Goldman Marketing Group

Risa Goldman-Luksa, CEO and founder of GMG, was recently featured on the American Academy of Dermatology podcast, "Dialogues in Dermatology." She spoke with Dr. Neal Bhatia about marketing do's and don'ts, tips and tricks for marketing in the medical industry, and many more interesting bits. In the podcast, Risa discusses top tips for doctors looking to 'up' their marketing game. She mentions that print advertising is not worth the investment unless it is VERY local and a pa...rt of a monthly ongoing effort. She also talks about how a strong social media presence is not as important as a strong website. There are two things social media is good for: retaining clients (which requires occasional outsourced posts) or to drive leads (which requires multiple posts a day and lots of personal engagement from the doctor). Tracking all leads back to the referral source is helpful to know what is or isn't working in your marketing efforts so you can readjust as needed and focus on areas that generate more leads. It's important to have an engaging staff as well because they are the first impression when patients walk into the office and they want to feel welcome! Marketing is a great investment because it's vital to control your online presence and keep your perceived value high. Digital marketing is another avenue to drive new patients to the practice.

Interesting perspective on what people want in the current Covid climate right now that can be valuable for any marketing plan. Overall synopsis, people want products/services that are tried and true vs new!

Using SEO (search engine optimization) practices in your marketing campaigns can help your brand or company target your ideal audience and expand your client base. When running a campaign, it's important to have a goal to measure your metrics. This can be a click-through rate, cost-per-acquisition, or specific goal conversion. When running a marketing campaign, it is important to include relevant search terms throughout the campaign to ensure your campaign is strong and succ...essful. Finding keywords that best fit your business' needs will help you target your ideal audience and can help encourage more engagement on your posts and on your page. After you have set up your marketing campaign, be sure to check in on your metrics and track its performance. You can track your conversions using Google Analytics to ensure you are getting your desired metrics. If your marketing campaign is giving you the results you desire, you can add more money to the budget and keep the campaign running to keep driving results. If it's not performing how you would like, try changing some of the keywords or choose different media to promote. #marketing #marketingcampaign #googleanalytics #seomarketing #goalconversions #keyword #keywordsearch #wordtracker #digitalmarketing #marketingtips

A website is the public face for your business, and patients will often make assumptions about your practice just from its look and layout. At GMG, we focus on 3 important key aspects when designing a new website. 1. Mobile First Design - With mobile devices generating over 51% of all global website traffic, it is crucial that your website is optimized to be viewable on mobile with all buttons and user interactions enabled and functioning properly. 2. SEO Optimization - In o...rder for your website to show up on search engine's first page of results, your website must utilize search engine optimization practices. This involves developing a strategy to utillize key words. 3. Seamless User Experience - User experience is vital to enhance the website user's experience while interacting on your site and ultimately, leading them to convert to a lead. For this reason, your website should be easy to use, have information easily accessible, and aim to provide a positive experience to the user. Goldman Marketing Group is your one-stop-shop to create, launch, and manage a beautiful website that is also SEO-friendly. Our professional branding, user-friendly design and educational text are designed to appeal to visitors, while keyword-rich content and optimized on-page SEO ensure a strong presence on Google. We can develop a website from scratch, or optimize and take over management of your current website, and handle everything from content creation to maintenance. Feel free to check out our client's new website at laserskinsurgery.com #Marketing #DigitalMarketing #Branding #Design #GraphicDesign #Dermatology #Dermatologist #MedicalMarketing #Medical #PlasticSurgery #Creative #Branding #Client #WebsiteCreation

As we go back to work and provide high-quality service to our patients, it’s important to note that every patient will be different in terms of when they feel safe coming back to the office wearing a mask." 3 Ways to Get Back on Track After COVID-19 1. Communicate with Your Patients 2. Safely Welcome Patients Back into the Office ... 3. Permanently Offer Virtual Consultations - Risa Goldman-Luksa, founder and president of Goldman Marketing Group See more

