Forward Web

Whether its generating sales, generating leads, providing useful information or all of the above. When building the foundation of your web presence (your web site). The center of your build should always revolve around the user experience. How? First identify your intended audience to ensure your content and media relate to your audience. Then, once you're confident your media and content are relatable to your audience. Second, create a layout that will allow your visitors to... make purchases, contact your business, find useful information on your website as quickly and painless as possible. There are obviously levels of optimization to this, however it all starts with the right mind-set of being more intuitive and engaging with your website vs treating your website like a billboard. Do this, and you'll be one step closer to having a successful web presence. #forwardweb #intuitive #engaging #build #website #webapps

Are you running any ads through Facebook, Google, Microsoft or other digital platforms? Here are 5 Advertising Campaign Killers you might be making.. 1. Not Accurately Identifying Your Sources. The only way to properly gauge the performance of a campaign is to know exactly where your on-line and off-line conversions are occurring. At the most basic level, if someone makes a purchase through your on-line store, you want to know exactly where that person came from. Was it Googl...Continue reading

When was the last time you analyzed the branding behind your business? More than ever, good branding can be the difference between your business growing in 2021 or shrinking. Here are 3 quick questions you can ask your-self to ensure your brand is still on a trajectory for growth and prosperity in 2021 1. Does your business name still resonate with your audience?... Nobody likes to change business names. However if your business has been around for 20 years and no longer represents your target audience, it might be time to look at the possibility of making some changes. The change wont be easy, however the long term benefits will be well worth it. 2. How well is your logo resonating with your intended audience? Assuming your business name is still relevant and on target, how well is your logo supporting your business name and message? Maybe the initial logo was rushed because you were scrambling to get up and running or maybe you've been in business so long you haven't really thought about your logo much. Either way, ensuring the center piece of your branding (your logo) is still relevant and functional is just as important as the name of your business. 3. When was the last time you analyzed the overall message behind your brand? Often times things like mission statements, tag-lines or catch phrases can either be very overlooked or forgotten altogether. An extreme example of this would be a restaurant named Joe's Restaurant that uses the tagline "best wings in town", except they no longer serve wings.. confusing right? Taking a moment to ensure your copy on all of your marketing material (website, signage, physical and digital material) can not only help your business grow, but also ensure you are staying relevant with your intended audience. Although some of these questions might seem basic. Establishing a routine where you are asking your-self these questions about your business can help ensure your branding is adapting and growing with the times. #forwardweb #branding

As we strategically expand our footprint to ensure our clients and their customers have quick access to their content and web functionality. We would like to take a moment to highlight the importance of working with companies that have direct access to the servers your content is hosted on. There are many digital marketing agencies and web development companies that have zero or very limited access to the servers your website and apps are hosted on. Why does this matter? ... Security Optimization Uptime Privacy Censorship Resistance Without direct physical or remote/root level access to a server, it is not possible to ensure any of the above. With this in mind, wouldn't you rather work with a company (ahem Forward Web) that can build/manage your marketing campaign and web apps while also ensuring everything at the server level is ok? We think you should :-) #forwardweb #datacenters #webmarketing #webdevelopment #webhosting #servermanagement #dallas #newyork #losangeles #singapore

2020 amplified the need to have a web first mentality and if 2020 caught your business off guard. Its never too late to pivot. Going from a "i have never thought about my web presence" to a "web first" mentality can indeed be a shock to your business. If you do not know where to start, start with something small (maybe its your web page, maybe its your social media page) find something you can build, then optimize it, expand it and then repeat. Because although we can not pr...edict the future, we can guarantee that the web will continue to evolve. Consistently building, optimizing and expanding your web presence will ensure your business stays ahead of the curve. Build. Optimize. Expand. Repeat.. Last but not least we want to wish you and your families a happy, safe and prosperous 2021 #happynewyear #webpresence #build #optimize #expand #repeat #forwardweb

We would like to take a moment to wish you and your families a very, very Merry Christmas. This year has been rough without a doubt, however there is still plenty to be grateful for. #merrychristmas #happyholidays #fromforwardweb

Check out our latest article: "3 common mistakes businesses are making online in 2020" 1. Having a social media presence, without having a website.... 2. Having a website that serves no purpose. 3. Not having control of the platform the website is created on. Read the full article here: https://forwardweb.net/3-common-mistakes-businesses-are-ma/ Hope you are all having a great Saturday! #webtips #marketingtips #businessmarketing #website #socialmedia #forwardweb

