resilience! We can do hard things, we've got this... #2021finally #happysafeholidays

This past year has proven - we've all got what it takes... #gogous

Going LIVE on LinkedIn TODAY - 16, 12 PST with show Lawyers who Lunch & Launch Head over to my profile - Viveca Hess, J.D. (and click anywhere on the screen to get sound!) GUESTS: Sima Newell & Laurence Methot TOPIC: The keys to uncovering what you uniquely bring when you step into your leadership role as partner, managing partner or founder of a law practice. Having these keys in hand will make it easier to operate as partners, and resonate ...with your prospective clients! Hope to see you on my LinkedIn profile (or Facebook Page - hess.connect) at 12p PST TODAY! Remember to ENGAGE ask questions, comment, intro.

Reminder We're going LIVE here tomorrow - 16, 12 PST with show Lawyers who Lunch & Launch Head over to here to this Facebook Page (and click anywhere on the screen to get sound!) GUESTS: Sima Newell & Laurence Methot Sima Newell & Laurence Methot are the co-founders of à based in Switzerland. They provide executive coaching programmes to support senior leaders stuck in their careers to become impactful executives.... TOPIC: The keys to uncovering what you uniquely bring when you step into your leadership role as partner, managing partner or founder of a law practice. Having these keys in hand will make it easier to operate as partners, and resonate with your prospective clients! Hope to see you here at 12p PST TOMORROW! Remember to ENGAGE ask questions, comment, intro. #FacebookLive #LinkedinLive #SimaNewell #LaurenceMethot #RethinkPerformanceSàrl #LeadershipKeys #StepItUp #StandOut #VivecaHess #HessConnect #onlinemarketingforlawyers #lawyermarketing #lawyerbusinessdevelopment

#TIPSEETUESDAYSEE today's lawyer TIP below... Your law firm's marketing efforts are your opportunity to show potential clients what you have to offer and why you are the best choice. Make sure you are truly connecting with your target audience on more than a surface level. You want your clients to feel seen, recognized and important in a way that allows them to feel trust with your firm. One of the ways to accomplish this connection is through great story telling.... Here are some ways you can incorporate story-telling to create relevant connections... 1. Be bold enough to share why you decided to go to law school, and possibly how this has changed once you went into practice. 2. Share the stories of newly on-boarded partners, associates, and staff. Everyone has a reason for joining your firm team - and everyone brings something unique to the table if you listen closely enough. 3. Are there story themes you can roll out monthly reflecting a unique service, offer, or event your firm enjoys on a regular basis? Share the gratitude you all enjoy from coming together either in service or festivities. See this New York based law firm of #HolmOHara I had the great pleasure of working with for some great creative examples of innovative outreach, in service. #hessconnect #connect #lawyeroutreach #lawyersconneting #lawyerstories #lawyersbuildingtrust

In celebration (and awareness building) a slightly belated #ShopRed #apple #aidsworldday2020

#TIPSEETUESDAYSEE today's lawyer TIP below... Law is rarely associated with entrepreneurs. Lawyers are a cautious bunch focused on precedent, and risk containment. Entrepreneurs are a different breed. But, times have changed and the convergence of the a remarkable acceleration of technological advances and not least a global pandemic have produced a climate conducive to legal entrepreneurs. We find ourselves in a forever changed the buy/sell dynamic of goods and servicesla...w included. ‘More with less’ is the new normal. And, how do we do this? Here are a few ideas for you... 1. Leverage the agile, gig-economy, and enormous opportunities in the artificial intel space. Law is no longer solely about lawyers, so be sure to bring in new styled 'partners' from the marketing, biz dev, and tech industries to position yourself. 2. Client - not lawyers - now determine value, risk tolerance, and expertise. Address these needs using predictive tools, performance metrics, and digitized processes. 3. Incorporate and pay attention to listening tools, rather than using a blow horn to power out your message in a monologue. #hessconnect #legalentrepreneurs #outsidethebox #circumvent #powerpivot #powerpositioning #empoweredclients

An original thinker, brilliant entrepreneur, and kind soul has passed. Too early... RIP Tony Hsieh #entrepreneurextraordinaire #solemaker #soulgiver

From my family to yours, Happy Thanksgiving.

