FINIEN

A big congrats to Chaste Christopher Inegbedion of Padbanque.com who received April's eResonaid Scholarship. His startup sets out to become the leading curator and content maker of socially-conscious consumer personal care products and an ecosystem of solutions to period puzzles. In essence, they aim to become the Whole Foods for organic period and personal care products. His startup is committed to supporting small-scale makers and artisans as a way to end poverty and protec...t the planet, and they are passionate about women's empowerment and creating opportunities for marginalized and disadvantaged populations. That is deserving in my eyes, plus the company is in such an early stage that my course can really make an impact on how they will position it for maximum impact. And as we know, having brand focus and clarity will lead to brand success. If you have not applied yet and you are running a bootstrapped startup in need of brand clarity, you can now apply for the May scholarship. The stronger the purpose and the bigger the potential impact of your company, the greater the chances for you to score this month's scholarship! Apply: https://lnkd.in/gxcWaxk Learn more: www.eResonaid.com #brandstrategy #brandclarity #brandpositioning #startupbranding #eresonaid

#brandtherapythursday For more of my thoughts on branding check out my quarantine release The Brand Therapy Book: brandtherapybook.com

Book a 15-Minute Free Advisory Call With Me Via Prox See link for promo code https://www.producthunt.com/posts/prox

Forgot to catch my latest Hitting The Mark show with Nick Guillen & Nick Ajluni of TRUFF? This one was one not to be missed You must have been on a social media diet to not have stumbled upon TRUFF’s masterfully designed array of truffle-infused sauce. But TRUFF is not solely a social media sensation, you can find the brand anywhere from Whole Foods to Neiman Marcus, and from the U.S. to Australia. These two Co-Founders have a knack for brand building and now that I have ...tried their products, which of course in true TRUFF fashion they immediately shipped my way after recording the interview, I can attest that this is not just hot marketing; it is one unbelievably addictive, tasty, and unique product. I am thrilled to have had them on the show to share their branding and marketing secrets with you. We had tons of fun during this interview and it is an episode I would want no one to miss out on. https://lnkd.in/gtv5u_i Spotify https://lnkd.in/g6FkDGz Apple Podcasts https://lnkd.in/gATGajQ Simplecast https://lnkd.in/gAPcDUQ #marketingpodcast #brandingpodcast #brandstrategypodcast #branding #hittingthemark #geyrhalter #brandstrategy #brandstorytelling #TRUFF #TRUFFhotsauce #TRUFFtruffleoil #TRUFFbrand #TRUFFstory #NickAjluni #NickGuillen #hotsauce #hotsaucebranding #hotsaucemarketing #D2Cbranding #D2Cmarketing

STARTUP FOUNDERS, this one's for you! After a successful launch last month (with 53 applicants) we are back in April to provide a scholarship to one deserving bootstrapped startup founder so you can build a meaningful brand. We are giving away my brand strategy video course (www.eResonaid.com a $649 value) every month, indefinitely, to support the next generation of brand-centric entrepreneurs. You get a workbook and video lessons with yours truly to craft a focused brand... that is well positioned, differentiated, and driven by shared values. If you need to gain clarity on your brand story and you don't have the budget (to take the course or hire someone like me), then this is your chance! You can only apply once (no matter which month) with your startup and we will e-mail you if you win the scholarship (as well as share via social for exposure of your startup if you wish for us to do so). Applications are now open via https://tinyurl.com/brandstrategyscholarship GOOD LUCK! Please share this opportunity with bootstrapped entrepreneurs you think need (and deserve) it. #startupbranding #startup #startupgrowth #startupbrandstrategy #entrepreneur #startupresource #freestartupresource #brandpurpose #brandclarity #brandplatform #eresonaid

Episode 63 of Hitting The Mark is now streaming, and this one was an absolute blast: You must have been on a social media diet to not have stumbled upon TRUFF's masterfully designed array of truffle-infused hot sauces. But TRUFF is not solely a social media sensation, you can find the brand anywhere from Whole Foods to Neiman Marcus, and from the U.S. to Australia. The two Co-Founders, Nick Ajluni and Nick Guillen, have a knack for brand building and I am thrilled to have the...m on the show to share their branding and marketing secrets with you. We had tons of fun during this interview and it is an episode I would want no one to miss out on: https://lnkd.in/gtv5u_i Apple Podcasts https://podcasts.apple.com//nick-ajluni-nick/id1439135187 Spotify https://lnkd.in/g6FkDGz Simplecast https://lnkd.in/gAPcDUQ #marketingpodcast #brandingpodcast #brandstrategypodcast #branding #hittingthemark #geyrhalter #brandstrategy #brandstorytelling #TRUFF #TRUFFhotsauce #TRUFFtruffleoil #TRUFFbrand #TRUFFstory #NickAjluni #NickGuillen #hotsauce #D2Cbranding #D2Cmarketing #socialmediamarketing #CPG #CPGbranding #CPGbrand