We'd like to take a moment to wish you and your families a happy and safe 4th of July. #independenceday #4thofjuly #america #freedom

Forward Web would like to take a moment to honor those that have paid the ultimate sacrifice for our country. Gone, not forgotten. #MemorialDay #OurCountry

20-30 years ago, marketing campaigns that involved radio spots, local TV ads, newspapers, magazines and billboards, were all necessities and were at the forefront of what was considered a sound marketing strategy. Fast Forward to 2020 and if your business is still relying on any of these channels to promote your business, the harsh reality is a big portion of your ad-spend is going to waste. Here are some of the reasons: Poor Campaign Measurement... Poor Targeting Lack of Engagement Inability to make changes on the fly. Inability to re-target your ad to those who took an interest in your product or service. In comparison to digital marketing where you can: Accurately track the performance of your ad Target your audience with laser like precision Opportunities for your viewers to engage with your ad. Make adjustments to your ad in real-time. Ability to re-target your ad to those who have expressed an interest in your product or service. It is true that we are all creatures of habit, change is not something we are quick to accept. However, the main reason your business should start transitioning out of traditional forms of marketing is the same reason why you are no longer using a dial-up connection. If digital marketing still sounds foreign to you or even scary, we can help bridge the gap by demystifying digital marketing. Call us today to set-up a free, no obligation consultation: 800-590-6985 Or, send us a message anytime at: https://forwardweb.net/web-consultation #DigitalMarketing #EffectiveMarketing #ForwardWeb

On behalf of everyone at Forward Web, we would like wish you and your families a safe and prosperous new year. #HappyNewYear #ForwardWeb #SeeYourNextYear

On behalf of Forward Web we would like to wish you and your families a very Merry and Blessed Christmas. #MerryChristmas #HappyHolidays #ForwardWeb

Do you want to grow your business in 2020? Start with making your web presence a priority in 2020. Here is a quick list to help get you moving in the right direction. 1. Audit your current website. When auditing your website, go beyond the aesthetics of the website. Yes, your website should look clean and modern, however beyond the looks, define the purpose. Is the purpose of your website to gain leads, promote a product, highlight certain specifics/services about your busi...ness? Once you have determined the purpose, ask your-self (and your team) how well your website is serving it’s purpose and make adjustments where necessary. 2. The numbers don’t lie. Make sure you are collecting some form of analytical data (i.e Google Analytics, Clicky..ect) Without proper analytics it will be impossible to determine your traffic sources, which pages are most popular, how long people are visiting your website..ect. Without this data, its impossible to know where you are succeeding and where you need to improve, the numbers wont lie. 3. Get Active on Social Media. Find 1 social media platform that works for you and get active. Make a commitment for 2020 to post at the very minimum once per week. The content can be an update about your business, an update about your industry or something that is relevant to your business and relevant to your audience. 4. Harness your existing audience. If you have an email list of existing clients or customers, make a commitment to reach out to your email list at least once per month via something simple like an email newsletter. Don’t just spam their inbox with discount codes and promos, make sure you are providing content that your viewer-ship will find interesting or informative. 5. Paid Advertisements. Pay per click campaigns (PPC), social media campaigns, video campaigns..ect are an easy way to drive guaranteed traffic to your website or business. The end game with paid advertisements (regardless of platforms) is to determine the average amount of money you need to spend to acquire 1 sale or lead and scaling up your campaign accordingly. With the above points in mind, don’t be afraid to spend money, to make money. Nothing will stunt your growth faster than frugalness when it comes to the web. Of course, we are not saying you should break the bank, however fear of failure, should not detour you from moving your web presence forward. With that being said, if any of the above points sound a bit overwhelming to tackle on your own, we are always here to help. Send us a message or set-up your free consultation at: https://forwardweb.net/free-web-consultation/ #ForwardWeb #DigitalMarketing #Growth

Take Your Web Presence To The Next Level Modernize & Optimize Your Website for Conversions We Provide Continued Management and Support... Increase visibility, leads and sales for your business through optimized Adwords, Facebook and other Digital Marketing Campaigns. 100% Free Consultation, no obligation to buy or pay for anything. Worst case scenario you walk away with a better understanding of your existing web presence, Get started today: https://forwardweb.net/free-web-consultation/ #ForwardWeb #DigitalMarketing #WebsiteManagement #IncreaseVisibility #WebBuilding

