FELT Marketing

Get the only newsletter focused on #marketing and brand building for #manufacturers that make #sales easier. Conveniently consumable! http://bit.ly/GetYourFeltOn (unless you like wasting time and money on marketing that doesn't grow sales )

The ONE word that will sell anything!! (ok, maybe two) (no, it's not sh*t, although I do love me a good poop emoji) ... "I made this" reads "see what I created here; it's about me." "I made this for you" reads "here's something special and personal; it's all about you." The mistake many manufacturers make is trying to be all things to all people. **OR** Leading with 'we' instead of 'you.' How does this show up to customers? -See our new website; see what we made here -Check out our new product; see what we made -Hear about the award we got -Stop by our booth to see what we're up to -LIKE us on Facebook; find out what we're doing #FeltTruthBomb People don't care about you. They care about themselves. YOU is the one word that makes sales easier. #manufacturing #marketing #sales #customerexperience

#FeltFBomb When you have an infection but see no outward symptoms, doesn't mean you're immune from disruption. : Someone who is asymptomatic has the infection but no symptoms and will not develop them later. * * * * * * *... -We think we know what customers want, even though we haven't actually asked them recently -60% of our salespeople don't know how or are uncomfortable selling virtually, but we still haven't trained them -We don't have a content strategy and aren't sure what to talk about; social media is nice to have but not necessary -Our culture is a little toxic at times, but we don't think it affects our customers -We put a hold on #marketing waiting to see what happens with COVID while our closest competitor fearlessly pivots -Our website is covered in we-we, but it's about us, right?! -People already know why we're great; our differentiator is quality products, we're family-owned, and we're old -We're waiting for trade shows to resume even though we rarely get 50 highly qualified leads that turn into $$$ that we can measure * * * * * * * For manufacturers, disruption is a sneeze and a cough away. You can make customers want things or make things customers want. -Bernadette Jiwa #manufacturing #sales

Changing the image of manufacturing from the unrealistic, stereotypical dark and dirty industry to one that's filled with technology, advanced innovations, and exhilarating and good-paying careers available for the next generation. Support Champion Now! https://bit.ly/3iYRHRI #nonprofit #education #manufacturing #madeinamerica #jobs #careers #youth #skillsgap #americanmanufcturing #champion

#DearCustomer, You've got 5 seconds to show me the WIIFM! (what's in it for me) Why should I buy this? And, why should I buy this from you? TICK-TOCK % .... They've perused your website to see if you can solve their problem. Decided whether or not you're speaking their language. Understood WHY you do what you do. And, felt a level of trust that propels them to email or call you. If your website, brochure, catalog, app, email, and sales team can't answer these questions in about 5 seconds ('cause we all have the attention span of a gnat now)... Your competitors will! Make sure you're seen, heard, and felt. #marketing #manufacturing #sales #customerexperience

#FeltFBomb Funny how a negative can and should always be turned into a positive! "No way I'm gonna let you walk away feeling anything less than felt." -NO WAY we're gonna market to everyone; you're someone special -NO WAY you're gonna buy from us and never hear from us again; expect to be surprised and delighted after the purchase... -NO WAY you're gonna visit our site and walk away feeling confused, misunderstood, or marketed at -NO WAY you're searching online at 6pm on a Sunday and not find resources and a clear path to help you before we open on Monday morning -NO WAY we're gonna give you anything less than everything we've got...and then some -NO WAY are you going to mistake how much we 'get' you -NO WAY will you ask for something and be told NO WAY Whose with me here? What else should we add to this list... Drop your 2 in the comments #marketing #sales #manufacturing #culture #strategy #leadership

You don't want to miss this one, kids! https://bit.ly/2GKEBKq Permission to fail...glow up, buy the business, and step on the gas! Brent Hardman and Powell Fabrication are making bleach and #manufacturing cool (and profitable). #podcasts #marketing #sales

Permission to fail...glow up, buy the business, and step on the gas! Brent Hardman, P.E., MBA is making bleach and manufacturing cool (and profitable). And after 24 years at Powell, he's just getting started. Don't miss this one, kids! https://bit.ly/2GKEBKq

Could 10 minutes really change your marketing and your results? Tune in to More Than a Few Words podcast where Lorraine Ball and Allison unpack modern marketing that makes sales easier for manufacturers https://bit.ly/3jHnish #manufacturing #marketing #sales #podcasts

#DearCustomer, If you're like a lot of people, you're ing on 2020 and phoning it in till 2021. 'Cause you're tired. Overwhelmed. Frustrated. COVID confused. Politically exhausted. Unsure. Zoomed out. Or, maybe you're just lazy. (sorry, not sorry) 2020 ain't over till the chicken crosses the road. (ok, just made that up)... There are 3 months left, people! You can rest on your laurels and make excuses, or you can buck up, buckle down, get creative and serve your face off till the clock strikes midnight December 31st. There are customers to serve. Problems to solve. Products to invent. Sales to be made. Relationships to nurture. Miles to cover. New things to try. Goals to achieve. Keep f-ing going and make the rest of this year, the best of this year! Capes up! Whose with us? #manufacturing #marketing #sales

If you could future-proof your manufacturing business, wouldn't you say hell to the yes?! Good news! You can.... Curt Anderson tells you how in this VALUE-PACKED fireside chat with Kate Anderson from Alibaba Group. ' 3-Pronged Approach 1. First Impressions that get you that second "date" 2. Dominate search 3. Get on the offensive Stop being the best-kept secret and glow up, man! (talking like the young kids here ) https://bit.ly/2GjQTcK #manufacturing #marketing #sales #ecommerce

"I give you permission to fail." GO! When was the last time you gave this gift to someone? When was the last time your boss said this to you?... When was the last time you shouted this from the rooftops to your sales and marketing team? #FeltFBomb Granting yourself or someone else the permission to fail is freedom. What follows is straight up magic! It creates space for limitless possibilities. For creativity. For big hairy audacious goals. For major growth. For change. And for massive success. Why are we so afraid to fail? Drop your thoughts in the comments. Let's explore this together #manufacturing #marketing #sales #leadership

The majority of the time, a good salesperson has a wealth of product knowledge...but can they sell 60% of salespeople say they've had no formal sales training from the company they're selling for today! In this episode of MFG OutLoud we’re teeing up a courageous conversation with two badass sales trainers to help you:... 1. Understand how you can improve the sales skills of your team 2. Stop selling naked and make sales easier Join Ray Ziganto and the intro-biffing Allison DeFord with special guests Mark Allen Roberts and Andy Solomon as we it up! TUNE IN http://bit.ly/MFGOutLoud26 WATCH IT https://bit.ly/36kF9RT Does product knowledge equal sales ability? #manufacturing #marketing #sales #skillstraining #salestraining