Brands don’t put their A team and adequate budget behind it yet it’s the one stunt that gets all the (negative) press and enables an embarrassing peek into a brand’s shockingly disappointing brand thinking - laid bare for even the most unsophisticated consumers to notice. Couple that with the majority of brands’ personalities not being jokers at their cores and you have a catastrophe brewing up every year on the clock. Next year, know that absolutely no one is waiting for your brand’s April Fool’s post. It will save you time, grace and some gray hair. #brandtherapythursday For more of my thoughts on branding check out my quarantine release The Brand Therapy Book: brandtherapybook.com

Over and over again, 170-or-so times so far, my brand strategy workshops positively impact the brands I work with. On a call with my lovely group of mentees two days ago, I gave this magic formula some thought #brandstrategy #brandpositioning #brandthinking

It is fascinating, isn’t it?

A big congrats to Adam Stauffer who received our very first eResonaid Scholarship. Out of 53 applicants, many of whom were very close contestants, I felt his startup to be the most deserving to receive the $649 valued scholarship. Adam's startup is developing a web-based public registrylike a wedding registryto help natural disaster survivors quickly receive the goods, materials, and supplies they need to recover as fast as possible by empowering them to share their real on...-the-ground needs with the people who can help. There are a bunch of stakeholders and getting the message right will be crucial for him and I hope this scholarship will fast-track his company on the way to brand success. If you have not applied in March and you are running a bootstrapped startup in need of brand clarity, you can now apply for the April scholarship or check out the course via the links below: Apply: tinyurl.com/brandstrategyscholarship Learn more: eResonaid.com #brandstrategy #brandclarity #brandpositioning #startupbranding #startupbrand #eresonaid

Missed the latest Hitting The Mark show with Matthew Barnett of Bonjoro? Time to catch up In the last episode we were in Iceland, today we are in Australia, and finally, we have a B2B brand on the show again: A tech brand that is in the business of converting, retaining, and growing your customers with delightful personal video messages sent at just the right moment. But Bonjoro is not your typical tech company it has brand and culture at its heart. It is about creating ...customer love, and it is a weird brand, a fun brand, a brand that is not afraid to stand out, most probably more afraid to blend in. Matt and I talk about the importance of branding for B2B companies, about brand copy, about creating funnels for a brand that has multiple audiences with multiple pain points, and of course, we talk about the importance of bears to Bonjoro hence Matt’s unusual title of Papa Bear: https://www.finien.com/p/matthew-barnett-papa-bear-bonjoro/ #marketingpodcast #brandingpodcast #brandstrategypodcast #branding #hittingthemark #geyrhalter #brandstrategy #b2bbranding #videomessaging #australia #b2bbrandstrategy #brandculture #b2bapp #targetaudiences #mattbarnett #bonjoro #b2bbrandstorytelling

Episode 61 of Hitting The Mark, the show where I talk with the founders of some of today's most interesting brands about brand clarity and startup success, is now streaming! In the last episode we were in Iceland, today we are in Australia, and finally, we have a B2B brand on the show again: A tech brand that is in the business of converting, retaining, and growing your customers with delightful personal video messages sent at just the right moment. But Bonjoro is not your ty...pical tech company it has brand and culture at its heart. It is about creating customer love, and it is a weird brand, a fun brand, a brand that is not afraid to stand out, most probably more afraid to blend in. Matthew Barnett and I talk about the importance of branding for B2B companies, about brand copy, about creating funnels for a brand that has multiple audiences with multiple pain points, and of course, we talk about the importance of bears to Bonjoro hence Matt’s unusual title: https://www.finien.com/p/matthew-barnett-papa-bear-bonjoro/ #marketingpodcast #brandingpodcast #brandstrategypodcast #branding #hittingthemark #geyrhalter #brandstrategy #b2bbranding #videomessaging #australia #b2bbrandstrategy #brandculture #b2bapp #targetaudiences #mattbarnett #bonjoro #b2bbrandstorytelling

Thrilled to have received 2 American Graphic Design Awards (the gold kind nevertheless) for our recent brand identity work for depsys in Switzerland and ANCHORY in Texas. Go team and thank you GD USA Magazine #brandtransformation #branding #brandidentity #depsys #anchory #gdusa #americangraphicdesignawards