Three actions you can take to immediately improve your on-line visibility 1. Claim & Set-Up Free Business Pages: Assuming your business has a physical location (shop, storefront, office..ect), Start with your Google Business Page, check to see if Google already has a listing for your business. If they do, proceed to claiming your business page and or creating a new listing for your business if they do not. Next, proceed to ensuring your website URL is attached to your busines...s page and that all information phone number, hours, description..ect are 100% accurate. Once you are done with Google, proceed to doing the same with Yelp and then Facebook. 2. Harness Your Existing Audience: If you've been in business awhile, you likely have email, addresses and phone numbers of your existing or previous clients and customers. If you haven't done so already, organize these contacts into a CRM (i.e Zoho, Nutshell..ect) that will allow you to regularly communicate with your current and previous clients. The key here will be consistency, while being mindful that your clients are already receiving loads of email, mailers and text messages. Before sending your first form of group communication, put your-self in your clients shoes and ask your-self what type of information you'd be interested in receiving. Is it coupons, business updates, all of the above? Nonetheless, you always want to be genuine in your communication (never spammy). The goal is staying connected, not selling. But wait, how does this activity increase your Internet visibility? Although connecting with your audience directly does not have any effect on your Google/Search Rankings, the trickle down effect that occurs when you regularly connect with your audience is they will at some point, conduct a search of your business on-line. Just think, how many times do you "ok Google" for a business you're already familiar with? If you've followed point#1 even if you do not have great organic visibility for your website, the business pages you set-up should. Thus, the more searches that are conducted on Google that result in a click through to your business page or website, the higher the rank Google will give your pages for these searches. 3. Get Busy on Social Media: For the sake of keeping it simple, focus on a single social media platform that you will use to build your audience, provide relevant information about your industry and lastly, to provide information about your business. Using facebook as an example, according to eMarketer reports, the average facebook user 18+ years of age is spending roughly 30 minutes per day on facebook. During this time, users are not just liking photos and writing comments, they are also searching for businesses and or being introduced to new business they did not know previously existed. Questions? Don't be afraid to send us a message, we love to help. #InternetVisibility #WebMarketing #ForwardWeb

If you manage a Facebook business page, you've likely seen the "Boost Post" button next to one of your posts. The idea of getting your post in front of more eyes with a click of a button sounds appealing right? However aside from maybe getting a few extra likes, will your boost be money well spent? The answer is, no. In all likelihood, hitting that boost button will be the equivalent of hitting a "donate to Facebook" button, because you will be donating your money to Facebook.... Why? Without any refined targeting of your audiences, your post (even if you are broadcasting to people in or around your business) will result in your post being shown to people who have no real interest in your business. Keep in mind that Facebook only promises to show your ad to people as you have defined in your campaign. Whether or not you are selecting the right audience or using the right ad copy is not Facebook's concern. The success of your campaign will ultimately come down to refined targeting, great content and a proper landing page. None of which can be accomplished with just a few clicks of a button. So what now? For now, save your-self some money by not clicking on that "Boost Post" button, and if you have any additional questions, do not hesitate to send us a message, we love to help: http://forwardweb.net/web-consultation/ #FacebookBoost #SocialMediaMarketing #ForwardWeb

Why is optimizing your web presence important? When successfully optimized, your web presence can spread brand awareness and turn digital interactions into ideal clients. Here are a few points every business should take the time to cover. 1. Make sure you have a mobile friendly website.... If your a business owner, chances are you do most of your work on your laptop or desktop computer. However your potential clients will likely make their first interactions with your business via a mobile device. This means you should have a mobile first mentality when it comes to your website. Information on your website should be easy to access and easy to read, otherwise you might as well not have a website at all. 2. Get Listed on Popular Directories Google Places, Yelp, Facebook are some of the most popular pages you can get your website listed on. Make sure you add current pictures, your information like phone number, hours..ect are included, along with a nice and descriptive bio about your business. Make a note somewhere that you are listed on these pages so you can remember to keep these pages updated. 3. Get Active on Social Media Facebook is a great place to start, even if you do not have a facebook profile, your friends, family, colleagues and last but not least, your potential clients likely do. If you followed point#2, you already have your business page set-up, now all you have to do is get active. Post frequently, however make sure what you are posting is relevant, professional, yet something your viewers can relate and connect to. If you do not know where to start, keep it simple and start by keeping your viewer-ship up to date with what is going on with your business (sales, events, new products, services..ect). This of course is just a starting point, if you have already covered these points, kudos you are on your way. If you have not, getting started is half the battle. #WebPresence #Optimize #WebMarketing #ForwardWeb