Paid advertising campaigns can help your business grow, reach your target audience, and gain followers. When setting up your business, follow these tips to help you set up your marketing campaigns to ensure you reach your goal conversions and build your following to target your intended audience. Paid social media advertising is crucial to help your business grow. When running marketing campaigns on social media, it is important to set up your audience to target your ideal a...udience for your business. You can target your campaign audience based on demographics, location and/or interests. We recommend creating multiple audiences using different combinations of interests or demographics to test which one performs best so you can alter your marketing campaigns to be more effective within your audience. Once you have Facebook Ad Manager set up and have set up your custom audiences, it's time to put your campaign into action! Choose your images and text copy you want to promote and ensure you link to where your followers will convert to your offer. Set the number of days and amount you wish to spend on the campaign and then launch your marketing campaign! Tip: Be sure to check in on your ads throughout the campaign to make sure they are performing well and giving your business its desired metrics. #marketing #marketingtips #facebookads #socialmedia #advertising #targetaudience #goalconversions

Private Facebook groups can be an incredibly powerful tool to help stay connected, manage chronic conditions and gain a sense of empowerment. Ultimately, groups can become a marketing tool for your practice. A private Facebook group can be invaluable for providing visibility, driving new patients and supporting patient retention. Make sure you have a solid foundation of followers to whom you can market the new group and a long term strategy to nurture and grow it for the long run. - Risa Goldman-Luksa, founder and president of Goldman Marketing Group

We are thrilled to announce that our founder and president, Risa Goldman-Luksa, was featured in this month's edition of ASDS Currents! Be sure to check out our recent posts to read Risa's newest articles!

What could this mean for the future of SEO? Comment your thoughts below! https://www.coywolf.news/seo/apple-search-engine/

This past week, we have been seeing a lot of skin care and beauty brands taking on the responsibility to #PullUpForChange. This is a direct action movement created to fight for economic opportunities for the black community. Although we are not a skincare company, many of our clients are in the dermatology, plastic surgery, and cosmetic and beauty spaces, and we felt inspired to join the conversation and be transparent about our own company. #GoldmanMarketingGroup #GMG #MedicalMarketing @PullUpForChange

While we work hard every day to create a diverse workplace that is inclusive to all, we are committed to keeping these ideals in the front of our minds as our company grows and prospers. #GoldmanMarketingGroup #GMG #MedicalMarketing #PullUpForChange @PullUpForChange

Thank you to @PullUpForChange for sparking an important conversation. Diversity in the workplace is a must in order to best serve your communities. #GoldmanMarketingGroup #GMG #MedicalMarketing #PullUpForChange

Innovation is at the forefront of pushing your business forward. Although COVID-19 came along and halted business for many, the biggest takeaway from this pandemic is that we must innovate quickly to stay relevant and ahead of the competition. One easy way to innovate is by launching a webinar series as a sort of ‘virtual event’. #WebinarSeries #SuccessfulWebinar #GoldmanMarketingGroup #GMG #Innovation

We have implemented webinar series for a number of clients, so we wanted to share a few stats we have learned from our client @CosmeticLaserDermatology: Highlights: 9,237 views the series garnered throughout its course 1,382 views for the most successful webinar... 568 registrants and a great list of potential new patients 37.5% of attendees were NOT existing patients 14 Webinars in total (and counting) #WebinarSeries #SuccessfulWebinar #GoldmanMarketingGroup #GMG #Innovation See more

The success of your business is dependent on the innovative tactics you choose to implement in order to push your business forward. Although the COVID-19 pandemic slowed business for many, it is still important to keep your patients informed and educated about your practice and the services you offer. Webinar series allow you to: Educate patients in a conversational capacity Reach potential NEW patients... Provide current and future patients with educational information Build a bridge between first time patients and your practice There are a number of steps associated with the implementation of a successful webinar series, from moderating, to topic development, and marketing. If you’re ready to connect with your patients and grow your practice, we are here and ready to help. #WebinarSeries #SuccessfulWebinar #GoldmanMarketingGroup #GMG #Innovation See more

Our Risa Goldman Luksa is hosting a FREE Webinar today with American Society for Dermatologic Surgery Association at 1pm PST on vital information dermatology practices need right now to deal with #COVID19. This is a must-watch for any dermatologist or other medical practice. register here: https://attendee.gotowebinar.com/regist/8292540192360409102

Ideas for how Covid-19 can help actually drive INNOVATION for your medical practice!

Eblast example for patients with coronavirus update/information as well as a heartfelt message from the medical director:

Nice quick read