Quick reminder We're going LIVE here on LinkedIn TODAY 25, 12 with show Lawyers who Lunch & Launch Head over to my profile (and click anywhere on the screen to get sound!) TOPIC Hope to see you here on my LinkedIn profile at 12p PST! Remember to ENGAGE ask questions, comments, intros.... #linkedinlive #lawyerslunchlaunch #vivecahess #hessconnect #onlinelawyermarketing #onlinelawyerbizdev #yawnworthytotrustworthy

Under the theme of this month related to LinkedIn Company Pages, today we dive into some basic set up to optimize your Page for visibility and best practices! Join me at 12p PST for the Live stream - and ask questions!

LinkedIn company pages dormant? Not! Come join me today, November 11 at 12p PST as I update on why and what is going on with the re-awakening of LinkedIn Company Pages and why you should be paying attention! #hessconnect #lawyersconnected #lawyermarketing #linkedinlawyers

LinkedIn company pages dormant? Not! Join me today, (from my LinkedIn feed) November 11 at 12p PST as I dive into why and what is going on with the re-awakening of LinkedIn Company Pages and why you should be paying attention! When people want to learn about you, they go to your member profile. When people want to learn about your organization, they go to its LinkedIn Page. #hessconnect #lawyersconnected #lawyermarketing #linkedinlawyers

Deeply rooted people! #finally #icanbreatheagain

#TIPSEETUESDAYSEE today's lawyer TIP below... LinkedIn Stories? You may have heard of Instagram Stories, but this? Is there any point? Here's WHAT it is, and WHY we should consider adding it to our repertoire... WHAT? LinkedIn Stories enable members and organizations to share images and short videos (20 seconds) of their everyday professional moments (that last for just 24 hrs). For now, you can only post a Story from the LinkedIn mobile app. ... WHY? Share spontaneous, in the moment lighter updates, connections - sometimes we just want to enjoy a laugh or lighter minute with our colleagues and move on... IDEAS - Include some professionals tips, share real-time event updates, or share an announcement or welcome to a new firm hire! #hessconnect #linkedinstories #lighermoments #quickupdates #lawyermarketing #lawyersonline #lawyerbiz #linkedinlawyers #linkedinleverage #lawyersonline #lawyermarketing #buildingrelationships

Happy Halloween, and be safe.

Today, we're going to recap each of your LinkedIn profile sections and how to optimize including your Headline + Banner, About, and Feature opportunities! Especially this year, LinkedIn is often your first touchpoint with a potential client. Just as you wouldn't welcome someone to an office with peeling paint, torn carpeting, or broken furniture, you wouldn't welcome someone to your virtual office if it were in disrepair - right? ... Let's make sure you have this virtual office looking professional and reflecting you, how you serve and who you work with so this online touchpoint is a meaningful one! #hessconnect #linkedinlive #lawyerslunchlaunch #lawyersonline #lawyersconnected

#TIPSEETUESDAYSEE today's lawyer TIP below... Why create (and maintain!) a LinkedIn Company Page? It is the equivalent to your website on LinkedIn; you create it on behalf of your company, and it belongs to you (as a business owner and/or marketer). ... Share company news, updates and build a community! Creating a Page also gives your company another opportunity to be discovered by those searching for your products, services, or brand. #hessconnect #linkedincompanypage #community #creatingconnections #bediscoverable #lawyermarketing #lawyersonline #lawyerbiz #linkedinlawyers #linkedinleverage #lawyersonline #lawyermarketing #buildingrelationships

Come join me over at LinkedIn Live "Lawyers Lunch & Launch" in this last of a four part LinkedIn Leveraged Lawyers series where I'll discuss everything LinkedIn Company Pages (now referred to as LinkedIn Pages), and how to setup, optimize and leverage LinkedIn's latest updates + opportunities for Pages! ... Wednesday 12pm PT viewable from my LinkedIn profile or HessConnect Facebook Page ! #hessconnect #lawyerslunchlaunch #linkedinliveshow #linkedinlawyers #linkedinleverage #lawyersonline #lawyermarketing #lawyerbizdev #lawyerrelationships #buildingrelationships

