Find Traction

We live in such an 'event' based society that often we forget to think of the journey and process behind every 'event'. Headlines along the lines of... "24 yr old entrepreneur sells a tech start-up for 5 million"... "Stay-at-home mom hits bestseller list overnight!" "Inventors raise 2 million on Kickstarter with brilliant coffee lover idea" ... all create a sense of other people doing things 'overnight'. But you don't see the process. The journey. The months of sleeping on couches of the 24 yr old, chasing a tech dream. The mom who raised kids, ran a business out of her garage, and worked on her book for 3 years. Or the inventors who failed miserably for years and held day jobs while toiling away into the night. We typically miss THAT. So if you're going through what seems like one set back after another. One failure after another. You are not alone. It's hard to make a quantum success leap in one day or one week. Sure, buzz words like "growth hacking" focus on accelerating the process. But trying to go from 'zero to hero' in 4.6 seconds just doesn't cut. Because you can't short change mastery. Iterate constantly. Improve constantly. You'll find that all those 'overnight success stories' have a journey. The Japanese have a word for this, "Kaizen". Getting a little bit better every day. If you get 1% better every day, you're twice as good in 72 days. Focus on small, tangible, daily improvements. And you'll start to #findtraction Thoughts?

Agreed. Who else would you add to this list?

If you're a marketing professional then Perry Marshall needs to be in the top 10 thought leaders you follow.

"The Champions Blueprint with Dr Jeff Spencer" - School of Greatness Podcast (Lewis Howes) In my Top 10 favorite podcast episodes. Ever. From any podcast. I've listened to this episode over 10 times.... Easily. Take a listen... http://lewishowes.com/podcast/champions-blueprint/

One of my favorite email subscriptions. You'll never get tired of reading Drayton's helpful advice and tips on marketing and copywriting. http://draytonbird.com/blog/