G2CPartners

As part of its broader effort to provide assistance and support to people impacted by the COVID-19 pandemic, #Facebook has announced an expansion of its 'Rise' program, which aims to provide digital skills training for ad agency professionals.

#Facebook has announced an expansion of its processes which will enable content rights holders to earn revenue from their content on Facebook, even when it’s published by another page.

#Facebook has announced that creators will now be able to earn money from videos as short as one minute long, "with a minimally interruptive ad running at 30 seconds". "For videos three minutes or longer, an ad can be shown 45 seconds in.

#Facebook uses machine learning models to predict different things. There's a model that predicts what content a user will like, another model that predicts which post the user will comment on. Each of these forms of engagement receive a ranking score and are subsequently ranked.

#Microsoft Bing it testing a new feature on images it displays within its search results. This test shows a "related content" icon and results with an icon when you hover over images displayed in the Microsoft Bing search results.

#Microsoft is integrating features from Clarity into Bing Webmaster Tools. Clarity allows website owners to see exactly what visitors are doing on their site without infringing on visitors’ privacy. It visualizes how the site is used in the form of click & scroll heatmaps, and can even replay entire user sessions.

Using #SocialMediaCampaigns for Market Research - 1. Choose relevant social media channels 2. Use social listening 3. Determine your post types and KPIs 4. Craft compelling copy and CTAs

#HappyNewYear2021

#Facebook appears to be testing a new feature within its Creator Studio dashboard which would provide a calendar overview of your Instagram post activity - both past and scheduled.