Today, in the third of a four part series this month on optimizing your LinkedIn Profile, I'll be showing you around the "Feature" section immediately below the About section. This is where you have a golden opportunity to really stand out by taking the time and effort to offer a three-dimensional touch point for visitors to start building their trust in you and your authority! Join me TODAY 12p PT from either LinkedIn or Facebook and engage, ask questions - this is ...where you have an opportunity to get immediate answers to your LinkedIn related queries... #hessconnect #connectinglawyers #lawyerbizdev #buildingtrust #buildingclientrelationships #buildingbusiness

Just do it. #vote #now

In your LinkedIn About Section... 1. HOOK, ENTICE someone in the first few visible sentences to read 'more' and get to know you, how you offer services, and why you do what you do. 2. KEYWORDS should be used throughout in a relevant, contextual manner so it flows and gets found in a LinkedIn or Google search. ... 3. CALL TO ACTION so viewers know what the next steps are, and can easily access at least two different ways to connect with you. The About section is all about you to the extent it provides value to the viewer (ie your prospective client.)

#wearitwednesday #bethoughtful

For this month of October, the big topic is your LinkedIn profile and optimizing to speak to the right audience, in the right way. Today, specifically, the show will talk about your about section! Join me to find out why I call this the "Search and Rescue" session! #LawyersLunchLaunch #HessConnect #LawyerMarketing #LawyerEngagement #LawyersOnline #AboutYourAudience #AboutYou #AboutValue #SearchAndRescue

For October, I'm focusing on LinkedIn Leveraged Lawyers! We'll be diving into the various parts of your LinkedIn Profile to optimize it for relevant positioning, connections and engagement with your specific audience. Join me TODAY for this first of a four part LinkedIn Profile Optimization that will set you apart from most other attorneys in a way that reflects your offline, in real life professional self!

Today I'll be continuing on the automation while personalizing theme and specifically what you should be automating - to save you from spending all those billable hours on menial non billable time!

#TIPSEETUESDAYSee today's lawyer tip below... Video is the fastest-growing content on nearly any online platform, with the medium 5x more likely to generate conversations with members and 20x more likely to be re-shared. Given these statistics, a new video feature landed on the platform, in the form of LinkedIn Live. Thanks to LinkedIn Live, members and businesses can now stream live video to their network in real-time.... enabling you to reach and engage with audiences across the world instantly. #hessconnect #creatingconnections #meaningfulconnections #lawyermarketing #lawyersonline #lawyerbizdev

#THESETHREETHINGS Thursday is here and this week, here are three tips on how to create and engage through video. Why? Because this is that additional 3 dimensional touchpoint that will bring you about as close to your audience as these times allow.... What? 5-10 minute videos taken from your smartphone can answer common questions quickly and effectively and are easy to share on not only business profiles, but Facebook or LinkedIn groups and related pages as well. How? T...hink about the common questions asked by your clients, or explore additional topic ideas using Google’s People also ask search results or answerthepublic.com. Finally, don’t worry too much about touching up your videos. Now is not a time when people want to get hit with big professional production styled videos. People just want to connect on a human level without the feeling of advertisement! #hessconnect #threethingsthursday #leveragedlawyer

Reminder We're going LIVE here on LinkedIn TODAY - 23, 12 PST with show Lawyers who Lunch & Launch Head over to my profile - Viveca Hess, J.D. (and click anywhere on the screen to get sound!) TOPIC: + for lawyers and their firms to drive growth! With special guest James Viola ... Today, specifically, we're talking AUTOMATING WITHIN YOUR CRM (Client Relations Management) tool... Hope to see you here on my LinkedIn profile at 12p PST TODAY! Remember to ENGAGE ask questions, comments, intros. #LinkedinLive #JamesViola #FamilyLawAccelerator #VivecaHess #HessConnect #LawyerOnlineBusinessDevelopment #YawnworthyToTrustworthy

