Geldner Group

New post by us on spam reporting in Microsoft Outlook. http://geldner.com//junk-e-mail-reporting-in-outlook-2010/

Thanks to everyone who has liked our page. There are now 50 of you which is very cool considering that we are a somewhat "niche-y" business.

It almost immediately crossed our minds that Nike & Colin Kaepernick may have worked together to create buzz over Nike's Betsy Ross shoe. It keeps both parties in the news. It probably cost Nike under $50K to design and setup offshore production (likely China) yet it's received millions in collateral PR from a slightly bogus recall. Those shoes that have made it into the marketplace are now fetching upwards of $2000 on eBay. Keep in mind that Kaepernick's multi-million dollar... endorsement deal with Nike probably included a "no defamation" clause. Shark Tank star, Kevin O'Leary, suspects the same. https://www.tmz.com//kevin-oleary-nike-brand-betsy-ross-f/ In case you think this is crazy, consider that Nike's market valuation surged by $6 billion AFTER Kaepernick signed. Not bad for an ex-QB with an overall losing record.

Congrats to the Blues on their epic Stanley Cup victory!Congrats to the Blues on their epic Stanley Cup victory!

Just finished a partnering session for CDM Smith and the US Navy under "challenging" conditions in 29 Palms. All worked out fine and everyone was happy with the results.

Looks like we have two new projects in the works. One from CDM Smith and one from RA Burch. Construction clients ! Now we just need a sporting goods or consumer tech client. Any leads?

Congratulations to Linda Geldner who was elected by unanimous vote of Council to the Carlsbad City Planning Commission.

A gripe and business decision discussion from our blog...

Right now we have no less than five responses out on major RFPs. Exotic places like Diego Garcia, Kwajalein Atoll, Hawaii & maybe Singapore. If any or all come through, we'll be busy!

A brief comment on branding. This is the new logo for the US Ski & Snowboard Team. Other than the snowy mountains, I fail to see how this evokes either sport. The stars are gratuitous, the US is ambiguous (it used to be USA many years ago), the navy blue is too dark and the balance is all off. And the two parallel red lines imply what? Streaking straight sideways? Never turning? The mountains cut-off at the bottom? This is a total branding fail.

Linda Geldner just completed facilitating a very successful partnering workshop with R.A. Burch Construction and the US Navy & Marine Corps to kick-off construction of a new facility project at MCAS Miramar. When everyone starts on the same page, projects go faster and more smoothly!