Diamond W Western Wear

Spring has sprung!! come on down and get new dresses, tank tops and wild rags.

New straw, felt and ball caps here at Diamond W. Don't forget to come in before our 20/30 sale ends this Sunday. Save money and get great deals for your Valentine.

Diamond W is making your Valentine's Day easy with their twenty/ thirty store wide sale!!! Receive 20% off your second item and 30% off your third item. Mix and match and save. The sale applies to everything in the store head to toe and everything between.

One of a kind real Navajo turquoise here at Diamond W. We are open Mon-Sat. 10-6 and Sunday 11:30-5.

Happy holidays from all of us at Diamond W.

Wish there were more hours in the day to get your Christmas shopping done? Well here at Diamond W we are catering to your needs by opening early all this week! We will also be open Christmas eve so you can do all your last minute shopping. Our special hours are 9:30am - 6pm and last up until Christmas!

Come on in and check out are new Myra Bags!!!

New season, new styles! Check out these new arrivals here at Diamond W.

Thank you all who came and supported the rodeo this weekend! Hope everyone enjoyed they're time. Don't forget to also follow us on Instagram @ diamodwchico to stay informed with new apparel and rodeo updates.

Hey folks! Don't forget to come and find the Diamond W booth at The Gathering , Cowboy Reunion Rodeo. This weekend October 24-25 at Rolling Hills Casino Equestrian Center in Corning, CA. Cant wait to see y'all there!!!

Come on in and get one of our new Cinch winter jackets before the rain comes!

Harvest time and pumpkin spice, what else comes with fall?? New shipments of course! Come in to the store to get some new fall looks. Open 11-4:30 seven days a week!

With the seasons changing we've got some new Wrangler women's red Aztec Button up shirts with black diamond snaps. $39.99 Wrangler women's thick pastel cropped jacket with sher pa lining. $99.99.

Hey folks! Don't forget to come in and get warm comfy UGG boots.As the weather starts to cool down.

*ATTENTION DIAMOND W CUSTOMERS* We are HIRING! Come on down with your resume and your availability. We are open 7 days a week 11-4:30. See you soon!

DEAR CUSTOMERS: Diamond W will be CLOSED in observance of LABOR DAY this coming Monday, September 7th to allow our employees to celebrate it with their families. Please note that we are open everyday with expanded hours. Thank you for your understanding and hope to see you soon! ... EXPANDING HOURS! Diamond W Western Wear and Pat's Shoe Repair, NOW OPEN EVERY DAY, 11:00 AM to 4:30 PM. Stop in any day of the week for all your Western Wear needs or call us at (530)891-1650 for curbside pickup.

EXPANDING HOURS! Diamond W Western Wear and Pat's Shoe Repair, NOW OPEN EVERY DAY, 11:00 AM to 4:30 PM. ATTENTION FIREFIGHTERS! ... With the fire season upon us, keep in mind that Diamond W has the largest selection of White's Smoke Jumpers with the best deal in Northern California, prices even lower than White's own website! We stock both the Regular and the Lace-to-Toe options in various widths. We offer full service repairs, as well. We’d also like to thank our first responders who have kept us safe through the recent wildfires. Stop in any day of the week for all your Western Wear needs or call us at (530)891-1650 for curbside pickup.

NEW HOURS! Diamond W Western Wear and Pat's Shoe Repair, now OPEN EVERY DAY, 11:00 AM to 4:00 PM. NEW DAILY ARRIVALS! Wrangler Retro Women’s Button-Ups: $39.99 Sizes Available from XS to XL. ... Wrangler Denim Dresses: $49.99 Wrangler Men’s Thick Flannel Shirts: $39.99 Men’s Corduroyed Jackets: $84.99 Men’s Soft Sweaters: $32.99 Cinch Men’s Hoodies: $64.99 Largest selection of new Cinch Shirts, sizes XS to XXL. Stop in any day of the week for all your Western Wear needs or call us at (530)891-1650 for curbside pickup.

NEW HOURS! Diamond W Western Wear and Pat's Shoe Repair, now OPEN EVERYDAY, 11:00 AM to 4:00 PM. NEW DAILY ARRIVALS! Check out our new arrivals just in time for Fall. ... Stop in for all your Western Wear needs or call us at (530)891-1650 for curbside