No, we are not talking politics. We are talking about t-shirts. Missed episode 51 last weekend? time to catch up: If you launch a t-shirt brand in this day and age and you find a way to stand out, you bet I’ll have you on my show. And that is exactly what Dan Demsky did by co-founding a Merino wool clothing brand that is high-performance yet stylish. Dan was running a Creative Agency but sought to pivot into offering an eCommerce product that allows for scaling instead. T...hat was the goal, then the journey of finding an actual need to built a brand around started. In this fascinating conversation, we talk about the power of having a very narrow positioning at first, how surrounding yourself with friends that are ambitious is a key to success and how the outrageous claim of being able to wear an Unbound Merino shirt for 18 days without washing it was the right brand move. Don’t miss this one: https://www.finien.com//ep051-dan-demsky-co-founder-unbou/ #marketingpodcast #brandingpodcast #brandstrategypodcast #branding #hittingthemark #geyrhalter #brandstrategy #unbound #unboundmerino #dandemsky #ecommercebranding #ecommercestrategy

EPISODE 51 WITH Unbound Merino IS NOW STREAMING If you launch a t-shirt brand in this day and age and you find a way to stand out, you bet I’ll have you on my show. And that is exactly what Dan Demsky did by co-founding a Merino wool clothing brand that is high-performance yet stylish. Dan was running a Creative Agency but sought to pivot into offering an eCommerce product that allows for scaling instead. That was the goal, then the journey of finding an actual need to buil...t a brand around started. In this fascinating conversation, we talk about the power of having a very narrow positioning at first, how surrounding yourself with friends that are ambitious is a key to success and how the outrageous claim of being able to wear an Unbound shirt for 18 days without washing it was the right brand move. Listen: https://www.finien.com//ep051-dan-demsky-co-founder-unbou/ #marketingpodcast #brandingpodcast #brandstrategypodcast #branding #hittingthemark #geyrhalter #brandstrategy #unbound #unboundmerino #dandemsky #ecommercebranding #ecommercestrategy

While most companies start planning their virtual holiday festivities, think of how you could also bring joy to your external audience. What can you give them this season that would be a meaningful gesture in these tumultuous times that would go back to your brand’s purpose while further strengthening the bond with your tribe? For more swift on-the-go branding insights check out The Brand Therapy Book at www.thebrandtherapybook.com

I can’t believe it was only 4 years ago on Halloween that I sat down to start writing Bigger Than This. It set the perfect scene, but little did I know that it would go on to become such a darling in the brand and entrepreneurship world, being translated into Chinese and Vietnamese, getting praises from within the industry like the Co-Founder of Fast Company, the Creative Director of Amazon and the author of Contagious. It’s been an amazing journey and a huge milestone in my ...career. And it got me connected to many of you. On this extra scary Halloween (stay home, stay safe!) I want to encourage you all to get over this thing that you are afraid of and start working towards it. For me it was starting to write that book. Happy Halloween y’all how did you like the book? any favorite brand stories or takeaways? would love to hear them #biggerthanthis #brandbook #brandingbook #geyrhalter #happyhalloween

Creatives don't "present work." Instead, they recommend strategic solutions. If we as an industry would change the lingo and subsequently live up to that promise, brands would not only be shaped faster but better. For more swift on-the-go branding insights check out The Brand Therapy Book at www.thebrandtherapybook.com

If you missed episode 50 last weekend, give it a listen since I heard from many that it was their favorite one yet I talk with Muhammad Saigol and Erik Rauterkus of July who launched an appliance in 12 months from idea to market through razor-sharp focus. We dive into how transparency with the customer was key, and why The Wall Street Journal called July ‘summer’s unlikeliest status symbol.’ We further look into the brand architecture of a startup that has big plans to beco...me the next generation General Electric. https://www.finien.com//ep050-muhammad-saigol-and-erik-ra/ Already listened to it? Let me know how you liked the episode and what you got out of it in the comments below #marketingpodcast #brandingpodcast #brandstrategypodcast #branding #hittingthemark #geyrhalter #brandstrategy #july #julyac #julyairconditioning #MuhammadSaigol #erikrauterkus

EPISODE 50 (!) WITH July IS NOW STREAMING Muhammad Saigol and Erik Rauterkus launched an appliance in 12 months from idea to market through razor-sharp focus. We dive into how the brand made 'summer' their brand DNA, how transparency with the customer was key, and why The Wall Street Journal called July ‘summer’s unlikeliest status symbol.’... We further look into the brand architecture of a startup that has big plans to become the next generation General Electric. Much to learn from these Co-Founders on how to craft a brand: https://www.finien.com//ep050-muhammad-saigol-and-erik-ra/

If you study your competitors in order to re-shape your brand you will remain undifferentiated. For more swift on-the-go branding insights check out The Brand Therapy Book at www.thebrandtherapybook.com

Now here is an option! Well done, Hotels.com.

Why Eddie Geller of Tinybeans, which reaches 20 million families and is a publically traded company, believes that a brand's name is a startup's biggest asset: https://www.linkedin.com//why-eddie-geller-believes-brands #brandnaming #naming #tinybeans #hittingthemark #branding