#TIPSEETUESDAYSee today's lawyer tip below... Be generous and provide updates that help your colleagues obtain new jobs, client opportunities, or grow their networks. LinkedIn is likely the best social channel to use for this purpose! #hessconnect #creatingconnections #meaningfulconnections #wevegotthis #lawyermarketing #lawyersonline #lawyerbiz

#THESETHREETHINGS Thursday is here so three tips on building new relationships - yes, even during these so-called socially distanced times... Although it may sound strange to consider meeting new people while living through a pandemic, it’s easier than you might expect to expand your network while working from home While sending out cold emails or uninvited LinkedIn messages touting your law practice might not endear you to anyone, ask someone to connect because you have co...mmon interests or you want to learn more about them For your existing client or connection base, simply reach out to ask if they have any questions related to your area of expertise where you might provide a valuable support. Join a LinkedIn Group that is aligned with your service areas and offer support as well as any tips on how you have successfully dealt with adapting to this new normal. More tips on how to better understand your particular audience? Ask me here in the comments! #hessconnect #threethingsthursday #leveragedlawyer

We're going LIVE here on LinkedIn TODAY on topic of: + for lawyers and their firms to drive growth! Today, specifically, we're talking TAGGING CONVENTIONS so you'll understand how to segment your contacts and thereby personalize your messaging...... Hope to see you here on my LinkedIn profile at 12p PST TODAY! Remember to ENGAGE ask questions, comments, intros. #LinkedinLive #FacebookLive #VivecaHess #HessConnect #Automate #Personalize #LawyerOnlineBusinessDevelopment #YawnworthyToTrustworthy

Reminder We're going LIVE here on LinkedIn and Facebook TODAY - 16, 12 PST with show Lawyers who Lunch & Launch Head over to my profile for LinkedIn(Viveca Hess, J.D. ) and business page for Facebook, then click anywhere on the screen to get sound! TOPIC: + for lawyers and their firms to drive growth! ... Today, specifically, we're talking TAGGING CONVENTIONS so you'll understand how to segment and thereby personalize your messaging... Hope to see you here on my LinkedIn profile or Facebook Page at 12p PST TODAY! Remember to ENGAGE ask questions, comments, intros. #LinkedinLive #VivecaHess #HessConnect #LawyerOnlineBusinessDevelopment #YawnworthyToTrustworthy

#TIPSEETUESDAYSee today's lawyer tip below... Offer to make introductions here on LinkedIn! Consider introducing your connections to each other, especially before events such as conferences! There are several great event apps out there, including Eventmobi, Aventri, Attendify, EventXtra, and one of my favorites - Whova. ... #hessconnect #creatingconnections #meaningfulconnections #wevegotthis #lawyermarketing #lawyersonline #lawyerbiz

#THESETHREETHINGS Thursday is here so three tips on setting yourself apart from the other 1.2 million attorneys in the United States. That's right, your clients have a few options. WHY should they choose you? The answer, in part at least, lies in your branding. And, yes, this is (much) more than just a pretty logo... Know this, your overarching brand is the overlap of your firm's reputation in the market with the promise you are offering your clients. ... Know that your brand is your law firm's personality. This includes your unique selling proposition and company values. Know the distinction between visual elements of your brand (such as your logo) which help your law firm brand stand out from your reputation (the proof of what you can do.) There's overlap, but they are distinct. Want to talk more about this distinction and how to build each to offer a streamlined experience for your ideal audience? Reach out for a (no pressure) exchange and let's brainstorm https://bit.ly/2zL4YwD If you want more tips or have questions on how to better understand your particular audience? Ask me here in the comments - or privately in a direct message here on LinkedIn! #hessconnect #threethingsthursday #leveragedlawyer #onlinereflectingoffline #stepup #standout #seaofsamenessnomore

This month the focus is on "Combining Personalization with Automation to Drive a Lawyer's Business Development Success" and specifically, today I'm looking at Email Marketing, 12pm pst! Join me!