Is Remarketing a part of your on-line marketing strategy for Adwords and Facebook Campaigns? If the term "Remarketing" is unfamiliar to you. Remarketing involves targeting people who have already viewed something on your web site or demonstrated interest in your products or services. It offers a means of re-engaging people who might have been browsing pages on your site, but did not follow through with a conversion (purchase, submitting a contact form..ect). Consider that acc...ording to AdRoll, typically only 2% of consumers will convert the first time they visit a website, with most conversations occurring on the 2nd or 3rd visit. With this in mind, wouldn't it make sense to re-target your first time visitors to increase your conversion rates? Absolutely. Implementing a Remarketing Strategy is a good way to take your on-line marketing efforts to the next level. So how exactly do you re-market to your Google and Facebook Audiences? This is where enlisting the services of an experienced agency will come in handy as there is too much to cover in a simple post. Not to say you could not dig through the Internet for the answers, however wouldn't your time be better spent elsewhere? Let us do the work for you, to set-up a free consultation visit us on-line at http://forwardweb.net/web-consultation/ #Remarketing #GoogleAdwords #FacebookCampaigns #OptimizeYourAds

What is Google AdWords? As Google explains: "Google AdWords is Google’s on-line advertising program, the program allows you to create on-line ads to reach audiences that are interested in the products and services you offer. The AdWords platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad." Although there are many advertising avenues available for your website and business. Google still reigns supreme for two of the follow...ing reasons: 1. Google’s massive reach Google handles an obscene 2+ trillion searches per year. That’s over 5 billion searches per day. Among those are people looking for solutions to problems that your business can offer. If they've ever used the Internet, chances are they've Googled the answer to something. And if you can help them find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor. 2. Harnessing intent The biggest difference between the people you’re reaching with Google AdWords and the people you’re reaching with other forms of advertising is their intent. On social media, for example, people aren't looking to be advertised to. They’re not looking for solutions to the issues that plague their everyday lives. They’re looking for pictures of friends and family, memes, updates..ect. And when you advertise to someone who doesn't want to be advertised to, your conversion rates are going to be much lower. On the search network, though, you’re not advertising to people who don't want to be advertised to. You’re advertising to people who are looking for something. With that being said, other advertising avenues like facebook, Instagram..ect all have value, so we are not advocating becoming a Google Maxamilist. However we do encourage business to not shy away from the effectiveness of utilizing Google Adwords to drive physical or digital traffic to your business. Want to learn more about how we can leverage Google Ad-words to increase your business visibility, sales and inquiries? Send us a message or set-up a consultation at: https://forwardweb.net/web-consultation/ #GoogleAdwords #Google #ForwardWeb #IncreaseVisibility

Quantity vs Quality? When it comes to social media is it better to focus on frequency, quality or both? The short answer is both, however if we had to pick one or the other, the answer is quality. An easy way to validate this point is through your own personal experience on social media. We all have that one friend who is constantly posting about subjects we dont want to see on our news feed. Maybe you un-friend that person, maybe you un-follow. Either way, their posts disap...pear from your eye sight. In business, viewers tend to have an even lower tolerance for content they find un-interesting. For this reason, it is always better to focus on quality vs quantity. This way, when your content is served to a viewer, your likely getting some form of engagement vs an un-follow. #SocialMedia #QualityContent #ForwardWeb #NoFillerContent

Every brand needs a web presence, but when it comes to building one, the big question is cost. Taking on the task yourself can eat into valuable time, whereas recruiting and paying an in-house web development and marketing team can be very costly. This is why outsourcing your web development and marketing needs to a third party like Forward Web can make a lot of sense. Once the project is done, so are the costs. The time and money your business will save will allow you to re...direct those otherwise tied-up resources into other areas of your business. Start saving time and money today by outsourcing your web development and marketing needs to Forward Web,Set-up your Free Consultation today at: https://forwardweb.net/web-consultation/ #ForwardWeb #WebPresence #Outsourcing #WebMarketing #WebDevelopment #NextLevel