Growth Pilots, A Wpromote Company

We have some exciting news to share! We’re joining Wpromote to expand our capabilities and help grow the next wave of category-leading companies. Read more about the acquisition on our blog: https://growthpilots.com/growth-pilots-has-been-acquired-b/

Action extensions take a page from display and social media ads that feature prominent calls-to-action.

Consumer product brands are gradually shifting their advertising budgets from Google to Amazon as consumers skip search engines and begin their shopping right on the e-commerce platform.

Snap is developing a mobile ad network called Snap Audience Network to run its full-screen, vertical video Snap Ads within third-party mobile apps, starting with iOS apps in the U.S.

Dubbed 'streaming conversion metrics,' the tool is available via Spotify’s self-serve advertising platform.

The price of ads across Facebook and Instagram surged immediately following the outage while the ads manager tool used to buy and optimize campaigns slowed down.

Some advertisers have expressed concern that it could let competitors copy their messaging and targeting strategies.

Seed your keyword ideas with more terms, add keywords to existing campaigns and more. Many advertisers are happy to see features that had been available in the old UI version getting incorporated into this version.

While Reddit isn’t about to become one of the major internet ad players, its growth and improvements to its ad platform are promising. Reddit may offer you the opportunity to reach a unique and hard-to-reach audience in an environment with less competition than other platforms.

Brands may see Pinterest as the holy grail when it comes to early intent, but the platform isn’t as sophisticated as its competitors with measurement tools. Later in the filing, Pinterest says it plans to build more self-serve tools to help with measurement along with ad creation and campaign scaling.

The global economy constantly cycles through new massive advertisers. But unlike previous waves of top ad spenders, tech companies are also the fastest-growing media sellers, creating a virtuous cycle of spend and earn for online ad platforms.

Advertisers will be able to target LinkedIn users based on the professional topics and content they engage with on Bing as well as the professional interests they’ve indicated on LinkedIn.