#TIPSEETUESDAYSee today's lawyer tip below... While many attorneys have an account on the social network LinkedIn, this profile and all it's potential doesn't generally get anywhere close to optimized! Here's just one easy tip to really expand and grow your network... ... Use the TAG option by typing @___ (insert name of your contact/connection without any space.) Why? This encourages engagement with your posts and comments and draws attention to your post to the tagged connection. The mention or tag will notify your connections that your post or comment might be relevant to them. So, be sure the content is somehow of value to your (valued) connection! #hessconnect #creatingconnections #meaningfulconnections #wevegotthis #lawyermarketing #lawyersonline #lawyerbiz

Reminder We're going LIVE here on LinkedIn TODAY - 2, 12 PST with show Lawyers who Lunch & Launch Head over to my profile - Viveca Hess, J.D. (and click anywhere on the screen to get sound!) TOPIC: + for lawyers and their firms to drive growth! Hope to see you here on my LinkedIn profile at 12p PST TODAY! Remember to ENGAGE ask questions, comments, intros.... #LinkedinLive #VivecaHess #HessConnect #LawyerOnlineBusinessDevelopment #YawnworthyToTrustworthy

Thinking outside the box - creative mindset and marketing for lawyers!

#TIPSEETUESDAYSee today's lawyer tip below... Get creative about your connections! Regardless of quarantine, find ways to stay in touch with existing connections in your network. . . . ... Although large intimate gatherings are prohibited, don’t use the lockdown as an excuse to let relationships dwindle. Use emails, phone calls, and video chats to have one-on-one conversations and small group gatherings. . . . One of my clients was initially uncomfortable with the idea of a virtual coffee and now hosts "silly hat meetings" within their firm, and "virtual coffee meetups" with clients. . . . Reports back from my attorney clients all point to their grateful (and entertained) clients who were happy to be asked, had a lot of fun, and most are well on their way to schedule several more virtual get-togethers, including a video happy hour with a group of old friends from law school. #hessconnect #creatingconnections #meaningfulconnections #wevegotthis #lawyermarketing #lawyersonline #lawyerbiz

#TIPSEETUESDAYSee today's lawyer tip below... Engaging in business development during the pandemic is all about relationship building! . . . ... You’ve heard it said that people do business with those they know, like, and trust. The primary way to do this is by creating and nurturing strong relationships. Reach out to friends, clients, colleagues, and contacts for the sole purpose of checking in, listening to their stories, and wishing them well. . . . Don't be too concerned about the business development "prize" for now and just connect. Reaching out to others with care and authenticity is appropriate no matter the circumstances and will deepen and strengthen your relationships. Good for business, and more importantly, good for the soul! #hessconnect #creatingconnections #meaningfulconnections #lawyermarketing #lawyersonline #lawyerbiz

#THESETHREETHINGS Thursday is here so three tips on lawyer/firm branding. Your law firm’s brand is what you’ll be marketing, it's how you develop business, it's what is said about you when you're not in the room. Because your brand should convey value, trust and quality in how you improve your client's life, ask yourself...... Of course you’re actually marketing your law practice, but what exactly is your practice? How do you want people to view your law firm? What is your law firm’s brand? What kind of brand experience do you want people to have? For law firms and attorneys, your brand should at the very least convey value, trust, and quality in how you will improve your clients’ lives. Beyond that, you want to think about the image, style, and voice you want to convey and how you can convey that consistently. How do you want people to view your law firm? What are your law firm's values? What kind of experience do you want people to have when they "meet" you - possibly for the very first time online? If you'd like to have a (no pressure) exchange about finding your unique voice, visuals, and vision to create a stand alone brand, and valuable experience for your clients, reach out and let's brainstorm (yep, this is my passion)... https://bit.ly/2zL4YwD If you want more tips or have questions on how to better understand your particular audience? Ask me here in the comments! #hessconnect #threethingsthursday #leveragedlawyer #onlinereflectingoffline #stepup #standout #seaofsamenessnomore

Join me today at 12p pst as I dive in to an exploration of creativity with my special guest, Tiffany Christianson! She is an attorney that really knows how to think outside the lawyer box! She is the creator of a tool that is sure to uplevel trust, downlevel stress and significantly streamline the lives of both attorneys and their clients!

