EquiBrand Consulting

5 Steps To Successful Brand Innovation http://equibrandconsulting.com/brand-innovation/

Welcome to 2019, where for every positive there is a negative... and for every brand-hero standing in the spotlight there is a brand-villain lurking around the corner. To succeed, brands must dream about the hero they may become while defending against the villain the market may create. Put your superhero capes on, because marketing will not be a walk-in-the-park in 2019. [ 134 more words ] http://equibrandconsulting.com/must-read-marketing-predict/

Autonomous vehicle technology represents a major source of disruption in virtually every industry. We interviewed Jeff Eckerling, Senior Vice President of Revenue and Growth at SP+ Corporation, to discuss the potential impact of autonomous vehicles on marketing, branding and operations in various industries. SP+ (NASDAQ: SP) manages parking facilities with more than one million parking spaces across the United States and Canada. [ 274 more words ] http://equibrandconsulting.com/examining-the-impact-of-sel/

Either formally or informally, every organization undergoes a strategic planning process where you envision the future of your brand. Your goal may be to grow significantly in the next five years by launching a new product, entering new channels or pursuing new customer segments. Or, perhaps, you may be planning on changing very little, reinforcing operations and building on secular growth in the marketplace. [ 729 more words ] http://equibrandconsulting.com/strategic-planning-process-/

Besides powering crypto currencies like Bitcoin, blockchain has the power to be transformative at all levels of corporate strategy. In fact, blockchain has immense upstream marketing implications as it removes barriers and solves problems that entire organizations grapple with. We caught up with Beverly Macy, educator at the UCLA Anderson School Of Management and part of the UCLA blockchain lab. Check out the article and interview at our Upstream Marketing blog. http://equibrandconsulting.com/what-is-blockchain-and-how-/

5 Key Attributes Of A Customer Journey Map http://equibrandconsulting.com/5-attributes-customer-journ/

In this ever evolving age of real-time data and always-on social channels, you would be hard-pressed to find organizations that disagree with the importance of listening to customers. However, "listening" may not be enough. Your organization needs to always listen. The distinction between "listening" vs. "always listening" can mean the difference between success and failure. Organizations that listen: Are proficient at engaging market research and analytics when decisions need to be made. [ 236 more words ] http://equibrandconsulting.com/listening-customers-not-eno/

EquiBrand Consulting named as one of Advisory HQ’s Best Marketing Consulting Firms EquiBrand is listed among the Top 7 Best Marketing Consulting Firms, for its Upstream Marketing Solutions February 15, 2018 MORAGA, CA After being named to Forbes’ list of America’s Best Management Consulting Firms for 2017, EquiBrand has been identified as a Best Marketing Consulting Firms for 2018, as compiled by [ 383 more words ] http://equibrandconsulting.com/marketing-consulting-firms/

How many times have you heard, "We didn't learn anything new," after conducting a primary research project? At Equibrand Consulting we indicate the question isn’t, Did you hear anything new?," but rather, Did you hear anything we’re not currently addressing? To be effective, brands must move from merely generating data to continuously interpreting it. Here are five practical tips our marketing consultants seek to achieve marketing success through insight: [ 615 more words ] http://equibrandconsulting.com/generating-marketing-insigh/

Five Tips on Generating Marketing Insights to Drive Growth http://equibrandconsulting.com/five-tips-generating-market/

Forbes Recognizes EquiBrand Consulting as one of America’s Best Management Consulting Firms EquiBrand is named as a top consulting firm in 2017, based on feedback from both industry peers and business executives. JULY 23, 2017 MORAGA, CA EquiBrand Consulting was named to Forbes’ list of America’s Best Management Consulting Firms for 2017. In its second year, the list recognizes the top 1% of consulting companies based on feedback from both industry peers and brand executives. [ 246 more words ] http://equibrandconsulting.com/top-marketing-strategy-cons/

The evolution of the customer journey in 2017: Optimizing moments that matter http://ow.ly/C1tZ509lM36

14 successful CEOs and entrepreneurs share their best business advice http://ow.ly/hBFC509lM35