#TIPSEETUESDAYSee today's lawyer tip below... There are two types of questions: questions asked by people who know what they're looking for and questions people ask to find out how to ask the right question. Accommodate both! . . . ... If you want to improve your online visibility, traffic and relevancy, answer questions that you're asked on a daily basis from clients, such as: "How much can I win if I'm injured?" "How do I send a demand letter?" "How much does a lawyer cost?" Ask any lawyer or receptionist and they can give you a consistent list of FAQs that, more often than not, act as screening questions on client intake. . . . To increase engagement, answer questions related to your practice areas. For example, "What do I do if I'm in a car accident and was partially at fault?" "Who do I sue if a truck ran me off the road?" "What damages can I get if I was in a hit-and-run?" #hessconnect #creatingconnections #meaningfulconnections #lawyermarketing #lawyersonline #lawyerbiz

Great interview on my LinkedIn Live Lunch & Launch show with Richard Kylberg, and unfortunately, our exchange got cut short as I received error messages, so you get the intro here and the continuation on LinkedIn for full version! Over here https://www.linkedin.com//vivecahess_ugcPost-6686712753454

Today's interview is with my special transatlantic guest from Sweden, Richard Kylberg, the founder of successful global brand and space design company, Blink. We'll cover a very different angle of how to create a client journey! Join us at 12pm pst from either HessConnect Facebook or my LinkedIn Profile (linkedin.com/in/vivecahess). See you there!

#TIPSEETUESDAYSee today's lawyer tip below... Know your target market and ask yourself what kind of clients do you want? Then, , , , ! . . . ... If you focus on marriage and family law, you'll need to speak with different tone than if you were a mesothelioma class action attorney, right?! . . . A good rule of thumb is to publish engaging content that identifies with your target market that they'll find useful. Are you a personal injury lawyer in Dallas? Write about or reference localized personal injury cases in Dallas. Mix in content media that supports your position. Link to local news sources and offer your own opinions alongside a strong call to action if this sort of victim is in need of legal representation. #hessconnect #creatingconnections #meaningfulconnections #lawyermarketing #lawyersonline #lawyerbiz

Happy & Safe 4th of July!

Stop searching outside yourself. It's all right there. It's all (and often more than) enough... #hessconnect #connect #connectinglawyers #connectinghumans #businessispersonal

#THESETHREETHINGS Thursday is here and this week, here are three tips on how to engage authentically and in a meaningful way to your prospective client audience... Instead of focusing on how you can leverage or "market" the uncertainty, fear and opportunities brought about by coronavirus, lawyers and firms should position themselves to do what they do best: help people. You are the counselor in more than one way. However, don't be afraid to talk about your qualificat...ions to build trust in a time when people are looking for guidance and clarify. To build this trust, share a past example of how you helped another client in a similar situation. More than a bullhorn styled pitch, this information will build confidence in your ability to help. KNOW and UNDERSTAND your specific audience and their needs. Then, give them answers to their main fears and concerns, in their language to they can related and feel comfortable connecting with someone "who gets them." More tips on how to better understand your particular audience? Ask me here in the comments! #hessconnect #threethingsthursday #leveragedlawyer......

Come join me for today's topic & I'll talk about what entrepreneurial lawyering means, and the benefits! Each Wednesday for the remainder of this month I've secured some of the best innovative minds from various industries to offer creative thinking, tools and applications for your law firm business growth! ... Hope to see you shortly! #linkedinlive #lawyerslunchlaunch #vivecahess #hessconnect #davidsenoff #firstlawstrategygroup #onlinelawyermarketing #onlinelawyerbizdev #yawnworthytotrustworthy